Nothing "goes viral.” If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history—of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators -- the audience of your audience. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable. Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century—people's attention. From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular.

Winner of the Nobel Peace Prize Night is one of the masterpieces of Holocaust literature. First published in 1958, it is the autobiographical account of an adolescent boy and his father in Auschwitz. Elie Wiesel writes of their battle for survival and of his battle with God for a way to understand the wanton cruelty he witnesses each day. In the short novel Dawn (1960), a young man who has survived World War II and settled in Palestine joins a Jewish underground movement and is commanded to execute a British officer who has been taken hostage. In Day (previously titled The Accident , 1961), Wiesel questions the limits of conscience: Can Holocaust survivors forge a new life despite their memories? Wiesel’s trilogy offers insights on mankind’s attraction to violence and on the temptation of self-destruction. A Hill & Wang Teacher's Guide is available for this title.

"There's a war against truth... and if we don't win it, intellectual freedom will be a casualty. The West's commitment to freedom, reason, and true liberalism has never been more seriously threatened than it is today by the stifling forces of political correctness. Dr. Gad Saad, the host of the enormously popular YouTube show THE SAAD TRUTH, exposes the bad ideas--what he calls "idea pathogens"--that are killing common sense and rational debate. Incubated in our universities and spread through the tyranny of political correctness, these ideas are endangering our most basic freedoms--including freedom of thought and speech. The danger is grave, but as Dr. Saad shows, politically correct dogma is riddled with logical fallacies. We have powerful weapons to fight back with--if we have the courage to use them.Includes bibliographical references and index"--Jacket flap.

"Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that's even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier--and not just financially--than they ever imagined possible by following Crush It principles. The secret to their success (and Gary's) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That's what Crushing It! teaches readers to do. In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies. Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it's not about getting rich. It's a blueprint to living life on your own terms"--

Regardless of who you are or what you want, you can negotiate anything promises Herb Cohen, the world’s best negotiator. From mergers to marriages, from loans to lovemaking, the #1 bestseller You Can Negotiate Anything proves that “money, justice, prestige, love—it’s all negotiable.” Hailed by such publications as Time, People , and Newsweek, Cohen has advised presidents on everything from domestic policy to hostage crises to combating internal terrorism. His advice: “Be patient, be personal, be informed—and you can bargain successfully for anything.” Inside, you’ll learn the keys to using Herb Cohen’s proven strategy for dealing with your mate, your boss, your credit card company, your children, your lawyer, your best friends, and even yourself: •The three crucial steps to success • Identifying the other side’s negotiating style—and how to deal with it • The win-win technique • Using time to your advantage • The power of persistence, persuasion, and attitude • The art of the telephone negotiation, and much more “Power is based upon perception—if you think you’ve got it then you’ve got it!” affirms Herb Cohen, the world’s expert. And with this book, you’ve got the power to get what you really want right in your hands.

Wouk's Pulitzer prize-winning novel of World War II, which was made into the Academy-Award nominated film of the same name.

Offers a wide array of menus for themed parties and such seasonal recipes as butternut squash, tomato fennel salad, chicken chili, and mango salsa.

An explosive inside reckoning with one of the most fateful conspiracies inAmerican political history—the concerted effort by the President’s team to hidehis mental decline. In Greek tragedy, the protagonist’s effort to avoid his fate is what seals his fate. 2024 is theyear American politics became a Greek tragedy. From the beginning of the Biden administration, some journalists, including Alex Thompsonand Jake Tapper, focused attention on signs of Joe Biden’s frailty. For their efforts they weresubject to extraordinary levels of personal vitriol from the White House, and even fromsome of their journalistic colleagues. Whatever the self-awareness of the perpetrators, itwas sheer gaslighting. In Original Sin, the check comes due. Tapper and Thompson relate in vivid detail what Team Biden knew, when they knew it, andwhat they did or didn't do about it—including many news-making stories from some of themost powerful players in American politics. There is a general awareness of the effort toprotect his public image, but the details the authors have unearthed are genuinelyshocking. They raise fundamental issues of government accountability and responsibility,and of the role the news media plays. The irony is biting: in the name of defeating anexistential threat to democracy, Biden and his inner circle lost their way, and ensured thathis party’s nomination process was short-circuited, the public was given cause to doubt hisgood faith, and his Vice President was put in a situation that more than anything elsedoomed her to defeat. The deception, sometimes self-deception, surrounding Joe Biden'sdecline was the original sin of the administration and led directly to Donald Trump's returnto power and all that has happened as a consequence. Wherever you stand on the political spectrum, Original Sin is a reminder that the ends mustnever justify the means. The ends are ultimately unpredictable, and in reality, the meansare all we have.

THE MILLION-COPY BESTSELLER AND MAJOR MOTION PICTURE 'Emotionally riveting and will test your tear ducts to the limit' Daily Express In all thirteen years of Anna's life, her parents have never given her a choice: she was born to be her sister Kate's bone marrow donor and she has always given Kate everything she needs. But when Anna is told Kate needs a new kidney, she begins to question how much she should be prepared to do to save the older sibling she has always been defined by. So Anna makes a decision that will change their family forever - perhaps even fatally for the sister she loves. From internationally bestselling author Jodi Picoult comes a masterpiece which asks us just how much we should do to care for the ones we love. MAD HONEY, the stunning and compelling Sunday Times bestseller by Jodi Picoult and Jennifer Finney Boylan is available now.

From bestselling author Jon Krakauer, a stark, powerful, meticulously reported narrative about a series of sexual assaults at the University of Montana ­— stories that illuminate the human drama behind the national plague of campus rape Missoula, Montana, is a typical college town, with a highly regarded state university, bucolic surroundings, a lively social scene, and an excellent football team — the Grizzlies — with a rabid fan base. The Department of Justice investigated 350 sexual assaults reported to the Missoula police between January 2008 and May 2012. Few of these assaults were properly handled by either the university or local authorities. In this, Missoula is also typical. A DOJ report released in December of 2014 estimates 110,000 women between the ages of eighteen and twenty-four are raped each year. Krakauer’s devastating narrative of what happened in Missoula makes clear why rape is so prevalent on American campuses, and why rape victims are so reluctant to report assault. Acquaintance rape is a crime like no other. Unlike burglary or embezzlement or any other felony, the victim often comes under more suspicion than the alleged perpetrator. This is especially true if the victim is sexually active; if she had been drinking prior to the assault — and if the man she accuses plays on a popular sports team. The vanishingly small but highly publicized incidents of false accusations are often used to dismiss her claims in the press. If the case goes to trial, the woman’s entire personal life becomes fair game for defense attorneys. This brutal reality goes a long way towards explaining why acquaintance rape is the most underreported crime in America. In addition to physical trauma, its victims often suffer devastating psychological damage that leads to feelings of shame, emotional paralysis and stigmatization. PTSD rates for rape victims are estimated to be 50%, higher than soldiers returning from war. In Missoula , Krakauer chronicles the searing experiences of several women in Missoula — the nights when they were raped; their fear and self-doubt in the aftermath; the way they were treated by the police, prosecutors, defense attorneys; the public vilification and private anguish; their bravery in pushing forward and what it cost them. Some of them went to the police. Some declined to go to the police, or to press charges, but sought redress from the university, which has its own, non-criminal judicial process when a student is accused of rape. In two cases the police agreed to press charges and the district attorney agreed to prosecute. One case led to a conviction; one to an acquittal. Those women courageous enough to press charges or to speak publicly about their experiences were attacked in the media, on Grizzly football fan sites, and/or to their faces. The university expelled three of the accused rapists, but one was reinstated by state officials in a secret proceeding. One district attorney testified for an alleged rapist at his university hearing. She later left the prosecutor’s office and successfully defended the Grizzlies’ star quarterback in his rape trial. The horror of being raped, in each woman’s case, was magnified by the mechanics of the justice system and the reaction of the community. Krakauer’s dispassionate, carefully documented account of what these women endured cuts through the abstract ideological debate about campus rape. College-age women are not raped because they are promiscuous, or drunk, or send mixed signals, or feel guilty about casual sex, or seek attention. They are the victims of a terrible crime and deserving of compassion from society and fairness from a justice system that is clearly broken.

Where do we come from? Who created us? Why are we here? These questions have puzzled us since the dawn of time, but when it became apparent to Jon Stewart and the writers of The Daily Show that the world was about to end, they embarked on a massive mission to write a book that summed up the human race: What we looked like; what we accomplished; our achievements in society, government, religion, science and culture -- all in a tome of 238 pages with lots of color photos, graphs and charts. After two weeks of hard work, they had their book. EARTH (The Book) is the definitive guide to our species. With their trademark wit, irreverence, and intelligence, Stewart and his team posthumously answer all of life's most hard-hitting questions, completely unburdened by objectivity, journalistic integrity, or even accuracy.

NEW YORK TIMES BESTSELLER LAPD homicide detective Milo Sturgis summons his friend psychologist-sleuth Alex Delaware to a trendy gallery where a promising young artist has been brutally garroted on the night of her first major showing. The details of the murder scene immediately suggest to Alex not an impulsive crime of passion but the meticulous and taunting modus operandi of a serial killer. “No one does psychological suspense as well as Jonathan Kellerman.”— Detroit Free Press Delaware’s suspicions are borne out when he and Milo find a link between the artist’s death and the murder of a noted blues guitarist. The twisting trail leads from halfway houses to palatial mansions, from a college campus to the last place Alex ever expected: the doorstep of his ex-lover Robin Castagna. As more killings are discovered, unraveling the maddening puzzle assumes a chilling new importance—stopping a vicious psychopath who’s made cold-blooded murder his chosen art form.

Psychologist Alex Delaware and his friend, homicide detective Milo Sturgis, investigate the disappearance of a gravely ill child and the murder of his parents, a search that leads to a reclusive religious cult and the discovery of hidden family secrets.

A tipsy young woman seeking aid on a desolate highway disappears into the inky black night. A retired schoolteacher is stabbed to death in broad daylight. Two women are butchered after closing time in a small-town beauty parlor. These and other bizarre acts of cruelty and psychopathology are linked only by the killerís use of luxury vehicles and a baffling lack of motive. The ultimate whodunits, these crimes demand the attention of LAPD detective Milo Sturgis and his collaborator on the crime beat, psychologist Alex Delaware.

Bill Campbell played an instrumental role in the growth of several prominent companies, such as Google, Apple, and Intuit, fostering deep relationships with Silicon Valley visionaries, including Steve Jobs, Larry Page, and Eric Schmidt. In addition, this business genius mentored dozens of other important leaders on both coasts, from entrepreneurs to venture capitalists to educators to football players, leaving behind a legacy of growing companies, successful people, respect, friendship, and love after his death in 2016.Leaders at Google for over a decade, Eric Schmidt, Jonathan Rosenberg, and Alan Eagle experienced firsthand how the man fondly known as Coach Bill built trusting relationships, fostered personal growth-even in those at the pinnacle of their careers-inspired courage, and identified and resolved simmering tensions that inevitably arise in fast-moving environments. To honor their mentor and inspire and teach future generations, they have codified his wisdom in this essential guide.Based on interviews with over eighty people who knew and loved Bill Campbell, TRILLION DOLLAR COACH explains the Coach's principles and illustrates them with stories from the many great people and companies with which he worked. The result is a blueprint for forward-thinking business leaders and managers that will help them create higher performing and faster moving cultures, teams, and companies.

Alexander, a real mouse, wants to be a toy mouse like his friend Willy until he discovers Willy is to be thrown away.

From the two reporters who have covered him more closely than perhaps anyone else over the past decade comes this definitive portrait of Donald Trump in the White House. Regime Change covers the first year of Trump's second presidency--a term liberated from every constraint that defined his first. The generals who once told him "no" are gone, and the lawyers have learned to pick their battles. His administration has flouted court orders and he has claimed powers that Congress once checked. What remains is a President willing to take enormous risks that have upended global markets and toppled heads of state--an imperial President operating almost entirely on instinct alone. Based on hundreds of interviews and unprecedented reporting from deep within the administration's most closely guarded rooms, Regime Change takes the reader inside the Situation Room and into the secret Oval Office deliberations that have launched a new war in the Middle East and seen Trump seal the border, deploy National Guard troops into cities, and send immigration agents into deadly clashes with protesters. Maggie Haberman and Jonathan Swan bring us behind the scenes of a presidency that has transformed the culture, the Justice Department into an agent of retribution against the President's enemies, and the office itself into a brazen vehicle for profit. They reveal a second term propelled by a historical irony that Trump himself has come to understand: that the indictments, the convictions, the assassination attempts, and four years of exile made him not weaker but far more powerful, more vengeful, and more willing to gamble than any President in modern history. This is the story of how Trump has used that power, who has tried to stop him, and why nearly all of them have failed. It is also the story of something American journalists are more accustomed to chronicling in distant capitals than in their own: a President who has fundamentally altered the nature of the office he holds--and how the rest of the world understands American power. It is an account of Regime Change right here in America--a landmark real-time history of a modern presidency like no other.

#1 NEW YORK TIMES BESTSELLER The seven-time #1 New York Times bestselling author, Fox News star, and radio host Mark R. Levin explains how the dangers he warned against in the "timely yet timeless" (David Limbaugh, author of Jesus Is Risen) bestseller Liberty and Tyranny have come to pass. In 2009, Mark R. Levin galvanized conservatives with his unforgettable manifesto Liberty and Tyranny, by providing a philosophical, historical, and practical framework for halting the liberal assault on Constitution-based values. That book was about standing at the precipice of progressivism's threat to our freedom and now, over a decade later, we're fully over that precipice and paying the price. In American Marxism, Levin explains how the core elements of Marxist ideology are now pervasive in American society and culture-from our schools, the press, and corporations, to Hollywood, the Democratic Party, and the Biden presidency-and how it is often cloaked in deceptive labels like "progressivism," "democratic socialism," "social activism," and more. With his characteristic trenchant analysis, Levin digs into the psychology and tactics of these movements, the widespread brainwashing of students, the anti-American purposes of Critical Race Theory and the Green New Deal, and the escalation of repression and censorship to silence opposing voices and enforce conformity. Levin exposes many of the institutions, intellectuals, scholars, and activists who are leading this revolution, and provides us with some answers and ideas on how to confront them. As Levin writes: "The counter-revolution to the American Revolution is in full force. And it can no longer be dismissed or ignored for it is devouring our society and culture, swirling around our everyday lives, and ubiquitous in our politics, schools, media, and entertainment." And, like before, Levin seeks to rally the American people to defend their liberty.

"Traditionally, the goal of psychology has been to relieve human suffering, but the goal of the Positive Psychology movement, which Dr. Seligman has led for fifteen years, is different&—it's about actually raising the bar for the human condition. Flourish builds on Dr. Seligman's game-changing work on optimism, motivation, and character to show how to get the most out of life, unveiling an electrifying new theory of what makes a good life&—for individuals, for communities, and for nations. In a fascinating evolution of thought and practice, Flourish refines what Positive Psychology is all about. While certainly a part of well-being, happiness alone doesn't give life meaning. Seligman now asks, What is it that enables you to cultivate your talents, to build deep, lasting relationships with others, to feel pleasure, and to contribute meaningfully to the world? In a word, what is it that allows you to flourish? “Well-being” takes the stage front and center, and Happiness (or Positive Emotion) becomes one of the five pillars of Positive Psychology, along with Engagement, Relationships, Meaning, and Accomplishment&—or PERMA, the permanent building blocks for a life of profound fulfillment. Thought-provoking in its implications for education, economics, therapy, medicine, and public policy&—the very fabric of society&—Flourish tells inspiring stories of Positive Psychology in action, including how the entire U.S. Army is now trained in emotional resilience; how innovative schools can educate for fulfillment in life and not just for workplace success; and how corporations can improve performance at the same time as they raise employee well-being. With interactive exercises to help readers explore their own attitudes and aims, Flourish is a watershed in the understanding of happiness as well as a tool for getting the most out of life. "--Publisher.