Marketing Madness: A Survival Guide For A Consumer Society Jacobson, Michael Popularity → Current 22 Peak 38 Niche 68 Routledge 2020 260 pages
Marketing Disease to Hispanics: The Selling of Alcohol, Tobacco, and Junk Foods Maxwell, Bruce,Jacobson, Michael Popularity → Current 18 Peak 30 Niche 60 Book by Maxwell, Bruce, Jacobson, Michael Center for Science in the 1989 100 pages
