Recounts the eight-year growth of Apple Computer, Inc., from garage workshop to international business leader and spotlights the personalities behind Apple's remarkable successes

The incredible true account of Kamila Sidiqi who, when her father and brother were forced to flee Kabul, became the sole breadwinner for her five siblings. Armed only with grit and determination, she picked up a needle and thread and created a thriving business of her own and held her family together.

From the legendary former Fed Chairman and the acclaimed Economist writer and historian, the full, epic story of America's evolution from a small patchwork of threadbare colonies to the most powerful engine of wealth and innovation the world has ever seen. Shortlisted for the 2018 Financial Times and McKinsey Business Book of the Year Award From even the start of his fabled career, Alan Greenspan was duly famous for his deep understanding of even the most arcane corners of the American economy, and his restless curiosity to know even more. To the extent possible, he has made a science of understanding how the US economy works almost as a living organism--how it grows and changes, surges and stalls. He has made a particular study of the question of productivity growth, at the heart of which is the riddle of innovation. Where does innovation come from, and how does it spread through a society? And why do some eras see the fruits of innovation spread more democratically, and others, including our own, see the opposite? In Capitalism in America , Greenspan distills a lifetime of grappling with these questions into a thrilling and profound master reckoning with the decisive drivers of the US economy over the course of its history. In partnership with the celebrated Economist journalist and historian Adrian Wooldridge, he unfolds a tale involving vast landscapes, titanic figures, triumphant breakthroughs, enlightenment ideals as well as terrible moral failings. Every crucial debate is here--from the role of slavery in the antebellum Southern economy to the real impact of FDR's New Deal to America's violent mood swings in its openness to global trade and its impact. But to read Capitalism in America is above all to be stirred deeply by the extraordinary productive energies unleashed by millions of ordinary Americans that have driven this country to unprecedented heights of power and prosperity. At heart, the authors argue, America's genius has been its unique tolerance for the effects of creative destruction, the ceaseless churn of the old giving way to the new, driven by new people and new ideas. Often messy and painful, creative destruction has also lifted almost all Americans to standards of living unimaginable to even the wealthiest citizens of the world a few generations past. A sense of justice and human decency demands that those who bear the brunt of the pain of change be protected, but America has always accepted more pain for more gain, and its vaunted rise cannot otherwise be understood, or its challenges faced, without recognizing this legacy. For now, in our time, productivity growth has stalled again, stirring up the populist furies. There's no better moment to apply the lessons of history to the most pressing question we face, that of whether the United States will preserve its preeminence, or see its leadership pass to other, inevitably less democratic powers.

Rose's remarkable account follows the journey of Robert Fortune, a Scottish gardener, who was deployed by the British East India Company to steal China's tea secrets in 1848. This thrilling narrative combines history, geography, and old-fashioned adventure.

The Crisis of the Old Order, 1919-1933, volume one of Pulitzer Prize-winning historian and biographer Arthur M. Schlesinger, Jr.'s Age of Roosevelt series, is the first of three books that interpret the political, economic, social, and intellectual history of the early twentieth century in terms of Franklin D. Roosevelt, the spokesman and symbol of the period. Portraying the United States from the Great War to the Great Depression, The Crisis of the Old Order covers the Jazz Age and the rise and fall of the cult of business. For a season, prosperity seemed permanent, but the illusion came to an end when Wall Street crashed in October 1929. Public trust in the wisdom of business leadership crashed too. With a dramatist's eye for vivid detail and a scholar's respect for accuracy, Schlesinger brings to life the era that gave rise to FDR and his New Deal and changed the public face of the United States forever.

Dr. Harvey Washington Wiley set out to ensure food safety. He selected food tasters to test various food additives and preservatives, letting them know that the substances could be harmful or deadly. The tasters were recognized for their courage, and became known as the poison squad.

Gatorade is an enthralling story, brought to life in bright color and sharp detail in this book as journalist and author Darren Rovell chronicles every astonishing milestone of the company's history. With unprecedented access to the inventors, the marketers, the analysts and observers, and key company figures past and present, Rovell recounts the sweat-drenched University of Florida football practices, the first (unpalatable) prototypes, and the commercial and financial interest that quickly took hold following the drink's first on-field successes. Then came the advertising, sponsorships, product placements (many of them fortuitous), and finally the two milestones that cemented Gatorade's iconic status once and for all -- the ubiquitous Gatorade bath and the Michael Jordan "Be Like Mike" endorsement deal. With refreshing candor, First in Thirst also offers an inside look at all the aspects that went into building the brand, such as: negotiations, battles, lawsuits, mergers and acquisitions, product strategies, lucky breaks, and even the mishaps that have attended Gatorade's reign as the 800-pound gorilla of the sports-drink scene. First in Thirst identifies the nine Gatorade Rules, business principles that have helped Gatorade become one of the most dominant brands ever. By adhering to these principles, businesses in other industries may achieve greater brand recognition and market share. Long before America knew what "deep-down body thirst" was, a team of university scientists had already invented something to quench it. This book is the story of the product and the company, and of America's fascination with the one and only Gatorade.

"There have been two global financial crises in the past century: the Great Depression of the 1930s and the Great Recession that began in 2008. Both featured loose credit, precarious real estate and stock market bubbles, suspicious banking practices, an inflexible monetary system, and global imbalances; both had devastating economic consequences. In both cases, people in the prosperous decade preceding the crash believed they were living in a post-volatility economy, one that had tamed the cycle of boom and bust. When the global financial system began to totter in 2008, policymakers were able to draw on the lessons of the Great Depression in order to prevent a repeat, but their response was still inadequate to prevent massive economic turmoil on a global scale. In Hall of Mirrors, renowned economist Barry Eichengreen provides the first book-length analysis of the two crises and their aftermaths. Weaving together the narratives of the 30s and recent years, he shows how fear of another Depression greatly informed the policy response after the Lehman Brothers collapse, with both positive and negative results. On the positive side, institutions took the opposite paths that they had during the Depression; government increased spending and cut taxes, and central banks reduced interest rates, flooded the market with liquidity, and coordinated international cooperation. This in large part prevented the bank failures, 25% unemployment rate, and other disasters that characterized the Great Depression. But they all too often hewed too closely and too literally to the lessons of the Depression, seeing it as a mirror rather than focusing on the core differences. Moreover, in their haste to differentiate themselves from their forbears, today's policymakers neglected the constructive but ultimately futile steps that the Federal Reserve took in the 1930s. While the rapidly constructed policies of late 2008 did succeed in staving off catastrophe in the years after, policymakers, institutions, and society as a whole were too eager to get back to normal, even when that meant stunting the recovery via harsh austerity policies and eschewing necessary long-term reforms. The result was a grindingly slow recovery in the US and a devastating recession in Europe. Hall of Mirrors is not only a monumental work of economic history, but an essential exploration of how we avoided making only some of the same mistakes twice--and why our partial remedy makes us highly susceptible to making other, equally important mistakes yet again"--

The New York Times bestselling author of The Forgotten Man and Coolidge offers a stunning revision of our last great period of idealism, the 1960s, with burning relevance for our contemporary challenges. "Great Society is accurate history that reads like a novel, covering the high hopes and catastrophic missteps of our well-meaning leaders." --Alan Greenspan Today, a battle rages in our country. Many Americans are attracted to socialism and economic redistribution while opponents of those ideas argue for purer capitalism. In the 1960s, Americans sought the same goals many seek now: an end to poverty, higher standards of living for the middle class, a better environment and more access to health care and education. Then, too, we debated socialism and capitalism, public sector reform versus private sector advancement. Time and again, whether under John F. Kennedy, Lyndon Johnson, or Richard Nixon, the country chose the public sector. Yet the targets of our idealism proved elusive. What's more, Johnson's and Nixon's programs shackled millions of families in permanent government dependence. Ironically, Shlaes argues, the costs of entitlement commitments made a half century ago preclude the very reforms that Americans will need in coming decades. In Great Society, Shlaes offers a powerful companion to her legendary history of the 1930s, The Forgotten Man, and shows that in fact there was scant difference between two presidents we consider opposites: Johnson and Nixon. Just as technocratic military planning by "the Best and the Brightest" made failure in Vietnam inevitable, so planning by a team of the domestic best and brightest guaranteed fiasco at home. At once history and biography, Great Society sketches moving portraits of the characters in this transformative period, from U.S. Presidents to the visionary UAW leader Walter Reuther, the founders of Intel, and Federal Reserve chairmen William McChesney Martin and Arthur Burns. Great Society casts new light on other figures too, from Ronald Reagan, then governor of California, to the socialist Michael Harrington and the protest movement leader Tom Hayden. Drawing on her classic economic expertise and deep historical knowledge, Shlaes upends the traditional narrative of the era, providing a damning indictment of the consequences of thoughtless idealism with striking relevance for today. Great Society captures a dramatic contest with lessons both dark and bright for our own time.

The definitive biography of Chicago Bears superstar Walter Payton. In the twelve years since his death from cancer, Walter Payton’s legend has only grown in magnitude. The Hall of Fame running back, who broke Jim Brown’s all-time NFL rushing mark, appeared in nine Pro Bowls, won a Super Bowl ring with the 1985 Chicago Bears, and is still revered throughout the sporting landscape. Payton has become the lasting image of what’s great about football. Yet in mindlessly canonizing the man simply known as “Sweetness,” we have missed the opportunity to understand—and appreciate—one of the most uniquely complex and enigmatic superstars in the history of American sports. No longer. Based on meticulous research and interviews with nearly seven hundred family members, friends, teammates, and various associates, Sweetness delivers an unforgettable portrait of a man who lived his life just like he played the game: at full speed. From his childhood in segregated Mississippi, to Chicago, where Payton emerged from athlete to icon as he broke the NFL’s all-time rushing record and led the Bears to Super Bowl glory; to his darker moments battling depression and adjusting to life after football, Sweetness is an eloquently written, revelatory saga of a complex, guarded superstar who died far too young.

"A startling look at how concentrated financial power and consumerism transformed American politics, resulting in the emergence of populism and authoritarianism, the fall of the Democratic Party--while also providing the steps needed to create a new democracy"--

In 1976, Daniel Bell€™s historical work predicted a vastly different society developing—one that will rely on the “economics of information€ rather than the “economics of goods.€ Bell argued that the new society would not displace the older one but rather overlie some of the previous layers just as the industrial society did not completely eradicate the agrarian sectors of our society. The post-industrial society€™s dimensions would include the spread of a knowledge class, the change from goods to services and the role of women. All of these would be dependent on the expansion of services in the economic sector and an increasing dependence on science as the means of innovating and organizing technological change.Bell prophetically stated in The Coming of the Post-Industrial Society that we should expect “ new premises and new powers, new constraints and new questions—with the difference that these are now on a scale that had

The author celebrates the history of baseball, focusing on the dramatic changes that he witnessed and participated in as the first executive director of the Major League Baseball Players Association union

The true cost of the Iraq War is $3 trillion rather than the $50 billion projected by the White House. Apart from its tragic human toll, the Iraq War will be staggeringly expensive in financial terms. This sobering study by Nobel Prize winner Joseph E. Stiglitz and Harvard professor Linda J. Bilmes casts a spotlight on expense items that have been hidden from the U.S. taxpayer, including not only big-ticket items like replacing military equipment (being used up at six times the peacetime rate) but also the cost of caring for thousands of wounded veterans for the rest of their lives. Shifting to a global focus, the authors investigate the cost in lives and economic damage within Iraq and the region. Finally, with the chilling precision of an actuary, the authors measure what the U.S. taxpayer's money would have produced if instead it had been invested in the further growth of the U.S. economy. Written in language as simple as the details are disturbing, this book will forever change the way we think about the war.

A personal, journalistic ethnography of the modern American working class, based on the travels and interactions of the author through the American heartland. " Second Class is the most important book you will read all year. A political realignment is coming, and it's my hope that the end result will work in favor of our all-too-neglected American working class. When that realignment comes, Batya and her book will help lead the way." --Greg Lukianoff, CEO of the Foundation for Individual Rights in Education, and co-author of The Coddling of the American Mind Who is the American working class? Do they still have a fair shot at the American Dream? What do they think about their chances to secure the hallmarks of a middle-class life? While writing this book, Batya Ungar-Sargon visited states across the nation to speak with members of the American working class who are fighting tooth and nail to survive. In Second Class , working-class Americans of all races, political orientations, and occupations share their stories--cleaning ladies, health care aides, cops, truck drivers, fast food workers, electricians, and more. In their own words, these working-class Americans explain the struggles and triumphs of their increasingly precarious lives--as well as what policies they think would improve them. Second Class combines deep reporting with a look at the data and expert opinions on America's emergent class divide, in which the most basic elements of a secure and stable life are increasingly out of reach for those without a college education. America has broken its contract with its laboring class. So, how do we get back to the American Dream? How do we once again become the land of opportunity, the promised land, where hard work and commitment to family are enough to protect you from poverty? It's not that hard actually. All it would take, as this book illustrates, is for those in power to once again respect the dignity of work--and the American worker.

When a heart attack claimed Gert Boyle's husband in 1970, the forty-six-year-old housewife and mother of three found herself at the helm of Columbia Sportswear, a small outerwear manufacturer in Portland, Oregon, that was struggling financially. With no business experience whatsoever, Boyle was faced with the challenge of running Columbia, which had been founded in 1937 by her father — a Jewish immigrant who had fled Hitler's Germany. Boyle and her son Tim persevered, turning a company that in 1970 had forty employees and less than 800,000 in annual sales into the leading seller of skiwear in the United States, with more than 2000 employees and over a billion in annual sales. Along the way, thanks in part to a creative marketing campaign that billed her as "one tough mother," Boyle established herself as an industry icon, and the first woman ever inducted into the International Sporting Goods Hall of Fame. One Tough Mother presents an honest and often irreverent account of Boyle's journey from a childhood in Nazi Germany to incredible success in America. She offers insights into succeeding in business and in life, and shares many of the advertisements and strategies that have made her so recognizable.

In 1983, Michael S. Dell, then an incoming freshman at the University of Texas at Austin, drove away from his parents' Houston home in a white BMW he'd bought selling subscriptions to his hometown newspaper. In the backseat were three personal computers. Today, he is the Chairman and Chief Executive Officer of Dell Computer Corporation, an $18 billion company, the second-largest manufacturer and marketer of computers in the world. Founded on a deceptively simple premise--to deliver high-performance computer systems directly to the end user--Dell Computer is the envy of its competition, constantly growing at five times the industry rate, and a perennial darling of Wall Street: its stock is up more than 36,000 percent this decade, and more than 200 percent in the last year. In Direct From Dell, Michael Dell himself tells the incredible story of Dell Computer's successful rise, beginning in his college dorm room with $1,000 in capital. In these pages, you'll see the formation of a great visionary--and a great company. You'll meet the young Dell who, at the tender age of eight, had already begun looking "to eliminate unnecessary steps" and who, as a numbers-loving adolescent, was inspired by a newfound fascination with computers to save his money to buy a coveted Apple II--only to promptly take it apart. You'll encounter a young visionary who, upon witnessing the inefficiencies of an exploding industry, challenged conventional wisdom and set out to do nothing less than beat IBM at its own game. In so doing, Dell forever changed the way things "had always been done" in the computer industry. You'll also see the birth of a Dell hallmark--the direct model--which, in its ability to reach the customer directly, eliminated not only a substantial middleman markup but also the possibility of costly excess inventory, setting the stage for other extraordinary achievements. In an industry notorious for its unreliable service, Dell utilized its direct customer relationships to pioneer the concept of customer "support"--and didn't rest until the caliber of its service was rivaled only by the quality of its products and its speed of delivery. But the story of Dell Computer is no fairy tale. Marked by uncharacteristically rapid growth, the company was faced with challenges that could have threatened its very existence. From forays into retail to under- (and over-) developed product lines, Dell learned some hard lessons along the way--and emerged stronger as a result. The strategies born of those times--unrivaled speed to market; superior customer service; a fierce commitment to producing constantly high-quality custom-made systems--heralded what has perhaps been the company's crowning achievement: an early exploitation of the Internet. One of the first companies to actually make money online, Dell is now selling more than $12 million worth of systems per day over www.dell.com. Not just for CEOs or those in high tech, the strategies revealed in Direct From Dell are invaluable to managers in a broad cross section of industries. From starting a successful business to pioneering computer sales and service over the Internet, Dell shares his perspectives on: Why it's infinitely better for any business starting out to have too little capital, rather than too much How studying your customers--not your competition--will give you a greater competitive edge Why it can be life-threatening to your company to pursue too many good ideas--or to grow too fast Why it's essential to run a P&L on every area of your business Why your people prose a greater threat to the health of your business than your competition does How you can exploit your competition's weakness by exposing its greatest strength How integrating your business virtually can make the difference between being quick--and being dead Revealing nothing less than a new model for doing business in the information age, Direct From Dell is both an extraordinary business success story and a manifesto for revolutionizing any industry.

The influence of gays and lesbians on language, literature, theater, poetry, dance, music, and the arts is unmeasurable. In the era before AIDS, gay and lesbian culture had a defining, if unrecognized, influence on American life, an influence that is only now being acknowledged. This reissue of the classic anthology, Lavender Culture , serves as a provocative, dynamic, and wide-ranging reminder of American gay and lesbian culture in the days before the status of gay people received widespread attention in the media, religion, and politics, before Newsweek saw it fit to feature a cover story on LESBIANS, and before gays and lesbians took center stage in America's cultural landscape. Here we find the young, assertive voices of such activists, authors, and artists as Rita Mae Brown, Barbara Grier, John Stoltenberg, Julia Penelope, Andrea Dworkin, Andrew Kopkind, Jane Rule, Arthur Bell, Charlotte Bunche, and dozens more. Including essays on such diverse subjects as gay bath houses, the gay male image in classical ballet, images of gays in rock music, Judy Garland, lesbian humor, sports and machismo, the growing business of women's music, and the Cleveland bar scene in the 1940s, Lavender Culture, with new introductory essays by the editors and Cindy Patton, offers a panoply of gay and lesbian life, tracing the current influence and visibility of gay and lesbian culture back to its origins.

Sweeping in scope, as revealing of an era as it is of a company, Stagecoach is the epic story of Wells Fargo and the American West, by award-winning writer Philip L. Fradkin. The trail of Wells Fargo runs through nearly every imaginable landscape and icon of frontier folklore: the California Gold Rush, the Pony Express, the transcontinental railroad, the Civil and Indian Wars. From the Great Plains to the Rockies to the Pacific Ocean, the company's operations embraced almost all social, cultural, and economic activities west of the Mississippi, following one of the greatest migrations in American history. Fortune seekers arriving in California after the discovery of gold in 1849 couldn't bring the necessities of home with them. So Wells Fargo express offices began providing basic services such as the exchange of gold dust for coin, short-term deposits and loans, and reliable delivery and receipt of letters, money, and goods to and from distant places. As its reputation for speed and dependability grew, the sight of a red-and-yellow Wells Fargo stagecoach racing across the prairie came to symbolize not only safe passage but faith in a nation's progress. In fact, for a time Wells Fargo was the most powerful and widespread institution in the American West, even surpassing the presence of the federal government. Stagecoach is a fascinating and rare combination of Western and business history. Along with its colorful association with the frontier -- Wyatt Earp, Black Bart, Buffalo Bill -- readers will discover that swiftness, security, and connectivity have been constants in Wells Fargo's history, and that these themes remain just as important today, 150 years later.

Baseball's greatest asset is the richness of its lore, and Leonard Koppett has made the entire treasure of the game's history accessible in one enjoyable volume. In his lively narratives on the shape and significance of each season from baseball's nineteenth-century beginnings to the updated and expanded sections on the last decade, Koppett explains the changes in baseball-the-game and baseball-the-business that forged the major leagues we know today. Each chapter recounts trends, players, and events during different eras; offers succinct seasonal recaps, and summarizes how the consequences of that particular baseball era set the stage for the next. On the origins and evolution of on-the-field play—from the 1880s origin of pitching high and tight then low and away, to modern-day use of body armor at bat—plus statistics and record-breaking achievements, Koppett's got it covered. On business and organizational controversies, such as the introduction of night baseball, radio and TV broadcasting, free agency, strike actions, divisional play-offs, and the policies of owners and commissioners, Koppett's got it covered. One-stop reading for the most essential stories, statistics, and opinions on the major leagues, Koppett's Concise History of Major League Baseball is the most original baseball reference available.