Here, in colorful interviews, dozens of CEOs and other top executives from major companies attest to the importance of memory in business. With Harry Lorayne's foolproof, easy-to-learn program, readers can learn the same skills that made these executives so successful--and turn memory into their winning edge.

Book by Horowitz, David

The man who called the shots for some of the greatest heroes in the history of basketball reveals the innovative business secrets that catapulted him to the top of his game. Basketball Digest called superagent David Falk one of basketball’s most influential people, second only to NBA commissioner David Stern. Falk has represented more NBA first-round draft selections, lottery picks, Rookies-of-the-Year, and All-Stars than anyone else in the business. Now, he shares the fascinating insider details of how he negotiated lucrative contracts for superstars like Michael Jordan and Alonzo Mourning (changing the NBA’s entire salary structure in the process), learned from his mistakes, and branded and marketed some of the greatest basketball players in history as the fledgling team sport grew into a multibilliondollar business.

A quarter of a million dollars. It's the going tab for four years at most top-tier colleges. Why does it cost so much and is it worth it? In this provocative investigation, the renowned sociologist Andrew Hacker and New York Times writer Claudia Dreifus make an incisive case that the American way of higher education—now a $420 billion-per-year business—has lost sight of its primary mission: the education of our young people. They probe the true performance of the Ivy League, the baleful influence of tenure, an unhealthy reliance on part-time teachers, and supersized bureaucracies which now have lives of their own. Hacker and Dreifus take readers from Princeton and Harvard to Evergreen State, revealing those institutions that need to adjust their priorities and others that are getting it right, proving that learning can be achieved—and at a much more reasonable price. Higher Education? is a wake-up call and a call to arms.

From Jeff Pearlman--the New York Times best-selling author of Three Ring Circus--comes the rollicking, outrageous story of the USFL, full of larger-than-life characters and you-can't-make-this-up stories featuring some of the biggest celebrities and buffoons in the game. The United States Football League--known fondly to millions of sports fans as the USFL--did not merely challenge the NFL, but cause its owners and executives to collectively shudder. In its three seasons from 1983-85, it secured multiple television deals, drew millions of fans and launched the careers of legends such as Steve Young, Jim Kelly, Herschel Walker, and Reggie White. But then it died beneath the weight of a particularly egotistical and bombastic team owner--a New York businessman named Donald J. Trump. In Football for a Buck, Jeff Pearlman draws on more than four hundred interviews to unearth all the salty, untold stories of one of the craziest sports entities to have ever captivated America. From 1980s drug excess to airplane brawls and player-coach punch outs, to backroom business deals and some of the most enthralling and revolutionary football ever seen, Pearlman transports readers back in time to this crazy, boozy, audacious, unforgettable era of the game. He shows how fortunes were made and lost on the backs of professional athletes and how, forty years ago, Trump was already a scoundrel and a spoiler. For fans of Terry Pluto's Loose Balls or Jim Bouton's Ball Four and of course Pearlman's own stranger-than-fiction narratives, Football for a Buck is sports as high entertainment--and a cautionary tale of the dangers of ego and excess.

Why do England lose? Why does Scotland suck? Why doesn't America dominate the sport internationally...and why do the Germans play with such an efficient but robotic style? These are questions every soccer aficionado has asked. Soccer nomics answers them. Using insights and analogies from economics, statistics, psychology, and business to cast a new and entertaining light on how the game works, Soccer nomics reveals the often surprisingly counterintuitive truths about soccer. An essential guide for the 2010 World Cup, Soccer nomics is a new way of looking at the world's most popular game.

From one of the most provocative entrepreneurs of our time, Marc Ecko reveals his formula for building an authentic brand or business in a compelling how-to guide that’s perfect to “educate the next generation of dreamers” ( Kirkus Reviews ). As instructive as it is innovative, Unlabel empowers you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This visual blueprint teaches you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Ecko shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents’ garage to the bold creator of two hugely successful branded platforms—Ecko Unltd. and Complex Media. As Ecko explains, it’s not enough to simply merge your inner artist with business savvy, you must understand the anatomy of a brand, starting with its authentic spine. With Unlabel , you will discover your own voice by overcoming fear, take action and deliver on your promises, understand why failure is essential, learn how your product or service makes people feel, and recognize if your nostalgia for the past is hampering your ability to envision your future. Unlabel provides a bold and honest approach to building an authentic personal brand, and a roadmap for growing a bootstrap start-up into a sustainable business.

The former dean of the Yale School of Management and Undersecretary of Commerce in the Clinton administration chronicles the 1971 August meeting at Camp David, where President Nixon unilaterally ended the last vestiges of the gold standard--breaking the link between gold and the dollar--transforming the entire global monetary system. Over the course of three days--from August 13 to 15, 1971--at a secret meeting at Camp David, President Richard Nixon and his brain trust changed the course of history. Before that weekend, all national currencies were valued to the U.S. dollar, which was convertible to gold at a fixed rate. That system, established by the Bretton Woods Agreement at the end of World War II, was the foundation of the international monetary system that helped fuel the greatest expansion of middle-class prosperity the world has ever seen. In making his decision, Nixon shocked world leaders, bankers, investors, traders and everyone involved in global finance. Jeffrey E. Garten argues that many of the roots of America's dramatic retrenchment in world affairs began with that momentous event that was an admission that America could no longer afford to uphold the global monetary system. It opened the way for massive market instability and speculation that has plagued the world economy ever since, but at the same time it made possible the gigantic expansion of trade and investment across borders which created our modern era of once unimaginable progress. Based on extensive historical research and interviews with several participants at Camp David, and informed by Garten's own insights from positions in four presidential administrations and on Wall Street, Three Days at Camp David chronicles this critical turning point, analyzes its impact on the American economy and world markets, and explores its ramifications now and for the future.

Gene Simmons' autobiography, KISS and Make-Up, was a New York Times bestseller. Here is the long-anticipated follow-up in which Simmons explains the bad deals he made along the way, the reasoning behind everything he did, and the value of hard work, long hours, and dedication to the cause. He is brutally candid, smart, shocking, shameless, insightful, in-your-face, bizarre, crude, pragmatic, human, sympathetic, and wholesome, all at the same time! Kiss, Money and Girls is the perfect business book for our times.

All individuals who operate in the business sphere, whether as consumers, employers, employees, entrepreneurs, or financial traders to name a few constituents, share a common biological heritage and are defined by a universal human nature. As such, it is surprising that so few business scholars have incorporated biological and evolutionary-informed theories within their conceptual toolboxes. This edited book addresses this lacuna by culling chapters at the intersection of the evolutionary behavioral sciences and specific business contexts including in marketing, consumer behavior, advertising, innovation and creativity, intertemporal choice, negotiations, competition and cooperation in organizational settings, sex differences in workplace patterns, executive leadership, business ethics, store design, behavioral decision making, and electronic communication. To reword the famous aphorism of T. G. Dobzhansky, nothing in business makes sense except in the light of evolution.

Over the past few decades there has been a revolution in terms of who controls knowledge and information. This rapid change has imperilled the way we think. Without pausing to consider the cost, the world has rushed to embrace the products and services of four titanic corporations. We shop with Amazon; socialise on Facebook; turn to Apple for entertainment; and rely on Google for information. These firms sell their efficiency and purport to make the world a better place, but what they have done instead is to enable an intoxicating level of daily convenience. As these companies have expanded, marketing themselves as champions of individuality and pluralism, their algorithms have pressed us into conformity and laid waste to privacy. They have produced an unstable and narrow culture of misinformation, and put us on a path to a world without private contemplation, autonomous thought, or solitary introspection - a world without mind. In order to restore our inner lives, we must avoid being co-opted by these gigantic companies, and understand the ideas that underpin their success. Elegantly tracing the intellectual history of computer science - from the Descartes and the enlightenment to Alan Turing to Stuart Brand and the hippie origins of today's Silicon Valley - Foer exposes the dark underpinnings of our most idealistic dreams for technology. The corporate ambitions of Google, Facebook, Apple, and Amazon, he argues, are trampling longstanding liberal values, especially intellectual property and privacy. This is a nascent stage in the total automation and homogenization of social, political, and intellectual life. By reclaiming our private authority over how we intellectually engage with the world, we have the power to stem the tide. At stake is nothing less than who we are, and what we will become. There have been monopolists in the past but today's corporate giants have far more nefarious aims. They're monopolists who want access to every facet of our identities and influence over every corner of our decision-making. Until now few have grasped the sheer scale of the threat. Foer explains not just the looming existential crisis but the imperative of resistance.

"Will delight and inform anyone who enjoys rigorous thinking and the unexpected conclusions it delivers." -- Jamie Whyte, author of Crimes Against Logic "This ingenious gallop through the mind of Steven Landsburg enables you to think like an economist without incurring a Keynesian headache or a huge student loan. You may even end up 'smarter than Google.' But you will not readily put down this exhilarating adventure in ideas." -- George Gilder, author of Knowledge and Power and Life After Google Can you outsmart an economist? Steven Landsburg, acclaimed author and professor of economics, dares you to try. In this whip-smart, entertaining, and entirely unconventional economics primer, he brings together over one hundred puzzles and brain teasers that illustrate the subject's key concepts and pitfalls. From warm-up exercises to get your brain working, to logic and probability problems, to puzzles covering more complex topics like inferences, strategy, and irrationality, Can You Outsmart an Economist? will show you how to do just that by expanding the way you think about decision making and problem solving. Let the games begin "Entertaining as well as edifying. Read it, expand your mind, and have fun "-- N. Gregory Mankiw, Robert M. Beren Professor of Economics, Harvard University

The key to becoming a millionaire republican is to do the opposite of what the masses do. These counterintuitive rules show how to harness the current political, business, and social winds to create a unique plan for success.

A third edition of The Stages of Economic Growth brings this classic work up to date with current economic and political changes. In a new preface and appendix, Professor Rostow extends his analysis to include recent economic and political developments as well as the advances in theory concerning nonlinear and chaotic phenomena. For those coming to his work for the first time, the original text and the introductions and appendices from earlier editions are included. This volume will not only be of interest to those concerned with the theory of economic growth, but also to students of policy since the 1960s. In the text Professor Rostow gives an account of economic growth based on a dynamic theory of production and interpreted in terms of actual societies. Five basic stages of economic growth are distinguished with detailed discussions of each stage including illustrative examples. He also applies the concept of stages of growth to an examination of the problems of military aggression and the nuclear arms race. The final chapter includes a comparison of his non-communist manifesto with Marxist theory. Materials from the second edition include an appendix in which he responds to some of his critics.

Are people ever rational? Consider this: You auction off a one-dollar bill to the highest bidder, but you set the rules so that the second highest bidder also has to pay the amount of his last bid, even though he gets nothing. Would people ever enter such an auction? Not only do they, but according to Martin Shubik, the game's inventor, the average winning bid (for a dollar, remember) is $3.40. Many winners report that they bid so high only because their opponent "went completely crazy." This game lies at the intersection of three subjects of eternal fascination: human psychology, morality, and John von Neumann's game theory. Hungarian game-theorist Laszlo Mero introduces us to the basics of game theory, including such concepts as zero-sum games, Prisoner's Dilemma and the origins of altruism; shows how game theory is applicable to fields ranging from physics to politics; and explores the role of rational thinking in the context of many different kinds of thinking. This fascinating, urbane book will interest everyone who wonders what mathematics can tell us about the human condition.

Raising the Floor confronts America's biggest economic challenge--the fundamental restructuring of the economy and the emerging disruptive technology that threaten secure jobs and income. Andy Stern convincingly shows why it is time to consider a universal basic income as the nation's twenty-first-century solution to increasing inequality. In 2010, troubled by watching families chase the now-elusive American Dream, Andy Stern began a five-year journey to investigate how technology will impact jobs and the future of work. Stern, formerly the head of the nation's most influential and fastest-growing union, the Service Employees International Union, investigated these issues with a wide range of CEOs, futurists, economists, workers, entrepreneurs, and investment bankers who are shaping the future. The sobering assessment that emerged from his research across the political spectrum, from libertarians at the CATO Institute to the leaders of the progressive left, is that this time is different: there will be meager benefits that come with full-time work and fewer good jobs overall. Facing such a challenging moment, Stern's solution is fittingly bold: to establish a universal basic income by eliminating many current government programs and adding new resources. At once vivid, provocative, and pragmatic, Raising the Floor will spark a national conversation about creating the new American Dream.

Never Leave Well Enough Alone, first published in 1951, is the classic introduction to modern industrial design by the 'father' of the movement - Raymond Loewy. Loewy (1893-1986) was responsible for transforming thousands of everyday objects into streamlined masterpieces, many of which are still popular and in-use in daily life today. Examples include corporate logos; packaging for Lucky Strike cigarettes and Pepsodent toothpaste; Studebaker and Greyhound automotive and bus design; buildings and household furnishings; and appliances such as toasters and refrigerators. This new reprint edition is formatted to Loewy's original design of 6 inches by 7 inches - his first foray into book design; and is illustrated throughout with drawings and photographic examples of his work.

This is the story of a 30 year, one-man war. The author confesses his bias - in favor of labor, in friendship with Lewis, but he manages to present Lewis convincingly, with his complicated personality, his inconsistencies, his dynamic power, his ruthless use of any means to his end. He traces the steps by which he reached the peak from the pits of Illinois mines. He tells how he created C.I.O. in protest over the limitations of A.F. of L.; of how he secured his own U.M.W. even at the cost of dictatorship. He goes behind the scenes for his breaks with Green, with Murray, with Roosevelt. But the end-all is gains for his miners - in pay, in safety, in security. Brilliant analysis, an unflaggingly interesting chapter in American labor, it provides an interesting insight into a fascinating part of American history. It's a reminder of what unions did achieve and it is a contrast to the comparative powerless of unions these days.

The competition for limited health care resources is intensifying. We urgently need an acceptable method for deciding how they should be allocated. But the goods that health care produces are of very different kinds. Health care can extend the lives of children and of older people. It can make it possible for a person to walk, when without health care that person would be permanently bedridden; and it can reduce the pain and distress of people who are terminally ill. How can we possibly decide which of these - and many more - diverse achievements of health care are more deserving than others? We need a common unit by which we might be able to measure these very different goods. The Quality-Adjusted Life Year, or QALY, is the most developed proposal for such a unit of measure. In this book a distinguished team of ethicists and economists defend the core of the QALY proposal: that health care resources should be used so as to produce more years of life, of the highest possible quality. This leads to a discussion of such fundamental questions as whether all lives are of equal value, whether health care should be allocated on the basis of need and whether the QALY approach incorporates an adequate account of fairness or justice. The result is the most thorough account yet of the ethical issues raised by the use of the QALY as a basis for allocating health care resources.

This book, the author explains, "is concerned with action rather than understanding, with decisions rather than analysis." It deals with the strategies needed to transform rapid changes into opportunities, to turn the threat of change into productive and profitable action that contributes positively to our society, the economy, and the individual.