Do "The Simpsons" represent a leap forward in media consciousness? Do Sega video games andchannel-surfing offer new strategies for coping in a world fraught with unpredictability? Canraves, snowboarding, or online chatting teach us something about adapting to cultural change?Douglas Rushkoff, "one of the great thinkers and writers of our time" (Timothy Leary) says yes, yes, and yes.