Faith Popcorn has been called "America's most highly regarded trends forecaster" (Newsday). She first identified the concepts of Cocooning, Female Think and Icon Toppling; predicted the fall of New Coke; and has helped create and market many of America's most successful new products. Her astonishingly accurate predictions are an invaluable asset to the American business world, and Clicking, which sold over 100,000 copies in hardcover, appeared on bestseller lists ranging from the New York Times and USA Today to the Chicago Tribune and Business Week. Now Popcorn, coauthor Lys Marigold, and Popcorn's company, BrainReserve, share even more of their remarkable insights about how we will conduct our businesses and live our lives in the future. Clicking is about positioning one's business, and one's self, to be poised to take the fullest advantage of upcoming trends. Loaded with telling anecdotes and inspiring examples, packed with ideas, products and people who have successfully mastered trends, or "clicked," this up-to-the minute revised report (including a major trend not identified in the hardcover) reveals the shape of the future.

The woman who made Cocoon a verb, who predicted the retreat from the corporate rat race to home-based businesses, now shows readers how they can actively use trends to click into the future and into new careers and lifestyles that are more rewarding and fulfilling. From Pleasure Revenge to FemaleThink to Icon Toppling, Clicking explores the trends that will shape our future. Popcorn and her co-author, Lys Marigold, chart the sixteen major trends that Popcorn's company, BrainReserve, has identified to make the right choices - in business and in life. To illustrate the process, Popcorn and Marigold talk about people they've interviewed and give examples of new products, new ideas, and new companies, as well as individuals who have successfully clicked. Clicking is an invaluable road map that will teach readers how to capitalize on the newest trends and click into success. It is about possibilities, taking chances, and taking charge of the future - now.