Nothing "goes viral.” If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history—of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators -- the audience of your audience. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable. Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century—people's attention. From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular.

The author has built an innovative system for predicting baseball performance, predicted the 2008 election within a hair's breadth, and has become a national sensation as a blogger. Drawing on his own groundbreaking work, he examines the world of prediction

Here is the hidden history of the CIA: why eleven presidents and three generations of CIA officers have been unable to understand the world; why nearly every CIA director has left the agency in worse shape than he found it; and how these failures have profoundly jeopardized our national security. For sixty years, the CIA has managed to maintain a formidable reputation in spite of its terrible record, burying its blunders in top-secret archives. Its mission was to know the world--when it did not succeed, it set out to change the world instead. Now Pulitzer Prize-winning journalist Weiner offers the first definitive history of the CIA, based on more than 50,000 documents, primarily from the archives of the CIA itself, and hundreds of interviews with CIA veterans, including ten Directors of Central Intelligence.--From publisher description.

Stan Lee is the most legendary name in the history of comic books. The leading creative force behind the rise of Marvel Comics, he brought to life some of the world's best-known heroes and most infamous villains. His stories, featuring super-heroes who struggled against personal hang-ups and bad guys who possessed previously unseen psychological complexity, added wit and subtlety to a field previously locked into flat portrayals of good vs evil. Lee put the human in the super-human. In the process, he created a new mythology for the 20th century. In this full-colour graphic memoir illustrated by celebrated artist Colleen Doran, Stan Lee tells the story of his life with the same inimitable wit, energy and offbeat spirit that he brought to the world of comics.

New in the bestselling immoral series - a brilliant distillation of the strategies from war to help you gain mastery in the modern world. In the third book of this ruthless and unique series, Robert Greene applies the ancient wisdom of war to strategies for life. Spanning world civilisations, synthesising dozens of political, philosophical and religious texts and thousands of years of violent conflict, War is a comprehensive guide to the subtle social game of everyday life informed by the most ingenious and effective military principles in the history of war. Abundantly illustrated with examples from history, including the folly and genius of everyone from Napoleon to Margaret Thatcher, Shaka Zulu to Lord Nelson, Hannibal to Ulysses S. Grant, each of the thirty-three chapters outlines a strategy that will help you in life's wars. Learn the offensive strategies that require you to maintain the initiative and negotiate from a position of strength, or the defensive strategies designed to help you respond to dangerous situations and avoid un-winnable wars. The great warriors of battlefields and drawing rooms alike demonstrate that prudence, agility, balance and calm and a keen understanding that rational, resourceful and intuitive always defeat the panicked, the uncreative and the stupid. An indispensable book, War provides all the psychological ammunition you need to overcome patterns of failure and forever gain the upper hand. Click here for the author's website.

"Poker champion turned business consultant Annie Duke teaches you how to get comfortable with uncertainty and make better decisions as a result. In Super Bowl XLIX, Seahawks coach Pete Carroll made one of the most controversial calls in football history: With 26 seconds remaining, and trailing by four at the Patriots' one-yard line, he called for a pass instead of a hand off to his star running back. The pass was intercepted and the Seahawks lost. Critics called it the dumbest play in history. But was the call really that bad? Or did Carroll actually make a great move that was ruined by bad luck? Even the best decision doesn't yield the best outcome every time. There's always an element of luck that you can't control, and there is always information that is hidden from view. So the key to long-term success (and avoiding worrying yourself to death) is to think in bets: How sure am I? What are the possible ways things could turn out? What decision has the highest odds of success? Did I land in the unlucky 10% on the strategy that works 90% of the time? Or is my success attributable to dumb luck rather than great decision making? Annie Duke, a former World Series of Poker champion turned business consultant, draws on examples from business, sports, politics, and (of course) poker to share tools anyone can use to embrace uncertainty and make better decisions. For most people, it's difficult to say "I'm not sure" in a world that values and, even, rewards the appearance of certainty. But professional poker players are comfortable with the fact that great decisions don't always lead to great outcomes and bad decisions don't always lead to bad outcomes. By shifting your thinking from a need for certainty to a goal of accurately assessing what you know and what you don't, you'll be less vulnerable to reactive emotions, knee-jerk biases, and destructive habits in your decision making. You'll become more confident, calm, compassionate and successful in the long run"--

Ground Zerois a number one New York Timesbestseller The plot starts at a heart-pounding pace and never relents... A contemporary history lesson with the uplifting message that humanity's survival depends on us working for, not against, one another. A must-have.-- School Library Journal In time for the twentieth anniversary of 9/11, master storyteller Alan Gratz (Refugee) delivers a pulse-pounding and unforgettable take on history and hope, revenge and fear - and the stunning links between the past and present. September 11, 2001, New York City: Brandon is visiting his dad at work, on the 107th floor of the World Trade Center. Out of nowhere, an airplane slams into the tower, creating a fiery nightmare of terror and confusion. And Brandon is in the middle of it all. Can he survive - and escape? September 11, 2020, Afghanistan: Reshmina has grown up in the shadow of war, but she dreams of peace and progress. When a battle erupts in her village, Reshmina stumbles upon a wounded American soldier named Taz. Should she help Taz - and put herself and her family in mortal danger? Two kids. One devastating day. Nothing will ever be the same. Suitable for classroom reading With two action-packed perspectives, Gratz powerfully explores the ways in which the past shapes the present Don't miss Refugee, Grenadeand Alliesby Alan Gratz. REVIEWS With his signature accessibility and insight, Gratz tackles events on both U.S. soil and abroad in Ground Zero..... Ground Zerowill appeal to middle-grade readers, who were born after the events of 9/11, and to those adults who lived through it and will never forget. -- Booklist Gratz moves back and forth between the two narratives in short, nail-biting chapters that create a vivid picture of each setting and make readers feel invested in each character's relationships and choices, and in the high-stakes global forces that affect the intimate details of their lives. --Horn Book Gratz's deeply moving writing paints vivid images of the loss and fear of those who lived through the trauma of 9/11. -- Kirkus This tautly paced novel explores the events of that tragedy and the subsequent American response through two parallel story lines.-- Publishers Weekly

NEW YORK TIMES BESTSELLER • From a Pulitzer Prize–winning journalist comes “the best Jordan book so far” ( The Washington Post ), the story of Michael Jordan’s legendary years with the Chicago Bulls, capped by the 1998 NBA Finals and the team’s second three-peat. From The Breaks of the Game to Summer of ’49, David Halberstam has brought the perspective of a great historian, the insider knowledge of a dogged sportswriter, and the love of a fan to bear on some of the most mythic players and teams in the annals of American sports. With Michael Jordan and the Chicago Bulls he has given himself the greatest challenge and produced his greatest triumph. In Playing for Keeps, Halberstam takes the first full measure of Michael Jordan’s epic career, one of the great American stories of our time. A narrative of astonishing power and human drama, brimming with revealing anecdotes and penetrating insights, the book chronicles the forces in Jordan’s life that have shaped him in to history’s greatest basketball player and the larger forces that have converged to make him the most famous living human being in the world.

In a shabby house, on a shabby street, in the new capital of Madrid, Luzia Cotado uses scraps of magic to get through her days of endless toil as a scullion. But when her scheming mistress discovers the lump of a servant cowering in the kitchen is actually hiding a talent for little miracles, she demands Luzia use those gifts to better the family's social position. What begins as simple amusement for the bored nobility takes a perilous turn when Luzia garners the notice of Antonio Pérez, the disgraced secretary to Spain's king. Still reeling from the defeat of his armada, the king is desperate for any advantage in the war against England's heretic queen--and Pérez will stop at nothing to regain the king's favor. Determined to seize this one chance to better her fortunes, Luzia plunges into a world of seers and alchemists, holy men and hucksters, where the lines between magic, science, and fraud are never certain. But as her notoriety grows, so does the danger that her Jewish blood will doom her to the Inquisition's wrath. She will have to use every bit of her wit and will to survive--even if that means enlisting the help of Guillén Santangel, an embittered immortal familiar whose own secrets could prove deadly for them both.

This is a story about madness. It all starts when journalist Jon Ronson is contacted by a leading neurologist. She and several colleagues have recently received a cryptically puzzling book in the mail, and Jon is challenged to solve the mystery behind it. As he searches for the answer, Jon soon finds himself, unexpectedly, on an utterly compelling and often unbelievable adventure into the world of madness. Jon meets a Broadmoor inmate who swears he faked a mental disorder to get a lighter sentence but is now stuck there, with nobody believing he's sane. He meets some of the people who catalogue mental illness, and those who vehemently oppose them. The Psychopath Test is a deeply honest book unearthing dangerous truths and asking serious questions about how we define normality in a world where we are increasingly judged by our maddest edges.

"The world's leading alien hunter" -- New York Times Magazine From acclaimed Harvard astrophysicist and bestselling author of Extraterrestrial comes a mind-expanding new book explaining why becoming an interstellar species is imperative for humanity's survival and detailing a game plan for how we can settle among the stars. In the New York Times bestseller Extraterrestrial, Avi Loeb, the longest serving Chair of Harvard's Astronomy Department, presented a theory that shook the scientific community: our solar system, Loeb claimed, had likely been visited by a piece of advanced alien technology from a distant star. This provocative and persuasive argument opened millions of minds internationally to the vast possibilities of our universe and the existence of intelligent life beyond Earth. But a crucial question remained: now that we are aware of the existence of extraterrestrial life, what do we do next? How do we prepare ourselves for interaction with interstellar extraterrestrial civilization? How can our species become interstellar? Now Loeb tackles these questions in a revelatory, powerful call to arms that reimagines the idea of contact with extraterrestrial civilizations. Dismantling our science-fiction fueled visions of a human and alien life encounter, Interstellar provides a realistic and practical blueprint for how such an interaction might actually occur, resetting our cultural understanding and expectation of what it means to identify an extraterrestrial object. From awe-inspiring searches for extraterrestrial technology, to the heated debate of the existence of Unidentified Aerial Phenomena, Loeb provides a thrilling, front-row view of the monumental progress in science and technology currently preparing us for contact. He also lays out the profound implications of becoming--or not becoming--interstellar; in an urgent, eloquent appeal for more proactive engagement with the world beyond ours, he powerfully contends why we must seek out other life forms, and in the process, choose who and what we are within the universe. Combining cutting edge science, physics, and philosophy, Interstellar revolutionizes the approach to our search for extraterrestrial life and our preparation for its discovery. In this eye-opening, necessary look at our future, Avi Loeb artfully and expertly raises some of the most important questions facing us as humans, and proves, once again, that scientific curiosity is the key to our survival.

Martin Gilbert's presents A "magisterial" ( New York Times ) single-volume history of the Second World War. It began with the German invasion of Poland on September 1, 1939. By the time it came to an end on V-J Day-August 14, 1945 -it had involved every major power and become global in its reach. In the final accounting, it would turn out to be, in both human terms and material resources, the costliest war in history, taking the lives of thirty million people. In one brilliant volume, eminent historian Martin Gilbert offers the complete history of WWII. With unparalleled scholarship and breadth of vision, Gilbert, the official biographer of Winston Churchill as well as one of the leading experts on the Holocaust, weaves together political, military, diplomatic, and civilian elements to provide a global perspective on the war, in a work that is both a treasure trove of information and a gripping, dramatic narrative. "In his transmission of the horror of the war, Martin Gilbert has achieved something no other historian but he could. There is indeed a relentless force about chronology when it is used as a tool by an historian of the stature of Martin Gilbert." - The Sunday Telegraph "Gilbert's flowing narrative is spiced with anecdotal details culled from diaries, memoirs, and official documents. He is especially skillful at interweaving summaries of military strategy with vignettes of civilian suffering." - Newsweek

An analysis of the disparity between faith and logic in today's world tours humanity's willingness to challenge religious-based belief systems throughout history, citing the biological origins of spirituality while warning readers that tolerance for fundamentalism must occur with an awareness of the modern world's capacity for violence.

"Fire, water, air, earth--our most trusted food expert recounts the story of his culinary education In Cooked, Michael Pollan explores the previously uncharted territory of his own kitchen. Here, he discovers the enduring power of the four classical elements--fire, water, air, and earth--to transform the stuff of nature into delicious things to eat and drink. Apprenticing himself to a succession of culinary masters, Pollan learns how to grill with fire, cook with liquid, bake bread, and ferment everything from cheese to beer. In the course of his journey, he discovers that the cook occupies a special place in the world, standing squarely between nature and culture. Both realms are transformed by cooking, and so, in the process, is the cook. Each section of Cooked tracks Pollan's effort to master a single classic recipe using one of the four elements. A North Carolina barbecue pit master tutors him in the primal magic of fire; a Chez Panisse-trained cook schools him in the art of braising; a celebrated baker teaches him how air transforms grain and water into a fragrant loaf of bread; and finally, several mad-genius "fermentos" (a tribe that includes brewers, cheese makers, and all kinds of picklers) reveal how fungi and bacteria can perform the most amazing alchemies of all. The reader learns alongside Pollan, but the lessons move beyond the practical to become an investigation of how cooking involves us in a web of social and ecological relationships: with plants and animals, the soil, farmers, our history and culture, and, of course, the people our cooking nourishes and delights. Cooking, above all, connects us. The effects of not cooking are similarly far reaching. Relying upon corporations to process our food means we consume huge quantities of fat, sugar, and salt; disrupt an essential link to the natural world; and weaken our relationships with family and friends. In fact, Cooked argues, taking back control of cooking may be the single most important step anyone can take to help make the American food system healthier and more sustainable. Reclaiming cooking as an act of enjoyment and self-reliance, learning to perform the magic of these everyday transformations, opens the door to a more nourishing life."--

This bestselling account of the most important season in baseball history, 1947, tells the dramatic story of how Jackie Robinson broke the color barrier and changed baseball forever. April 15, 1947, marked the most important opening day in baseball history. When Jackie Robinson stepped onto the diamond that afternoon at Ebbets Field, he became the first black man to break into major-league baseball in the twentieth century. World War II had just ended. Democracy had triumphed. Now Americans were beginning to press for justice on the home front—and Robinson had a chance to lead the way. In Opening Day , Jonathan Eig tells the true story behind the national pastime’s most sacred myth. He offers new insights into events of sixty years ago and punctures some familiar legends. Was it true that the St. Louis Cardinals plotted to boycott their first home game against the Brooklyn Dodgers? Was Pee Wee Reese really Robinson’s closest ally on the team? Was Dixie Walker his greatest foe? How did Robinson handle the extraordinary stress of being the only black man in baseball and still manage to perform so well on the field? Opening Day is also the story of a team of underdogs that came together against tremendous odds to capture the pennant. Facing the powerful New York Yankees, Robinson and the Dodgers battled to the seventh game in one of the most thrilling World Series competitions of all time. Drawing on interviews with surviving players, sportswriters, and eyewitnesses, as well as newly discovered material from archives around the country, Jonathan Eig presents a fresh portrait of a ferocious competitor who embodied integration’s promise and helped launch the modern civil-rights era. Full of new details and thrilling action, Opening Day brings to life baseball’s ultimate story.

This “informative…highly readable” ( The Wall Street Journal ) New York Times bestselling book from the author of the bestseller Accidental Presidents explores what happens after the most powerful job in the world: President of the United States. Former presidents have an unusual place in American life. King George III believed that George Washington’s departure after two terms made him “the greatest character of the age.” But Alexander Hamilton worried former presidents might “[wander] among the people like ghosts.” They were both right. Life After Power tells the stories of seven former presidents, from the Founding to today. Each changed history. Each offered lessons about how to decide what to do in the next chapter of life. This book follows the exceptional lives of past presidents including: -Thomas Jefferson whose time after the White House saw him shaping public debates and founding the University of Virginia, an accomplishment he included on his tombstone, unlike his presidency. -John Quincy Adams who served in Congress and became a leading abolitionist, passing the torch to Abraham Lincoln. -Grover Cleveland who was the only president in American history to serve a nonconsecutive term. -William Howard Taft who became Chief Justice of the Supreme Court. -Herbert Hoover who shaped the modern conservative movement, led relief efforts after World War II, reorganized the executive branch, and reconciled John F. Kennedy and Richard Nixon. -Jimmy Carter who had the longest post-presidency in American history, advancing humanitarian causes, human rights, and peace. -George W. Bush who made a clean break from politics, bringing back George Washington’s precedent, and reminding the public that the institution of presidency is bigger than any person. Jared Cohen explores the untold stories in the final chapters of these presidents’ lives, offering a “unique and fascinating look at how seven individuals made the transition from the most powerful position in the world to consequential and fulfilling lives post-presidency” (Condoleezza Rice, 66th Secretary of State). He tells how they handled very human problems of ego, finances, and questions about their legacy and mortality. He shows how these men made history after they left the White House.

"In this gripping sequel to his bestselling 1177 B.C., Eric Cline tells the story of what happened after the Bronze Age collapsed-why some civilizations endured, why some gave way to new ones, and why some disappeared foreverAt the end of the acclaimed history 1177 B.C., many of the Late Bronze Age civilizations of the Aegean and Eastern Mediterranean lay in ruins, undone by invasion, revolt, natural disasters, famine, and the demise of international trade. An interconnected world that had boasted major empires and societies, relative peace, robust commerce, and monumental architecture was lost and the so-called First Dark Age had begun. Now, in After 1177 B.C., Eric Cline tells the compelling story of what happened next, over four centuries, across the Aegean and Eastern Mediterranean world. It is a story of resilience, transformation, and success, as well as failures, in an age of chaos and reconfiguration.After 1177 B.C. tells how the collapse of powerful Late Bronze Age civilizations created new circumstances to which people and societies had to adapt. Those that failed to adjust disappeared from the world stage, while others transformed themselves, resulting in a new world order that included Phoenicians, Philistines, Israelites, Neo-Hittites, Neo-Assyrians, and Neo-Babylonians. Taking the story up to the resurgence of Greece marked by the first Olympic Games in 776 B.C., the book also describes how world-changing innovations such as the use of iron and the alphabet emerged amid the chaos. Filled with lessons for today about why some societies survive massive shocks while others do not, After 1177 B.C. reveals why this period, far from being the First Dark Age, was a new age with new inventions and new opportunities"--

NEW YORK TIMES BESTSELLER • The fast-paced inside story of America’s plunge into a volatile rivalry with the other two great nuclear powers—Xi Jinping’s China and Vladimir Putin’s Russia—from the Pulitzer Prize–winning journalist and bestselling author of The Perfect Weapon “[A] cogent, revealing account of how a generation of American officials have grappled with dangerous developments in the post-Cold War era . . . vividly captures Washington.”—The New York Times (Editors’ Choice) ONE OF NPR’S BEST BOOKS OF THE YEAR For years, the United States was confident that the newly democratic Russia and increasingly wealthy China could be lured into a Western-led order that promised prosperity and relative peace—so long as they agreed to Washington’s terms. By the time America emerged from the age of terrorism, it was clear that this had been a fantasy. Now the three powers are engaged in a high-stakes struggle for military, economic, political, and technological supremacy, with nations around the world pressured to take sides. Yet all three are discovering that they are maneuvering for influence in a far more turbulent world than they imagined. Based on a remarkable array of interviews with top officials from five presidential administrations, U.S. intelligence agencies, foreign governments, and tech companies, Sanger unfolds a riveting narrative spun around the era’s critical questions: Will the mistakes Putin made in his invasion of Ukraine prove his undoing and will he reach for his nuclear arsenal—or will the West’s famously short attention span signal Kyiv’s doom? Will Xi invade Taiwan? Will both men deepen their partnership to undercut America’s dominance? And can a politically dysfunctional America still lead the world? Taking readers from the battlefields of Ukraine—where Russia uses bullets from North Korea and drones from Iran—to the Taiwan headquarters where the world’s most advanced computer chips are produced and on to tense debates in the White House Situation Room, New Cold Wars is a remarkable first-draft history chronicling America’s return to superpower conflict, the choices that lie ahead, and what is at stake for the United States and the world.

From the glittering ballrooms of Manhattan to the fires of World War I, #1 New York Times bestselling author Danielle Steel takes us on an unforgettable journey in this spellbinding tale of war, loss, history, and one woman’s unbreakable spirit. . . . Nineteen-year-old Annabelle Worthington was born into a life of privilege, raised amid the glamour of New York society, with glorious homes on Fifth Avenue and in Newport, Rhode Island. But everything changed on a cold April day in 1912, when the sinking of the Titanic shattered her family and her privileged world forever. Finding strength within her grief, Annabelle pours herself into volunteer work, nursing the poor, igniting a passion for medicine that would shape the course of her life. But for Annabelle, first love, and a seemingly idyllic marriage, will soon bring more grief—this time caused by the secrets of the human heart. Betrayed, and pursued by a scandal she does not deserve, Annabelle flees New York for war-ravaged France, hoping to lose herself in a life of service. There, in the heart of the First World War, in a groundbreaking field hospital run by women, Annabelle finds her true calling, working as an ambulance medic on the front lines, studying medicine, saving lives. And when the war ends, Annabelle begins a new life in Paris—now a doctor, a mother, her past almost forgotten . . . until a fateful meeting opens her heart to the world she had left behind. Finding strength in the most unlikely of friendships, pulling together the broken fragments of her life, Annabelle will return to New York one more time—this time as a changed woman, a woman of substance, infused with life’s experience, building a future filled with hope . . . out of the rich soil of the past. Filled with breathtaking images and historical detail, Danielle Steel’s novel introduces one of her most unique and fascinating characters: Annabelle Worthington, a remarkable woman, a good woman, a true survivor who triumphs against overwhelming odds. For Annabelle’s story is more than compelling fiction, it is a powerful celebration of life, dignity, and courage—and a testament to the human will to survive.

In 1967, when Jerry Kramer was a thirty-one-year-old Green Bay Packers offensive lineman, in his tenth year with the team, he decided to keep a diary of the season. "Perhaps, by setting down my daily thoughts and observations," he wrote, "I'll be able to understand precisely what it is that draws me back to professional football." Working with the renowned journalist Dick Schaap, Kramer recorded his day-to-day experiences as a player with perception, honesty, humor, and startling sensitivity. Little did Kramer know that the 1967 season would be one of the most remarkable in the history of pro football, culminating with the legendary championship game against Dallas now known as the "Ice Bowl," in which Kramer would play a central role. Nor could he have anticipated that his diary would evolve into a book titled "Instant Replay," first published in 1968, that would become a multimillion-copy bestseller and be celebrated by reviewers everywhere, including the "Washington Post"'s Jonathan Yardley, who calls it "to this day, the best inside account of pro football, indeed the best book ever written about that sport and that league." This groundbreaking look inside the world of professional football is one of the first books ever to take readers into the locker room and reveal the inner workings of a professional sports franchise. From training camp, through the historic Ice Bowl, then into the locker room of Super Bowl II, Kramer provides a captivating player's perspective on pro football when the game was all blood, grit, and tears. He also offers a rare and insightful view of the team's storied leader, Coach Vince Lombardi. Bringing the book back into print for the first time inmore than a decade, this new edition of "Instant Replay "retains the classic look of the original and includes a foreword by Jonathan Yardley and additional rarely seen photos from the celebrated "Lombardi era." As vivid and engaging as it was when it was first published, "Instant Replay" is an irreplaceable reminder of the glory days of pro football.