3 results for "Innovation"

Disciplined Dreaming A Proven System to Drive Breakthrough Creativity

Josh Linkner
A 5-part process that will transform your organization -- or your career -- into a non-stop creativity juggernaut We live in an era when business cycles are measured in months, not years. The only way to sustain long term innovation and growth is through creativity-at all levels of an organization. Disciplined Dreaming shows you how to create profitable new ideas, empower all your employees to be creative, and sustain your competitive advantage over the long term. Linkner distills his years of experience in business and jazz -- as well as hundreds of interviews with CEOs, entrepreneurs, and artists -- into a 5-step process that will make creativity easy for you and your organization. The methodology is simple, backed by proven results. Empowers individuals, teams, and organizations to meet creative challenges posed by the marketplace Turns the mystery of creativity into a simple-to-use process Shows how creativity can be used for everything from innovative, game-shifting breakthroughs to incremental advances and daily improvements to business processes Offers dozens of practical exercises, thought-starters, workouts to grow "creative muscles," and case studies Disciplined Dreaming shows even the stuffiest corporate bureaucracies how to cultivate creativity in order to become more competitive in today's shifting marketplace.
John Wiley & Sons, Incorporated 2014-06-06

Hacking Innovation The New Growth Model from the Sinister World of Hackers

Josh Linkner
What if hacking approaches could be redirected for productive means? How can we harness the positive attributes of hacking to drive meaningful outcomes in our companies, careers, and communities? New York Times bestselling author Josh Linkner has 'cracked the code' in his latest book, Hacking Innovation, providing a new framework for innovation, reinvention, and transformation. Linkner reveals the Five Core Mindsets and Ten Primary Tactics of hackers as the new model for complex problem solving, innovation, and growth. These fresh approaches enable leaders at all levels to topple their competition with stunning efficiency. Hacking Innovation translates the complex hacker philosophy into a simple, yet effective system for modern business success. To uncover these secrets, Linkner immersed himself into the dangerous and clandestine world of hackers. Insights from ex-cons, secretive hacking societies, the FBI, and cyber-security giants deliver drama and suspense. He also penetrates the caffeine-driven world of tech startups, revealing the stealthy practices that have launched tech founders into the rarified billionaires club. All told, Linkner delivers the definitive work to propel the next generation of leaders and innovators.
FastPencil Publishing 2017 266 pages

Leaning Forward Surviving/Winning in the Future of Interactive Marketing

Josh Linkner
"Josh Linkner, CEO of ePrize, is a tremendous business leader who has established a successful and sustainable company, as well as a culture that nurtures employees to help them maximize their potential." - Jennifer M. Granholm, Governor, State of Michigan "Leaning Forward is a deep and highly aware look into the future of interactive marketing. A must-read for anybody who plans to compete and win in the brain age." - Dan Gilbert, Chairman and Founder, Quicken Loans and Majority Owner, Cleveland Cavaliers "Josh has given you reason to fear the programmed nature of obsolescence but more importantly his deep consumer knowledge will give you hope This book will never be obsolete " - David Sable, Vice Chairman/Chief Operating Officer, Wunderman (largest direct marketing company in the world) Leaning Forward takes a penetrating look at the future of Interactive marketing. Major brands throughout the world have embraced the 'Digital Revolution', and have fundamentally changed the way they interact with their consumers. As a marketer, you will learn what you need to know to stay ahead of the curve and compete in this dramatically changed landscape. Renowned entrepreneur Josh Linkner shows you real world examples of what the best marketers are doing today and where the trends are heading. You'll learn how the most savvy marketers: . Establish and nurture direct, one-to-one relationships . Motivate specific consumer behavior . Get marketing messages heard above the non-stop "noise" . Combine brand immersive experiences with proven direct-marketing techniques . Generate "hand-raisers" . Increase relevancy, response-rates, and overall performance . Drive immediate and measurable results By examining the major sea of change that has happened over the last ten years, Linkner shares best practices, trends, and helps readers avoid common pitfalls. A must-read for today's marketing professional, business owner, or aspiring entrepreneur. Josh Linkner --Founder and CEO, ePrize As a pioneer in interactive marketing and promotions, Josh has been involved in the development of thousands of digital marketing strategies over the last 14 years. As the founder and CEO of ePrize, he has led the firm from inception to being ranked the #1 fastest growing and #3 overall promotion agency by PROMO Magazine. ePrize has produced an industry-leading 4,000 interactive promotions for clients including Coca-Cola, American Express, The Gap, Procter & Gamble, Warner Bros. Dell, adidas, Citibank and General Motors. Josh has been featured in the Wall Street Journal, Fast Company, AdAge, Inc. magazine, Entrepreneur, and Adweek, and is a regular keynote speaker at industry events and conferences. Josh has won several business, technology, and design awards. He is also an accomplished and well-respected Jazz musician from which he draws the same passion and excitement toward business, and creating a culture of innovation, discipline, and creativity.
Dog Ear Publishing 2007-11 120 pages