"In his seventh business book, author, entrepreneur, and investor Gary Vaynerchuk offers advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media"--

In his hugely influential treatise The Omnivore's Dilemma, Pollan traced a direct line between the industrialization of our food supply and the degradation of the environment. His new book takes up where the previous work left off. Examining the question of what to eat from the perspective of health, this powerfully argued, thoroughly researched and elegant manifesto cuts straight to the chase with a maxim that is deceptively simple: 'Eat food, not too much, mostly plants.' But as Pollan explains, 'food' in a country that is driven by 'a thirty-two billion-dollar marketing machine' is both a loaded term and, in its purest sense, a holy grail. The first section of his three-part essay refutes the authority of the diet bullies, pointing up the confluence of interests among manufacturers of processed foods, marketers and nutritional scientists — a cabal whose nutritional advice has given rise to 'a notably unhealthy preoccupation with nutrition and diet and the idea of eating healthily.' The second portion vivisects the Western diet, questioning, among other sacred cows, the idea that dietary fat leads to chronic illness. A writer of great subtlety, Pollan doesn't preach to the choir; in fact, rarely does he preach at all, preferring to lets the facts speak for themselves." Publishers Weekly (Starred Review) (Copyright Reed Business Information, Inc.)

"Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that's even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier--and not just financially--than they ever imagined possible by following Crush It principles. The secret to their success (and Gary's) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That's what Crushing It! teaches readers to do. In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies. Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it's not about getting rich. It's a blueprint to living life on your own terms"--

There's a bad mood rising against the corporate brands. No Logo is the warning on the label. Once a poster boy for the new economy, Bill Gates has become global whipping boy. Nike's swoosh - the marketing success of the nineties - is now equated with sweatshop labour, and teenage MacDonald's workers are joining the Teamsters. What is going on? No Logo, an incisive and insightful report from the frontlines of mounting backlash against multinational corporations, explains why some of the most revered brands in the world are finding themselves on the wrong end of a bottle of spray paint, a computer hack, or an international anti-corporate campaign. No Logo uncovers a betrayal of the central promises of the information age: choice, interactivity, and increased freedom. And as job security disappears, the respectful reverence which corporations enjoyed as engines of the economy is also dissipating - as is their protection from worker and citizen rage. Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, No Logo is the first book to put the new resistance into pop-historical and clear economic perspective. Naomi Klein tells a story of rebellion and self-determination in the face of our new branded world.

The New York Times Bestseller #1 Wall Street Journal Bestseller The essential leadership playbook. Learn the principles and guiding philosophies of Bill Gates, Jeff Bezos, Ruth Bader Ginsburg, Warren Buffett, Oprah Winfrey, and many others through illuminating conversations about their remarkable lives and careers. For the past five years, David M. Rubenstein—author of The American Story , visionary cofounder of The Carlyle Group, and host of The David Rubenstein Show —has spoken with the world’s highest performing leaders about who they are and how they became successful. How to Lead distills these revealing conversations into an indispensable leadership guidebook. Gain advice and wisdom from CEOs, presidents, founders, and master performers from the worlds of finance ( Warren Buffett, Jamie Dimon, Christine Lagarde, Ken Griffin ), tech ( Jeff Bezos, Bill Gates, Eric Schmidt, Tim Cook ), entertainment ( Oprah Winfrey, Lorne Michaels, Renee Fleming, Yo-Yo Ma ), sports ( Jack Nicklaus, Adam Silver, Coach K, Phil Knight ), government ( President Bill Clinton, President George W. Bush, Ruth Bader Ginsburg, Nancy Pelosi ), and many others. - Jeff Bezos harnesses the power of wandering, discovering that his best decisions have been made with heart and intuition, rather than analysis. - Richard Branson never goes into a venture looking to make a profit. He aims to make the best in field. - Phil Knight views Nike as a marketing company whose product is its most important marketing tool. - Marillyn Hewson , who grew up in a fatherless home with four siblings in Kansas, quickly learned the importance of self-reliance and the value of a dollar. How to Lead shares the extraordinary stories of these pioneering agents of change. Discover how each luminary got started and how they handle decision making, failure, innovation, change, and crisis. Learn from their decades of experience as pioneers in their field. No two leaders are the same.

An entrepreneur known for The #AskGaryVee Show on YouTube showcases the most useful and interesting questions he has received. Distilling and expanding on the podcast's most urgent and evergreen themes, Gary presents advice on marketing, social media, entrepreneurship, and everything else you've been afraid to ask but are dying to know. Gary gives insights and information on everything from effectively using Twitter to launching a small business, hiring superstars to creating a personal brand, launching products effectively to staying healthy -- and even buying wine.

"What if you woke up one morning and found you'd acquired another self--a double who was almost you and yet not you at all? What if that double shared many of your preoccupations but, in a twisted, upside-down way, furthered the very causes you'd devoted your life to fighting against? Not long ago, the celebrated activist and public intellectual Naomi Klein had just such an experience--she was confronted with a doppelganger whose views she found abhorrent but whose name and public persona were sufficiently similar to her own that many people got confused about who was who. Destabilized, she lost her bearings, until she began to understand the experience as one manifestation of a strangeness many of us have come to know but struggle to define: AI-generated text is blurring the line between genuine and spurious communication; New Age wellness entrepreneurs turned anti-vaxxers are scrambling familiar political allegiances of left and right; and liberal democracies are teetering on the edge of absurdist authoritarianism, even as the oceans rise. Under such conditions, reality itself seems to have become unmoored. Is there a cure for our moment of collective vertigo? Naomi Klein is one of our most trenchant and influential social critics, an essential analyst of what branding, austerity, and climate profiteering have done to our societies and souls. Here she turns her gaze inward to our psychic landscapes, and outward to the possibilities for building hope amid intersecting economic, medical, and political crises. With the assistance of Sigmund Freud, Jordan Peele, Alfred Hitchcock, and bell hooks, among other accomplices, Klein uses wry humor and a keen sense of the ridiculous to face the strange doubles that haunt us--and that have come to feel as intimate and proximate as a warped reflection in the mirror. Combining comic memoir with chilling reportage and cobweb-clearing analysis, Klein seeks to smash that mirror and chart a path beyond despair. Doppelganger asks: What do we neglect as we polish and perfect our digital reflections? Is it possible to dispose of our doubles and overcome the pathologies of a culture of multiplication? Can we create a politics of collective care and undertake a true reckoning with historical crimes? The result is a revelatory treatment of the way many of us think and feel now--and an intellectual adventure story for our times"--

"By now, we all know the mythology of the digital revolution: it improved efficiency, eliminated waste, and fostered a boom in innovation. But as business reporter David Sax shows in this clear-sighted, entertaining book, not all innovations are written in source code. In fact, businesses that once looked outdated are now springing with new life. Behold the Revenge of Analog. Sax has found story after story of entrepreneurs, small business owners, and even big corporations who've found a market selling not apps but real, tangible things. As e-books are supposedly remaking reading, independent bookstores have sprouted up across the country. As music supposedly migrates to the cloud, vinyl record sales have grown more than ten times over the past decade, generating more than half a billion dollars in 2015 alone. Even the offices of Silicon Valley icons like Google and Facebook increasingly rely on analog technologies like pen and paper for their business. Sax's work reveals not just an underreported trend in business, but a more fundamental truth about how humans shop, interact, and even think. Blending psychology and observant wit with old-fashioned reportage, Sax shows that humans need to work, sell, and live in the real world--not on a screen"--

Widely acknowledged as the greatest marketer/salesman of the television era, Ron Popeil literally invented direct-response TV sales which, over the last 20 years, has earned him $300 million. The Salesman of the Century presents his rags-to-riches story.

"Not Too Late brings strong climate voices from around the world to address the political, scientific, social, and emotional dimensions of the most urgent issue human beings have ever faced. Accessible, encouraging, and engaging, it's an invitation to everyone to understand the issue more deeply, participate more boldly, and imagine the future more creatively. In concise, illuminating essays and interviews, Not Too Late features the voices of Indigenous activists, such as Guam-based attorney and writer Julian Aguon; climate scientists, among them Jacquelyn Gill and Edward Carr; artists, such as Marshall Islands poet and activist Kathy Jeñtil-Kijiner; and longtime organizers, including The Tyranny of Oil author Antonia Juhasz and Emergent Strategy author adrienne maree brown. Shaped by the clear-eyed wisdom of editors Rebecca Solnit and Thelma Young Lutunatabua, and enhanced by illustrations by David Solnit, Not Too Late is a guide to take us from climate crisis to climate hope. Contributors include Julian Aguon, Jade Begay, adrienne maree brown, Edward Carr, Renato Redantor Constantino, Joelle Gergis, Jacquelyn Gill, Mary Annaise Heglar, Mary Ann Hitt, Roshi Joan Halifax, Nikayla Jefferson, Antonia Juhasz, Kathy Jetnil Kijiner, Fenton Lutunatabua & Joseph Sikulu, Yotam Marom, Denali Nalamalapu, Leah Stokes, Farhana Sultana, and Gloria Walton."--Publisher marketing.

It has become clear over the years that the reaction of America's politicians and media to the attacks of 9/11 was bizarrely misdirected and dangerous to our national security. But no one has fully probed its cultural roots. Until now. Pulitzer Prize–winning journalist and bestselling author Susan Faludi brilliantly demonstrates how our culture's seemingly inexplicable response was actually a reflex set centuries deep in the American grain. Her analysis of what went on in the months and years after 9/11 will shock even those who thought they knew the full measure of that tragedy (as her account of the post-9/11 media marketing of flight-suit superheroes, cowering "security moms," Jessica-Lynchesque helpless "girls," and Daniel Boone–wannabe politicians will outrage and amuse). A masterwork of historical interpretation and a Rosetta stone for deciphering the ongoing spectacle of American politics, journalism, and culture, The Terror Dream flushes from hiding a forceful dynamic that disfigures our lives even in times of normalcy, and that, unless it is confronted, will send us reeling in a wrong direction the next time tragedy strikes.

Crystallizing Public Opinion is a groundbreaking book on public relations, written by Edward Bernays, the father of modern PR. Originally published in 1923, this influential work explores the psychology of mass communication, the power of propaganda, and the strategic methods used to shape public opinion. Bernays, drawing from psychology, sociology, and media influence, reveals how businesses, governments, and organizations can use public relations techniques to sway public perception and control narratives. This book is essential reading for marketing professionals, public relations experts, advertisers, political strategists, and media analysts. Bernays explains the role of group psychology, the herd instinct, and mass persuasion tactics, making it clear that effective public relations is both an art and a science. His insights into media manipulation, corporate branding, and political propaganda remain as relevant today as they were a century ago. Perfect for those interested in marketing strategies, psychological influence, corporate communication, and social influence, Crystallizing Public Opinion provides a historical foundation for the modern PR industry. Whether you are a communications student, business leader, journalist, or historian, this book offers invaluable lessons on the mechanics of shaping public thought and the responsibility of ethical persuasion in an increasingly media-driven world.

A Wall Street Journal Bestseller One of the stars of Bravo’s hit series Million Dollar Listing Los Angeles reveals his trade secrets, offering aspiring entrepreneurs and established professionals tips and insights to help them outsmart the competition. Josh “the Shark” Altman has achieved extraordinary success in a traditional industry and in the most competitive real estate market in the country—all without being “discovered” or catching the proverbial big break. He worked for it. He figured it out. He failed. He learned. He wrote his own script. The key to his success? Confidence—informed, intelligent, calculated confidence. Calculated confidence means training yourself in your chosen field, knowing it so well that you can trust your gut instincts to guide you towards the best possible option. When key opportunities present themselves, you are ready to seize them. In It’s Your Move, one of the stars of Bravo’s hit TV series Million Dollar Listing Los Angeles shares invaluable and street-smart strategies for how to build your confidence, establish your reputation, master the knowledge you need to succeed, take the right risks, and course correct when you make a mistake. Drawing on his experiences negotiating multi-million dollar deals and offering impeccable service to his celebrity and high-profile clients, Altman shows you all the right moves to help you become better, stronger and more effective—whatever your profession or ambitions.

"Robin--one of the foremost analysts of the right--delves deeply into both Thomas's biography and his jurisprudence ... reading his Supreme Court opinions against the backdrop of his autobiographical and political writings and speeches. The hidden source of Thomas's conservative views, Robin argues, is a ... skepticism that racism can be overcome"--Publisher marketing.

This book offers advice on making medical decisions inspite of confusing and conflicting information, provides insight into the personal beliefs influencing how choices are made while citing the marketing practices that complicate the process. Making the right medical choices is harder than ever. Whether deciding on a cholesterol drug or choosing a cancer treatment, we are overwhelmed by information from all sides: our doctors' recommendations, dissenting expert opinions, confusing statistics, conflicting media reports, the advice of friends, claims on the Internet, and a never-ending stream of drug company ads. This book shows us how to chart a clear path through this sea of confusion. Both doctor, the authors reveal that each of us has a set of deeply rooted beliefs whose profound influence we may not realize when we make medical decisions. Recognizing our preferences and the external factors that might lead our thinking astray can make a dramatic, even lifesaving, difference in our medical decision making. The authors drew on research and insights from patients, doctors, psychologists, economists, and other experts to help reveal the array of forces that can aid or impede our thinking. Ultinately, this is a chronicle of how ordinary people, landing at a medical crossroads, must decide about care, who should provide it, and for how long. -- From publisher description.

Describes how the CEO of Starbucks gained new insights into leadership upon resuming his position eight years after stepping down, a comeback he accepted to restore the company's performance and sustainability values

Interested in Pursuing a Career in VO? Curious what goes on behind the scenes in a business where people talk funny for money? This updated edition of the award-winning first book offers a fun and comprehensive look at what it takes, what goes on, and what it's like behind the mic from two (still) working pros who started from scratch. In this book you will discover: - The ins and outs of auditioning - Vocal warm-ups and exercises - Tips for reading copy to maximum effect - Hints to help you stand out - Advice for setting up your own home studio - Keys to marketing yourself: demo > agent > job - What to expect when you book the job - A bonus workbook to hone your skills - Performance capture, podcasting, & more!

Between 1999 and 2017, an estimated 250,000 Americans died from overdoses involving prescription painkillers, a plague ignited by Purdue Pharma's aggressive marketing of OxyContin. Families, working class and wealthy, have been torn apart, businesses destroyed, and public officials pushed to the brink. Meanwhile, the drugmaker's owners, Raymond and Mortimer Sackler, whose names adorn museums worldwide, made enormous fortunes from the commercial success of OxyContin. In Pain Killer, Barry Meier tells the story of how Purdue turned OxyContin into a billion-dollar blockbuster. Powerful narcotic painkillers, or opioids, were once used as drugs of last resort for pain sufferers. But Purdue launched an unprecedented marketing campaign claiming that the drug's long-acting formulation made it safer to use than traditional painkillers for many types of pain. That illusion was quickly shattered as drug abusers learned that crushing an Oxy could release its narcotic payload all at once. Even in its prescribed form, Oxy proved fiercely addictive. As OxyContin's use and abuse grew, Purdue concealed what it knew from regulators, doctors, and patients. Here are the people who profited from the crisis and those who paid the price, those who plotted in boardrooms and those who tried to sound alarm bells. A country doctor in rural Virginia, Art Van Zee, took on Purdue and warned officials about OxyContin abuse. An ebullient high school cheerleader, Lindsey Myers, was reduced to stealing from her parents to feed her escalating Oxy habit. A hard-charging DEA official, Laura Nagel, tried to hold Purdue executives to account. In Pain Killer, Barry Meier breaks new ground in his decades-long investigation into the opioid epidemic. He takes readers inside Purdue to show how long the company withheld information about the abuse of OxyContin and gives a shocking account of the Justice Department's failure to alter the trajectory of the opioid epidemic and protect thousands of[Bokinfo]

"Is chocolate heart-healthy? Does yogurt prevent type 2 diabetes? Do pomegranates help cheat death? News accounts bombard us with such amazing claims, report them as science, and influence what we eat. Yet, as Marion Nestle explains, these studies are more about marketing than science; they are often paid for by companies that sell those foods. Whether it's a Coca-Cola-backed study hailing light exercise as a calorie neutralizer, or blueberry-sponsored investigators proclaiming that this fruit prevents erectile dysfunction, every corner of the food industry knows how to turn conflicted research into big profit. As Nestle argues, it's time to put public health first. Written with unmatched rigor and insight, Unsavory Truth reveals how the food industry manipulates nutrition science--and suggests what we can do about it"--