Despite international labour federations and a greater ease of mobility around the world, union branches still often feel isolated from one another. Democratic and empowering, the Internet is now providing a wholly new framework for communication, policy-making and collective action. Written by a leading authority on labour and information technology, this book covers the background to and the politics of this electronic revolution in the labour movement. The author provides advice on cost-effective ways for unions worldwide to benefit from the innovations. He explores the ways in which unions have responded to the new technology, and covers the key features of the Internet, including e-mail, the World Wide Web, bulletin boards and user networks. No technical knowledge is required to understand the topics, and all terms are explained.

Long with its interrelated companion volume, The Technology, Business, and Economics of Streaming Video, this book examines the next generation of TV--online video. It reviews the elements that lead to online platforms and video clouds and analyzes the software and hardware elements of content creation and interaction, and how these elements lead to different styles of video content. What are the models of this new content? What kind of cultural and societal acceleration can we expect? What are the public implications of the next-generation media system? What problems are arising? What kind of market power is emerging in media industries around the world? And how can one deal with them? The author addresses these questions with facts and figures, ranging across technology, economics, communications studies, business, policy, and law. He reviews the regulatory options, and recommends a new approach for video media. Media professionals in academia, management, technology, policy, and creative production will value the approachable yet thorough information presented in The Content, Impact, and Regulation of Streaming Video. --

When the authors advertised their legal services on the Internet, they discovered the ultimate marketing tool. How else can an advertiser reach an audience of 30 million people for free? This guide explains exactly how the Internet operates and how its incredible potential as a marketing tool can put small businesses on an equal footing with the largest corporations. Photos.