Our fates lie in our genes and not in the stars, said James Watson, co-discoverer of the structure of DNA. But Watson could not have predicted the scale of the industry now dedicated to this new frontier. Since the launch of the multibillion-dollar Human Genome Project, the biosciences have promised miraculous cures and radical new ways of understanding who we are. But where is the new world we were promised? Now updated with a new afterword, Genes, Cells and Brains asks why the promised cornucopia of health benefits has failed to emerge and reveals the questionable enterprise that has grown out of bioethics. The authors, feminist sociologist Hilary Rose and neuroscientist Steven Rose, examine the establishment of biobanks, the rivalries between public and private gene sequencers, and the rise of stem cell research. The human body is becoming a commodity, and the unfulfilled promises of the science behind this revolution suggest profound failings in genomics itself.

"Neuroscience, with its astounding new technologies, is uncovering the workings of the brain and with this perhaps the mind. The 'neuro' prefix spills out into every area of life, from neuroaesthetics to neuroeconomics, neurogastronomy and neuroeducation. With its promise to cure physical and social ills, government sees neuroscience as a tool to increase the 'mental capital' of the children of the deprived and workless. It sets aside intensifying poverty and inequality, instead claiming that basing children's rearing and education on brain science will transform both the child's and the nation's health and wealth. Leading critic of such neuropretensions, neuroscientist Steven Rose and sociologist of science Hilary Rose take a sceptical look at these claims and the science underlying them, sifting out the sensible from the snake oil. Examining the ways in which science is shaped by and shapes the political economy of neoliberalism, they argue that neuroscience on its own is not able to bear the weight of these hopes. "--Publisher's website