The art of the long view
In "The Art of the Long View," Peter Schwartz introduces the "scenaric" approach to strategic planning, emphasizing the importance of envisioning multiple future scenarios to navigate uncertainty. Originally developed within Royal/Dutch Shell, this method has been applied in various organizations, including the White House, EPA, BellSouth, PG&E, and the International Stock Exchange. Schwartz provides practical tools for developing a strategic vision, highlighting the significance of understanding and preparing for diverse possible futures. The book includes an all-new User's Guide, offering readers a comprehensive framework for scenario planning.