Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. In 'The power of nice' they share their own experiences and the stories of other businesses to demonstrate why, contrary to conventional wisdom, nice guys and gals finish first. Challenging the mean-spirited "me or you" mentality, 'The power of nice' shows that "nice" companies have lower employee turnover, lower recruitment costs, and higher productivity. In today's complex and interconnected world, companies and people with a reputation for cooperation and fair play forge the kind of relationships that lead to bigger and better opportunities, both in business and in life. Kaplan Thaler and Koval illustrate the power of their philosophy with scores of real-life examples from the business arena and from their personal lives. Most important, they present a plan of action that covers everything from creating a positive impression on others to turning difficult co-workers into trusted colleagues. Filled with helpful tips and inspiring advice, 'The power of nice' will transform how each of us lives and works.