In this classic text, the first full-scale application of cognitive science to politics, George Lakoff analyzes the unconscious and rhetorical worldviews of liberals and conservatives, discovering radically different but remarkably consistent conceptions of morality on both the left and right. For this new edition, Lakoff adds a preface and an afterword extending his observations to major ideological conflicts since the book's original publication, from the impeachment of Bill Clinton to the 2000 presidential election and its aftermath.

When you think about it, it seems obvious: The only mathematical ideas that human beings can have are ideas that the human brain allows. We know a lot about what human ideas are like from research in Cognitive Science. Most ideas are unconscious, and that is no less true of the mathematical ones. Abstract ideas, for the most part, arise via conceptual metaphor-a mechanism for projecting embodied (that is, sensory-motor) reasoning to abstract reasoning. This book argues that conceptual metaphor plays a central, defining role in mathematical ideas within the cognitive unconscious-from arithmetic and algebra to sets and logic to infinity in all of its forms: transfinite numbers, points at infinity, infinitesimals, and so on. Even the real numbers, the imaginary numbers, trigonometry, and calculus are based on metaphorical ideas coming out of the way we function in the everyday physical world. This book is about mathematical ideas, about what mathematics means-and why. The authors believe that understanding the metaphors implicit in mathematics will make mathematics make more sense. Moreover, understanding mathematical ideas and how they arise from our bodies and brains will make it clear that the brain's mathematics is mathematics, the only mathematics we know or can know. -- Publisher description.