"By now, we all know the mythology of the digital revolution: it improved efficiency, eliminated waste, and fostered a boom in innovation. But as business reporter David Sax shows in this clear-sighted, entertaining book, not all innovations are written in source code. In fact, businesses that once looked outdated are now springing with new life. Behold the Revenge of Analog. Sax has found story after story of entrepreneurs, small business owners, and even big corporations who've found a market selling not apps but real, tangible things. As e-books are supposedly remaking reading, independent bookstores have sprouted up across the country. As music supposedly migrates to the cloud, vinyl record sales have grown more than ten times over the past decade, generating more than half a billion dollars in 2015 alone. Even the offices of Silicon Valley icons like Google and Facebook increasingly rely on analog technologies like pen and paper for their business. Sax's work reveals not just an underreported trend in business, but a more fundamental truth about how humans shop, interact, and even think. Blending psychology and observant wit with old-fashioned reportage, Sax shows that humans need to work, sell, and live in the real world--not on a screen"--

"We all know the story of the latest version of the American Dream: a young innovator drops out of college and creates the next big thing, remaking both business and culture in one fell swoop. We are told these stories constantly, always with the idea that we'll be next. But this story masks a lot about what really goes on in our economy. Most new businesses aren't tech startups; they are what we think of as ordinary: restaurants or dry cleaners or freelance writing or accounting or consulting services. And those who are starting new businesses aren't all millennials. In fact, if you're a new college grad, it's more likely that your parents will start a new business than that you will. In truth, entrepreneurship -- new business starts -- has been declining for a number of years. What's more, while we hear about the few startups that get billions from tech giants, most businesses are run by the people who found them, often on small or medium budgets. What does it actually take to run your own business, week by week and year by year? If you do make it past the first years, what happens when you start managing a big organization? When is it time to consider selling, or grooming your replacement? When you're an entrepreneur, these are not just financial questions but deeply personal ones. The Soul of an Entrepreneur is a rich, searching story about the reality of the business spirit. In a field full of gimmicky ideas and empty promises, it fills a much needed gap in the literature: exploring the truth of who we are, what we make, and why we devote our lives to it"--