"The original Bloomberg by Bloomberg was published in 1997 and focused primarily on the genesis of the financial software, data, and media company, Bloomberg L.P. Bloomberg began his career at the securities brokerage Salomon Brothers, before forming Bloomberg L.P. in 1981 and spending the next twenty years as its Chairman and CEO. Bloomberg by Bloomberg featured insights and anecdotes from Bloomberg's illustrious career and advice for aspiring entrepreneurs. In 2001, Bloomberg became the 108th Mayor of New York City, and he was reelected for two more terms. Thus, Bloomberg by Bloomberg, Second Edition will feature additional content highlighting Bloomberg's time as mayor of NYC and how it affected his principles"--

Learn best practices from the most trusted name in business and financial reporting The Bloomberg Way is the journalist's guide to covering business, finance and the economy, with authoritative guidance from the editor-in-chief and senior editors of Bloomberg. As the lines between objectivity and opinion become increasingly blurred, the new edition of the Bloomberg Way shows you how to be the first to publish print and multimedia content with accuracy and journalistic integrity. The authors walk through the best-practice reporting, writing and editing processes followed by this elite, global journalistic organization. You'll learn how to work effectively in a highly competitive real-time news environment where every second matters. The book offers expert tips for taking a story from pitch to publication, along with discussion of journalistic principles including fairness, transparency, sourcing, libel, privacy and ethics. The Bloomberg Way describes essential guidelines for producing content for print, broadcast and web audiences. Topics include interviewing techniques, clarity and precision in writing and editing, compelling headlines and leads, the marriage of words and data in stories, effective charts and graphs, how to appear on television, writing for the web, and more. Each topic is accompanied by how-to examples and showcases useful functions from the Bloomberg Terminal. The Bloomberg Way also shows you how to collaborate with colleagues across platforms to report and present stories about: The stock, bond, commodity and currency markets. Companies, including earnings, mergers, debt, product strategy and managementms changes. Economies and their intersection with government and politics. The Bloomberg Way is the definitive book for any journalist or media specialist who needs to know how one of the world's leading news organizations covers news about business, finance and the economy.