7908 results for "Science"

Rethinking Thin The New Science of Weight Loss--and the Myths and Realities of Dieting

Gina Kolata
A New York Times Book Review Editors' Choice In this eye-opening report, New York Times science writer Gina Kolata shows that our society's obsession with dieting is less about keeping trim and staying healthy than about money, power, trends, and impossible ideals. Kolata's account of four determined dieters in a study comparing the Atkins diet to a low-calorie one becomes a broad tale of science and society, of social mores and social sanctions, and of the place of diets in American society. Brimming with anecdote, scientific data, and common sense, Rethinking Thin offers a challenge to the conventional wisdom about diets and weight loss.
Picador 2008-04-29 272 pages

The victory lab: the secret science of winning campaigns

Issenberg, Sasha
The book Politico calls “ Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign—now updated with a new postscript. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab , journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.
Broadway 2013-09-17 385 pages

The Sweet Science

A. J. Liebling
A.J. Liebling's classic "New Yorker" pieces on the "sweet science of bruising" bring vividly to life the boxing world as it once was. It depicts the great events of boxing's American heyday: Sugar Ray Robinson's dramatic comeback, Rocky Marciano's rise to prominence, Joe Louis's unfortunate decline. Liebling never fails to find the human story behind the fight, and he evokes the atmosphere in the arena as distinctly as he does the goings-on in the ring--a combination that prompted "Sports Illustrated "to name "The Sweet Science" the best American sports book of all time.
Penguin Publishing Group 1981 306 pages

Principles of neural science

Eric R. Kandel,James H. Schwartz
Now in resplendent color, the new edition continues to define the latest in the scientific understanding of the brain, the nervous system, and human behavior. Each chapter is thoroughly revised and includes the impact of molecular biology in the mechanisms underlying developmental processes and in the pathogenesis of disease. Important features to this edition include a new chapter - Genes and Behavior; a complete updating of development of the nervous system; the genetic basis of neurological and psychiatric disease; cognitive neuroscience of perception, planning, action, motivation and memory; ion channel mechanisms; and much more.
E. Arnold 1983 749 pages

Love at Goon Park Harry Harlow and the Science of Affection

Deborah Blum
In the early twentieth century, affection between parents and their children was discouraged—psychologists thought it would create needy kids, and doctors thought it would spread infectious disease. It took a revolution in psychology to overturn these beliefs and prove that touch ensures emotional and intellectual health. In Love at Goon Park, Pulitzer Prize winner Deborah Blum charts this profound cultural shift by tracing the story of Harry Harlow—the man who studied neglect and its life-altering consequences on primates in his lab. The biography of both a man and an idea, Love at Goon Park ultimately invites us to examine ourselves and the way we love.
Basic Books 2011-07-05 368 pages

The Science of Living

Alfred Adler
DR. ALFRED ADLER'S work in psychology, while it is scientific and general in method, is essentially the study of the separate personalities we are, and is therefore called Individual Psychology. Concrete, particular, unique human beings are the subjects of this psychology, and it can only be truly learned from the men, women and children we meet.The supreme importance of this contribution to modern psychology is due to the manner in which it reveals how all the activities of the soul are drawn together into the service of the individual, how all his faculties and strivings are related to one end. We are enabled by this to enter into the ideals, the difficulties, the efforts and discouragements of our fellow-men, in such a way that we may obtain a whole and living picture of each as a personality. In this coordinating idea, something like finality is achieved, though we must understand it as finality of foundation. There has never before been a method so rigorous and yet adaptable for following the fluctuations of that most fluid, variable and elusive of all realities, the individual human soul.
CreateSpace Independent Publishing Platform 2016-06-20 180 pages

A project to find the fundamental theory of physics

Wolfram, Stephen
'In many ways it s the ultimate question in natural science: How does our universe work? Is there a fundamental theory? An incredible amount has been figured out about physics over the past few hundred years. But even with everything that s been done and it's very impressive - we still, after all this time, don t have a truly fundamental theory of physics.' The Wolfram Physics Project is a bold effort to find the fundamental theory of physics. It combines new ideas with the latest research in physics, mathematics and computation in the push to achieve this ultimate goal of science. Written with Stephen Wolfram's characteristic expository flair, this book provides a unique opportunity to learn about a historic initiative in science right as it is happening. A Project to Find the Fundamental Theory of Physics includes: The announcement of the project; A technical introduction; A history section that outlines the backstory which led Wolfram to this point; Background information from computational essays published by the author in 2015 and 2017; Foundational information, including historical notes and an excerpt from Wolfram's; 2002 New York Times Best Seller A New Kind of Science; Hundreds of beautiful full-colour visualisations. Stephen Wolfram is a distinguished scientist and best-selling author, and the creator of some of the world's most respected software systems, including Mathematica, Wolfram|Alpha and Wolfram Language. For more than 30 years he has been the CEO of the global technology company Wolfram Research.
Wolfram Media 2020 778 pages

Mesmerized How Ben Franklin Solved a Mystery that Baffled All of France

Mara Rockliff
“Together, Rockliff and Bruno make the scientific method seem exciting, and kids interested in science and history will likely be, well, mesmerized.” — Booklist (starred review) When American inventor Benjamin Franklin arrives in Paris, he is upstaged by a compelling and enigmatic figure: Dr. Mesmer. In elaborately staged shows, Mesmer has Parisians believing he can control a magic force that changes the taste of water, cures illness, and controls thoughts! Can Ben Franklin’s approach of observing, hypothesizing, and testing get to the bottom of Mesmer’s tricks? A rip-roaring, lavishly illustrated peek into a fascinating moment in history shows the development of the scientific method — and reveals the amazing power of the human mind.
National Geographic Books 2017-09-12 48 pages

Secrets from the Deep

Linda Fairstein
In the third Devlin Quick adventure from internationally bestselling author Linda Fairstein, Dev goes to Martha's Vineyard for rest, relaxation...and a hidden pirate treasure! It's the end of summer, and Devlin Quick is invited to join her best friend Booker's family on vacation at their summer home in Martha's Vineyard. Devlin has a science project for school- to take a daily bucket of water from the Vineyard Sound and submit a sample to an oceanographic DNA lab. From that, they can actually tell you what species of fish have been in those waters- striped bass, blues...and sharks! But Devlin comes up with something else in her bucket from the days when pirates hid treasures along the New England coastline. With access to the crime DNA lab back in NYC (courtesy of her mother), Dev is going to solve the mystery of this treasure...and figure out all of the secrets Martha's Vineyard is hiding.
Penguin Publishing Group 2019-11-05 272 pages