A personal, journalistic ethnography of the modern American working class, based on the travels and interactions of the author through the American heartland. " Second Class is the most important book you will read all year. A political realignment is coming, and it's my hope that the end result will work in favor of our all-too-neglected American working class. When that realignment comes, Batya and her book will help lead the way." --Greg Lukianoff, CEO of the Foundation for Individual Rights in Education, and co-author of The Coddling of the American Mind Who is the American working class? Do they still have a fair shot at the American Dream? What do they think about their chances to secure the hallmarks of a middle-class life? While writing this book, Batya Ungar-Sargon visited states across the nation to speak with members of the American working class who are fighting tooth and nail to survive. In Second Class , working-class Americans of all races, political orientations, and occupations share their stories--cleaning ladies, health care aides, cops, truck drivers, fast food workers, electricians, and more. In their own words, these working-class Americans explain the struggles and triumphs of their increasingly precarious lives--as well as what policies they think would improve them. Second Class combines deep reporting with a look at the data and expert opinions on America's emergent class divide, in which the most basic elements of a secure and stable life are increasingly out of reach for those without a college education. America has broken its contract with its laboring class. So, how do we get back to the American Dream? How do we once again become the land of opportunity, the promised land, where hard work and commitment to family are enough to protect you from poverty? It's not that hard actually. All it would take, as this book illustrates, is for those in power to once again respect the dignity of work--and the American worker.

In 1983, Michael S. Dell, then an incoming freshman at the University of Texas at Austin, drove away from his parents' Houston home in a white BMW he'd bought selling subscriptions to his hometown newspaper. In the backseat were three personal computers. Today, he is the Chairman and Chief Executive Officer of Dell Computer Corporation, an $18 billion company, the second-largest manufacturer and marketer of computers in the world. Founded on a deceptively simple premise--to deliver high-performance computer systems directly to the end user--Dell Computer is the envy of its competition, constantly growing at five times the industry rate, and a perennial darling of Wall Street: its stock is up more than 36,000 percent this decade, and more than 200 percent in the last year. In Direct From Dell, Michael Dell himself tells the incredible story of Dell Computer's successful rise, beginning in his college dorm room with $1,000 in capital. In these pages, you'll see the formation of a great visionary--and a great company. You'll meet the young Dell who, at the tender age of eight, had already begun looking "to eliminate unnecessary steps" and who, as a numbers-loving adolescent, was inspired by a newfound fascination with computers to save his money to buy a coveted Apple II--only to promptly take it apart. You'll encounter a young visionary who, upon witnessing the inefficiencies of an exploding industry, challenged conventional wisdom and set out to do nothing less than beat IBM at its own game. In so doing, Dell forever changed the way things "had always been done" in the computer industry. You'll also see the birth of a Dell hallmark--the direct model--which, in its ability to reach the customer directly, eliminated not only a substantial middleman markup but also the possibility of costly excess inventory, setting the stage for other extraordinary achievements. In an industry notorious for its unreliable service, Dell utilized its direct customer relationships to pioneer the concept of customer "support"--and didn't rest until the caliber of its service was rivaled only by the quality of its products and its speed of delivery. But the story of Dell Computer is no fairy tale. Marked by uncharacteristically rapid growth, the company was faced with challenges that could have threatened its very existence. From forays into retail to under- (and over-) developed product lines, Dell learned some hard lessons along the way--and emerged stronger as a result. The strategies born of those times--unrivaled speed to market; superior customer service; a fierce commitment to producing constantly high-quality custom-made systems--heralded what has perhaps been the company's crowning achievement: an early exploitation of the Internet. One of the first companies to actually make money online, Dell is now selling more than $12 million worth of systems per day over www.dell.com. Not just for CEOs or those in high tech, the strategies revealed in Direct From Dell are invaluable to managers in a broad cross section of industries. From starting a successful business to pioneering computer sales and service over the Internet, Dell shares his perspectives on: Why it's infinitely better for any business starting out to have too little capital, rather than too much How studying your customers--not your competition--will give you a greater competitive edge Why it can be life-threatening to your company to pursue too many good ideas--or to grow too fast Why it's essential to run a P&L on every area of your business Why your people prose a greater threat to the health of your business than your competition does How you can exploit your competition's weakness by exposing its greatest strength How integrating your business virtually can make the difference between being quick--and being dead Revealing nothing less than a new model for doing business in the information age, Direct From Dell is both an extraordinary business success story and a manifesto for revolutionizing any industry.

The influence of gays and lesbians on language, literature, theater, poetry, dance, music, and the arts is unmeasurable. In the era before AIDS, gay and lesbian culture had a defining, if unrecognized, influence on American life, an influence that is only now being acknowledged. This reissue of the classic anthology, Lavender Culture , serves as a provocative, dynamic, and wide-ranging reminder of American gay and lesbian culture in the days before the status of gay people received widespread attention in the media, religion, and politics, before Newsweek saw it fit to feature a cover story on LESBIANS, and before gays and lesbians took center stage in America's cultural landscape. Here we find the young, assertive voices of such activists, authors, and artists as Rita Mae Brown, Barbara Grier, John Stoltenberg, Julia Penelope, Andrea Dworkin, Andrew Kopkind, Jane Rule, Arthur Bell, Charlotte Bunche, and dozens more. Including essays on such diverse subjects as gay bath houses, the gay male image in classical ballet, images of gays in rock music, Judy Garland, lesbian humor, sports and machismo, the growing business of women's music, and the Cleveland bar scene in the 1940s, Lavender Culture, with new introductory essays by the editors and Cindy Patton, offers a panoply of gay and lesbian life, tracing the current influence and visibility of gay and lesbian culture back to its origins.

Sweeping in scope, as revealing of an era as it is of a company, Stagecoach is the epic story of Wells Fargo and the American West, by award-winning writer Philip L. Fradkin. The trail of Wells Fargo runs through nearly every imaginable landscape and icon of frontier folklore: the California Gold Rush, the Pony Express, the transcontinental railroad, the Civil and Indian Wars. From the Great Plains to the Rockies to the Pacific Ocean, the company's operations embraced almost all social, cultural, and economic activities west of the Mississippi, following one of the greatest migrations in American history. Fortune seekers arriving in California after the discovery of gold in 1849 couldn't bring the necessities of home with them. So Wells Fargo express offices began providing basic services such as the exchange of gold dust for coin, short-term deposits and loans, and reliable delivery and receipt of letters, money, and goods to and from distant places. As its reputation for speed and dependability grew, the sight of a red-and-yellow Wells Fargo stagecoach racing across the prairie came to symbolize not only safe passage but faith in a nation's progress. In fact, for a time Wells Fargo was the most powerful and widespread institution in the American West, even surpassing the presence of the federal government. Stagecoach is a fascinating and rare combination of Western and business history. Along with its colorful association with the frontier -- Wyatt Earp, Black Bart, Buffalo Bill -- readers will discover that swiftness, security, and connectivity have been constants in Wells Fargo's history, and that these themes remain just as important today, 150 years later.

World-renowned economist, Richard Wolf, explores the roots of the Great Recession and its immense impact on working people

"Harvey Milk--eloquent, charismatic, and a smart-aleck--was elected to the San Francisco Board of Supervisors in 1977, but he had not even served a full year in office when he was shot by a homophobic fellow supervisor. Milk's assassination at the age of forty-eight made him the most famous gay man in modern history; twenty years later Time magazine included him on its list of the hundred most influential individuals of the twentieth century. Before finding his calling as a politician, however, Harvey variously tried being a schoolteacher, a securities analyst on Wall Street, a supporter of Barry Goldwater, a Broadway theater assistant, a bead-wearing hippie, the operator of a camera store and organizer of the local business community in San Francisco. He rejected Judaism as a religion, but he was deeply influenced by the cultural values of his Jewish upbringing and his understanding of anti-Semitism and the Holocaust. His early influences and his many personal and professional experiences finally came together when he decided to run for elective office as the forceful champion of gays, racial minorities, women, working people, the disabled, and senior citizens. In his last five years, he focused all of his tremendous energy on becoming a successful public figure with a distinct political voice."--Dust jacket.

Baseball's greatest asset is the richness of its lore, and Leonard Koppett has made the entire treasure of the game's history accessible in one enjoyable volume. In his lively narratives on the shape and significance of each season from baseball's nineteenth-century beginnings to the updated and expanded sections on the last decade, Koppett explains the changes in baseball-the-game and baseball-the-business that forged the major leagues we know today. Each chapter recounts trends, players, and events during different eras; offers succinct seasonal recaps, and summarizes how the consequences of that particular baseball era set the stage for the next. On the origins and evolution of on-the-field play—from the 1880s origin of pitching high and tight then low and away, to modern-day use of body armor at bat—plus statistics and record-breaking achievements, Koppett's got it covered. On business and organizational controversies, such as the introduction of night baseball, radio and TV broadcasting, free agency, strike actions, divisional play-offs, and the policies of owners and commissioners, Koppett's got it covered. One-stop reading for the most essential stories, statistics, and opinions on the major leagues, Koppett's Concise History of Major League Baseball is the most original baseball reference available.

While working as a fur trapper in Labrador, Canada, Clarence Birdseye encountered an age-old problem: bad food and an unappealing, unhealthy diet. However, he observed that fresh vegetables wetted and left outside in the Arctic winds froze in a way that maintained their integrity after thawing. As a result, he developed his patented Birdseye freezing process and started the company that still bears his name. Birdseye forever changed the way we preserve, store, and distribute food, and the way we eat. Mark Kurlansky’s vibrant and affectionate narrative reveals Clarence Birdseye as a quintessential “can-do” American inventor—his other patents include an electric sunlamp, a harpoon gun to tag finback whales, and an improved incandescent lightbulb—and shows how the greatest of changes can come from the simplest of ideas and the unlikeliest of places.

From Jeff Pearlman--the New York Times best-selling author of Three Ring Circus--comes the rollicking, outrageous story of the USFL, full of larger-than-life characters and you-can't-make-this-up stories featuring some of the biggest celebrities and buffoons in the game. The United States Football League--known fondly to millions of sports fans as the USFL--did not merely challenge the NFL, but cause its owners and executives to collectively shudder. In its three seasons from 1983-85, it secured multiple television deals, drew millions of fans and launched the careers of legends such as Steve Young, Jim Kelly, Herschel Walker, and Reggie White. But then it died beneath the weight of a particularly egotistical and bombastic team owner--a New York businessman named Donald J. Trump. In Football for a Buck, Jeff Pearlman draws on more than four hundred interviews to unearth all the salty, untold stories of one of the craziest sports entities to have ever captivated America. From 1980s drug excess to airplane brawls and player-coach punch outs, to backroom business deals and some of the most enthralling and revolutionary football ever seen, Pearlman transports readers back in time to this crazy, boozy, audacious, unforgettable era of the game. He shows how fortunes were made and lost on the backs of professional athletes and how, forty years ago, Trump was already a scoundrel and a spoiler. For fans of Terry Pluto's Loose Balls or Jim Bouton's Ball Four and of course Pearlman's own stranger-than-fiction narratives, Football for a Buck is sports as high entertainment--and a cautionary tale of the dangers of ego and excess.

A powerful portrayal of Jeffrey Sachs's ambitious quest to end extreme global poverty, now a Signal paperback. "The poor you will always have with you," according to Matthew 26:11. But Jeffrey Sachs, economics superstar, special advisor to the Secretary General of the UN and the author of The End of Poverty , vehemently disagrees. In his view, poverty -- especially the extreme deprivation of sub-Saharan Africa -- can easily be eradicated. The vast sums spent in foreign aid over the decades has not come close to alleviating the dire subsistence problems of Africans. Sachs believed he knew the reason: the developed world simply hadn't spent enough. In 2006, Sachs, backed by tens of millions of donor dollars, launched the five-year Millennium Villages Project. Sachs would test his theories in villages in different African countries, then, with each success, scale up until until the program was continent-wide. His first village "make-over" was a small community in Sauri, Kenya, and the immediate effect was encouraging. With that first inkling of success achieved, Sachs rolled out a dozen model Millennium villages in ten countries. For the past six years, Nina Munk has reported deeply on the Project, following Sachs on official trips and listening in on conversations with heads of states, rival organisations and potential donors. And she has immersed herself in the lives of people in two of the remote villages: Ruhiira, in southwest Uganda, and Dertu, in the arid borderland between Kenya and Somalia. Accepting hospitality from these camel herders and smallhold farmers, and sharing in their struggles, Munk came to understand the on-the-ground issues challenging Sachs' one-size-fits-all approach to global poverty. The Idealist is the profound and moving story of what happened when the abstract theories of a brilliant, driven man met messy human reality.

The former dean of the Yale School of Management and Undersecretary of Commerce in the Clinton administration chronicles the 1971 August meeting at Camp David, where President Nixon unilaterally ended the last vestiges of the gold standard--breaking the link between gold and the dollar--transforming the entire global monetary system. Over the course of three days--from August 13 to 15, 1971--at a secret meeting at Camp David, President Richard Nixon and his brain trust changed the course of history. Before that weekend, all national currencies were valued to the U.S. dollar, which was convertible to gold at a fixed rate. That system, established by the Bretton Woods Agreement at the end of World War II, was the foundation of the international monetary system that helped fuel the greatest expansion of middle-class prosperity the world has ever seen. In making his decision, Nixon shocked world leaders, bankers, investors, traders and everyone involved in global finance. Jeffrey E. Garten argues that many of the roots of America's dramatic retrenchment in world affairs began with that momentous event that was an admission that America could no longer afford to uphold the global monetary system. It opened the way for massive market instability and speculation that has plagued the world economy ever since, but at the same time it made possible the gigantic expansion of trade and investment across borders which created our modern era of once unimaginable progress. Based on extensive historical research and interviews with several participants at Camp David, and informed by Garten's own insights from positions in four presidential administrations and on Wall Street, Three Days at Camp David chronicles this critical turning point, analyzes its impact on the American economy and world markets, and explores its ramifications now and for the future.

Over the past few decades there has been a revolution in terms of who controls knowledge and information. This rapid change has imperilled the way we think. Without pausing to consider the cost, the world has rushed to embrace the products and services of four titanic corporations. We shop with Amazon; socialise on Facebook; turn to Apple for entertainment; and rely on Google for information. These firms sell their efficiency and purport to make the world a better place, but what they have done instead is to enable an intoxicating level of daily convenience. As these companies have expanded, marketing themselves as champions of individuality and pluralism, their algorithms have pressed us into conformity and laid waste to privacy. They have produced an unstable and narrow culture of misinformation, and put us on a path to a world without private contemplation, autonomous thought, or solitary introspection - a world without mind. In order to restore our inner lives, we must avoid being co-opted by these gigantic companies, and understand the ideas that underpin their success. Elegantly tracing the intellectual history of computer science - from the Descartes and the enlightenment to Alan Turing to Stuart Brand and the hippie origins of today's Silicon Valley - Foer exposes the dark underpinnings of our most idealistic dreams for technology. The corporate ambitions of Google, Facebook, Apple, and Amazon, he argues, are trampling longstanding liberal values, especially intellectual property and privacy. This is a nascent stage in the total automation and homogenization of social, political, and intellectual life. By reclaiming our private authority over how we intellectually engage with the world, we have the power to stem the tide. At stake is nothing less than who we are, and what we will become. There have been monopolists in the past but today's corporate giants have far more nefarious aims. They're monopolists who want access to every facet of our identities and influence over every corner of our decision-making. Until now few have grasped the sheer scale of the threat. Foer explains not just the looming existential crisis but the imperative of resistance.

The CIA chief, Leon Panetta, calls drones the ‘only game in town’. The figures bear him out. Between 2004 and 2012, the US reportedly conducted over 350 drone strikes in Pakistan, killing between 2,600 and 3,400 people. Drone strikes have killed more than 200 children alone in Pakistan and Yemen. In 2000, the Americans had fewer than fifty aerial drones; ten years later, it had a fleet of nearly 7,500, and the US Air Force now trains more drone ‘pilots’ than bomber and fighter pilots combined. Drones are already a $ 5 billion business in the US alone. American activist Medea Benjamin, a co-founder of the peace group CODEPINK and the international human rights organization Global Exchange, provides the first extensive analysis of who is producing the drones, where they are being used, who controls these unmanned places, and what are the legal and moral implications of their use. Benjamin also looks at what activists, lawyers, and scientists across the globe are doing to ground these weapons.

Koppett's Concise History provides an overview and explanation of all the major events and personalities that made baseball America's national game.As early as the 1880s, many basic baseball strategies-pitching high and tight or low and away; first basemen lining up well wide of the base they were "covering"; throwing breaking balls and change-ups; bunting as well as swinging away-were already in use. But the history of the game is a story of changes that have been controversial for fans and players.Leonard Koppett takes the reader through the long-standing back-and-forth over the balance between offense and defense-dead balls versus lively balls, changes in the strike zone and mound height, andarguments about competitive balance among teams in different eras. He explores the controversies over the introduction of night baseball, radio and TV broadcasting, the farm system, domed stadiums, the expansion draft to create ten-team leagues, divisional play-offs, franchise moves to new cities, and interleague play.How baseball as business affects the nature of the game is an issue throughout the book. Whether he's talking about free agency, strike actions, or the policies of different commissioners and owners, Koppett isnever afraid to say whose interests are being served.A major portion of each chapter is devoted to Koppett's lively narratives of the shape and significance of each season from 1892 through 1995. On each point, Koppett has the facts, the stories, and an opinionabout what works for the game and what doesn't. Author note: Leonard Koppett has been writing about baseball since the 1940s (his earliest memories include seeing Babe Ruth hit and John McGraw manage) for the New York City newspapers, the San Francisco Bay Area newspapers, and the Sporting News. He is the author of half a dozenbaseball books. Koppett is the only sportswriter named to the writers' wing of both the baseball and basketball Halls of Fame.

The inside story of the small group of soldier-scholars who changed the way the Pentagon does business and the American military fights wars, against fierce resistance from within their own ranks

The outspoken political advisor and commentator offers a survey of history's most memorable coups and failures. Dick Morris is one of the frankest and most incisive political observers in America today. A fiercely intelligent advisor to candidates at the highest levels of government, Morris is a popular columnist and a political analyst for the Fox News Channel, bringing his brilliant strategic mind and insider's political savvy to a weekly audience of millions. Now, in Power Plays, Morris reaches into history to create this fresh and fascinating survey of the most dramatic political moves ever made, from the wildly effective to the disastrous. The result is a strategy playbook that holds lessons equally valuable to the planning of a political campaign, a business venture -- or even the War on Terror. Drawing on American and international examples, Morris identifies five different types of power play, and focuses on politicians whose careers have skyrocketed after implementing them successfully -- or foundered in the wake of misjudgment. Morris explores ideologues like Ronald Reagan and Winston Churchill, who stood on principle and waited for their moment to shine, and "triangulators" like George W. Bush, Bill Clinton, and François Mitterrand, who seized the opportunity to defang their opponents by stealing their pet issues and solving them. He looks at figures as diverse as Abraham Lincoln, Harry Truman, and Richard Nixon -- who rose to power by dividing and conquering their enemies -- and at reformers like Britain's Tony Blair and Japan's Junichiro Koizumi, who ascended by purging their parties of corruption. And he shines a light on how Franklin Roosevelt, John F. Kennedy, and Lyndon Johnson used technology and new media to electrify their political careers. In a chapter inspired by the aftermath of September 11, 2001, Morris also reviews the efforts of FDR and Churchill to mobilize their nations in the face of Nazi Germany -- and compares their performance to that of George W. Bush in mounting America's ongoing campaign against terrorism. Morris also devotes attention to unsuccessful power plays, from Woodrow Wilson's failed attempt to launch the League of Nations to the disavowal of environmental issues that, he argues, cost Al Gore the presidency in 2000. His analysis is surprising, often irreverent, but always enlightening. And the conclusion he draws -- that candidates who best serve the people also serve themselves -- is a breath of fresh air in the often bloodthirsty arena that is politics. - Jacket flap.

Never Leave Well Enough Alone, first published in 1951, is the classic introduction to modern industrial design by the 'father' of the movement - Raymond Loewy. Loewy (1893-1986) was responsible for transforming thousands of everyday objects into streamlined masterpieces, many of which are still popular and in-use in daily life today. Examples include corporate logos; packaging for Lucky Strike cigarettes and Pepsodent toothpaste; Studebaker and Greyhound automotive and bus design; buildings and household furnishings; and appliances such as toasters and refrigerators. This new reprint edition is formatted to Loewy's original design of 6 inches by 7 inches - his first foray into book design; and is illustrated throughout with drawings and photographic examples of his work.

Rockefeller, Morgan, Vanderbilt, Carnegie, Harriman, Gould, Frick...this is the story of the giant american capitalists who seized economic power after the Civil War and altered the shape of american life forever. Index.

"In public discourse in the United States, small businesses are lauded as drivers of the economy and keys to economic growth, while "big business" is often vilified. Even in the face of evidence that larger firms are proven to be more likely to stimulate economic growth, American public policy favors small businesses through measures such as lowering taxes or regulatory requirements for firms under a certain number of employees. The authors trace the anti-big business sentiment back to its roots in the early founding of our nation. While the Jeffersonian ideal of every citizen being self-employed made sense for a pre-industrial agrarian society, changes in technology have led to significant economies of scale for big businesses. Now, we see that countries with more self-employed workers are also more likely to be in poverty (think of emerging economies where everyone is an entrepreneur, and compare it to the compensation and benefits packages available to employees of large firms in more advanced economies). Rather than simply taking the opposite view that "bigger is better," the authors argue that a modern capitalist society has room for businesses of all sizes and that we should not be privileging one type of business over another due to size alone, especially when our perception of who creates jobs and grows the economy does not track with reality"--

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and the industry is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. But of all the industries wracked by change in the digital age, few have been turned on their heads as dramatically as this one. Mad Men are turning into Math Men (and women--though too few), an instinctual art is transforming into a science, and we are a long way from the days of Don Draper. Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, meeting the old guard as well as new powers and power brokers, investigating their perspectives. It's essential reading, not simply because of what it reveals about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing--revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players.