"Google. Facebook. Twitter. Repeat. We live in a world unimaginable even a few decades ago, one like no other in human history. It's a parallel world where we can be on the move in the real world, yet always hooked into an alternative time and place. And although it's a two-dimensional world of sight and sound, it offers instant information, connected identities, and constant novelty. In this world, our screen technologies are increasingly where we work, where we unwind, where we relieve our boredom and where we learn. The subsequent transformation in how we live and think is a vitally important issue, perhaps even the most important issue of our time. When toddlers are given iPads, and adults spend ten hours a day staring at a screen, can we afford to assume that our brave new screen technologies are harmless tools? Blending a wide range of scientific studies, news events, and cultural criticism with brio and verve, Mind Change presents an incisive snapshot of the global 'now.' Greenfield examines how the dawn of the Digital Age has already altered our cultural landscape, fueled an epidemic of oversharing, and transformed how we learn, remember and spread information -- and how these innovations are changing our physical brains. A warning cry, a shot across the bow, and a call to action, Mind Change explores the social, cultural and physiological ramifications of our new digital lifestyle"--

"What is it that makes you distinct from me? Identity is a term much used but hard to define. For that very reason, it has long been a topic of fascination for philosophers but has been regarded with aversion by neuroscientists - until now. Susan Greenfield takes us on a journey in search of a biological interpretion of this most elusive of concepts, guiding us through the social and psychiatric perspectives and ultimately into the heart of the physical brain. As the brain adapts exquisitely to environment, do cultural challenges of the 21st century mean that we are facing unprecedented changes to identity itself?"--Back cover.