""Why should advertising only serve the interests of those with money and power?" Since its inception, advertising has remained one of the most powerful commercial tools ever created. Advertising has deeply and thoroughly infiltrated the consumer psyche, shaping views on what to buy, find attractive, and deem valuable, for better or worse. 70 Ads to Save the World offers us a detailed, entertaining, and authoritative account regarding both the virtues and pitfalls of modern advertising through the personal journey of advertising specialist Jerry Mander. With the help of 70+ real-world ads, this illustrated memoir chronicles Mander's experiences in the world of commercial advertising, where he worked with some of the most talented and successful designers of his time and went on to establish two of the first non-profit ad agencies in the world. In 70 Ads, we learn how this service looked and felt in the latter half of the 20th century, and how it might look and feel in a future where we harness advertising to create a more just, regenerative, and creative society"--