Planned marketing: policy for business growth Glasser, Ralph Popularity → Current 8 Peak 20 Niche 45 Pan Books 1968 190 pages
The New High Priesthood: the social, ethical and political implications of a marketing-orientated society Glasser, Ralph Popularity → Current 8 Peak 18 Niche 45 Palgrave Macmillan 1967-01-01 252 pages
