The Psychology of Everyday Living is a book written by Ernest Dichter that explores the various psychological factors that influence human behavior in everyday life. The book is divided into several chapters, each of which focuses on a different aspect of human behavior, such as motivation, perception, learning, and communication.Dichter draws on his extensive experience as a psychologist and market researcher to provide insights into how people make decisions, form opinions, and interact with others. He also examines the role of culture, social norms, and personal experiences in shaping our behavior.Throughout the book, Dichter uses real-world examples and case studies to illustrate his points, making the material accessible and engaging for readers. He also offers practical advice on how to apply these psychological principles to improve communication, marketing, and other aspects of daily life.Overall, The Psychology of Everyday Living is a thought-provoking and informative book that sheds light on the complex psychological processes that underlie our everyday behavior. It is a must-read for anyone interested in understanding human behavior and improving their own interactions with others.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.

2012 Reprint of 1960 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. Ernest Dichter was an Austrian-American psychologist and marketing expert known as the "father of motivational research." Dichter pioneered the application of Freudian psychoanalytic concepts and techniques to business - in particular to the study of consumer behavior in the marketplace. Ideas he established were a significant influence on the practices of the advertising industry in the twentieth century. According to a New York Times article in 1998, he "was the first to coin the term focus group and to stress the importance of image and persuasion in advertising". Pt. 1. Persuasion started with Eve. The mask of behavior -- The discovery of motivations -- Command or persuasion -- Measuring human emotions -- The soul of things -- We think as we please -- The wholistic approach -- Pt. 2. Strategy in a conflict era. The psycho-economic age -- The visions before us -- The fear of change -- The search for identity -- Misery of choice -- The "burden" of the good life -- Search for a goal.