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Rethinking the other in antiquity

Gruen, Erich S.
"Prevalent among classicists today is the notion that Greeks, Romans, and Jews enhanced their own self-perception by contrasting themselves with the so-called Other--Egyptians, Phoenicians, Ethiopians, Gauls, and other foreigners--frequently through hostile stereotypes, distortions, and caricature. Erich Gruen demonstrates how the ancients found connections rather than contrasts, how they expressed admiration for the achievements and principles of other societies, and how they discerned--and even invented--kinship relations and shared roots with diverse peoples." -- from publisher description.
Princeton University Press 2012 415 pages

The face on the cutting-room floor

Borneman, Ernest
With an introduction by Jonathan Coe 1930s King's Cross, London. When aspiring film actress Estella Lamare is found dead on the cutting-room floor of a London film studio, Cameron McCabe finds himself at the centre of a police investigation. There are multiple suspects, multiple confessors and, as more people around him die, McCabe begins to perform his own amateur sleuth-work, followed doggedly by the mysterious Inspector Smith. But then, abruptly, McCabe's account ends . . . Who is Cameron McCabe? Is he victim? Murderer? Novelist? Joker? And if not McCabe, who is the author of The Face on the Cutting-Room Floor ?
Picador Classic 2016 336 pages

The strategy of desire

Dichter, Ernest
2012 Reprint of 1960 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. Ernest Dichter was an Austrian-American psychologist and marketing expert known as the "father of motivational research." Dichter pioneered the application of Freudian psychoanalytic concepts and techniques to business - in particular to the study of consumer behavior in the marketplace. Ideas he established were a significant influence on the practices of the advertising industry in the twentieth century. According to a New York Times article in 1998, he "was the first to coin the term focus group and to stress the importance of image and persuasion in advertising". Pt. 1. Persuasion started with Eve. The mask of behavior -- The discovery of motivations -- Command or persuasion -- Measuring human emotions -- The soul of things -- We think as we please -- The wholistic approach -- Pt. 2. Strategy in a conflict era. The psycho-economic age -- The visions before us -- The fear of change -- The search for identity -- Misery of choice -- The "burden" of the good life -- Search for a goal.
Martino Fine Books 2012-09 314 pages