Here are the down-to-earth, hard headed facts and figures you need vto start and operate a profitable mail-order business. The material in this book promises no "pie-in-the-sky." Instead it gives you sound advice, reliable guidelines, and sensible suggestions to help you make money by mail. There are big profits to be made in the mail-order field-says the author-even for the man with limited time or capital. Of course, there are techniques to be learned. For instance, not all products will sell by mail. But after reading this book, you'll know which ones will sell-and sell well- and how to choose a product suitable to your particular situaton. You'll discover the least expensive and most effective ways to promote the products you select. You'll learn how to define it's market-where it is and how to create the kind of ad and the mail-order copy that will sell your product. After reading this book, you'll be able to start a mail-order business on a small or large scale and make it pay, because you'll understand how and when to apply the right business know-how to insure profitable business decisions.