541 results for "Business History"

Frenemies: the epic disruption of the ad business (and everything else)

Auletta, Ken
An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and the industry is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. But of all the industries wracked by change in the digital age, few have been turned on their heads as dramatically as this one. Mad Men are turning into Math Men (and women--though too few), an instinctual art is transforming into a science, and we are a long way from the days of Don Draper. Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, meeting the old guard as well as new powers and power brokers, investigating their perspectives. It's essential reading, not simply because of what it reveals about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing--revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players.
Penguin Books 2019-06-04 373 pages

The business of books: how international conglomerates took over publishing and changed the way we read

Schiffrin, André
Post-war American publishing has been ruthlessly transformed since André Schiffrin joined its ranks in 1956. Gone is a plethora of small but prestigious houses that often put ideas before profit in their publishing decisions, sometimes even deliberately. Now six behemoths share 80% of the market and profit margin is all. André Schiffrin can write about these changes with authority because he witnessed them from inside a conglomerate, as head of Pantheon, co-founded by his father, bought (and sold) by Random House. And he can write about them with candor because he is no longer on the inside, having quit corporate publishing in disgust to set up a flourishing independent house, The New Press. Schiffrin’s evident affection for his authors sparkles throughout a story woven around publishing the work of those such as Studs Terkel, Noam Chomsky, Gunnar Myrdal, George Kennan, Juliet Mitchell, R. D. Laing, Eric Hobsbawm and E.P.Thompson. Part-memoir, part-history, here is an account of the collapsing standards of contemporary publishing that is irascible, acute and passionate. An engaging counterpoint to recent, celebratory memoirs of the industry written by those with more stock options and fewer scruples than Schiffrin, The Business of Books warns of the danger to adventurous, intelligent publishing in the bullring of today’s marketplace.
Verso 2000 178 pages

Can American capitalism survive? why greed is not good, opportunity is not equal, and fairness won't make us poor

Pearlstein, Steven
Pulitzer Prize-winning economics journalist Steven Pearlstein argues that our thirty year experiment in unfettered markets has undermined core values required to make capitalism and democracy work. Thirty years ago, 'greed is good' and 'maximizing shareholder value' became the new mantras woven into the fabric of our business culture, economy, and politics. Although, around the world, free market capitalism has lifted more than a billion people from poverty, in the United States most of the benefits of economic growth have been captured by the richest 10%, along with providing justification for squeezing workers, cheating customers, avoiding taxes, and leaving communities in the lurch. As a result, Americans are losing faith that a free market economy is the best system. In Can American Capitalism Survive', Pulitzer Prize-winning journalist Steven Pearlstein chronicles our descent and challenges the theories being taught in business schools and exercised in boardrooms around the country. We're missing a key tenet of Adam Smith's wealth of nations: without trust and social capital, democratic capitalism cannot survive. Further, equality of incomes and opportunity need not come at the expense of economic growth. Pearlstein lays out bold steps we can take as a country: a guaranteed minimum income paired with universal national service, tax incentives for companies to share profits with workers, ending class segregation in public education, and restoring competition to markets. He provides a path forward that will create the shared prosperity that will sustain capitalism over the long term ; Thirty years ago, 'greed is good' and 'maximizing shareholder value' became the new mantras woven into the fabric of our business culture, economy, and politics. Pearlstein argues that our thirty year experiment in unfettered markets has undermined core values required to make capitalism and democracy work. He challenges the theories being taught in business schools and in boardrooms, believing that we're missing a key tenet of Adam Smith's wealth of nations: without trust and social capital, democratic capitalism cannot survive. -- adapted from jacket
St. Martin's Press 2018 244 pages

John L. Lewis An Unauthorized Biography

Saul Alinsky
This is the story of a 30 year, one-man war. The author confesses his bias - in favor of labor, in friendship with Lewis, but he manages to present Lewis convincingly, with his complicated personality, his inconsistencies, his dynamic power, his ruthless use of any means to his end. He traces the steps by which he reached the peak from the pits of Illinois mines. He tells how he created C.I.O. in protest over the limitations of A.F. of L.; of how he secured his own U.M.W. even at the cost of dictatorship. He goes behind the scenes for his breaks with Green, with Murray, with Roosevelt. But the end-all is gains for his miners - in pay, in safety, in security. Brilliant analysis, an unflaggingly interesting chapter in American labor, it provides an interesting insight into a fascinating part of American history. It's a reminder of what unions did achieve and it is a contrast to the comparative powerless of unions these days.
Must Have Books 2021-04-14 262 pages

MASTERING THE BASICS OF BITCOIN AND CRYPTO: GO FROM CRYPTO CURIOUS TO CRYPTO COMPETENT WITH JUST ONE BOOK

Shrem, Charlie,Kimelman, Michael
Whether you are brand spanking new to bitcoin and crypto or already understand the basics and want to expand your knowledge, this is the book for you! “Mastering the Basics” is a one-stop guide to help you immediately go from “crypto curious” to “crypto competent.” We know how confusing bitcoin and crypto looks to the uninitiated. The potential is massive and world-changing, but it's intimidating and you don't know where to start. That’s why we wrote this step-by-step guide in simple, plain-English terms that anyone can grasp. After completing this book, you will have a comprehensive working knowledge of the concepts and technologies that make digital assets possible. We’ll take away the mystery and empower you with the knowledge and ability to understand bitcoin and profitably buy, sell, secure, and trade cryptos with ease. This is incredibly valuable knowledge taught by two of the most respected experts in the space with over a decade long track record of success. With one book you can equip yourself with the expertise that only a tiny fraction of people alive today possess. There’s no time like the present to get started and get savvy about the greatest opportunity in history for financial success and personal freedom. It starts here. It starts today. What are you waiting for?
Independently published 2022-06-19 191 pages

3 shades of blue: Miles Davis, John Coltrane, Bill Evans, and the lost empire of cool

Kaplan, James
"From the author of the definitive biography of Frank Sinatra, the story of how jazz arrived at the pinnacle of American culture in 1959, told through the journey of three towering artists-Miles Davis, John Coltrane, and Bill Evans-who came together to create the most famous and bestselling jazz album of all time, Kind of Blue The myth of the 60s depends on the 1950s being the before times of conformity, segregation, straightness-The Lonely Crowd and The Organization Man. This all carries some truth, but it does nothing to explain how, in 1959, the great indigenous art form, jazz, reached the height of its power and popularity, led there by a number of Black geniuses so iconic they go by one name-Monk, Mingus, Rollins, Coltrane, and above all, Miles. 1959 saw Miles, Coltrane, Bill Evans, and the other members of Miles's sextet come together to record what is widely considered the greatest jazz album of all time, and certainly the best-selling: Kind of Blue. 3 Shades of Blue is James Kaplan's magnificent account of the paths of the three giants Miles, Coltrane and Evans to the mountaintop of 1959 and their path on from there. It's a book about music, and business, and race, and heroin, and the towns that gave jazz its home, from New York and LA to Philadelphia, Chicago and Kansas City. It's an astonishing meditation on creativity and the strange hothouses that can produce its full flowering. It's a book about the great forebears of this golden age, particularly Charlie Parker, and the people, like Ornette Coleman, who would take the music down strange new paths. And it's about why this period has never been replicated, why the world of jazz most people visit is a museum to it. But above all this is a book about three very different men-their struggles, their choices, their tragedies, their greatness. Bill Evans had a gruesome downward spiral, John Coltrane took the mystic's path into a space far away from mainstream concerns. Miles had three or four sea changes in him before the end. The tapestry of their lives is, in Kaplan's hands, an American Odyssey, with no direction home. It is also a masterpiece, a book about jazz that is as big as America"--
Penguin Press 2024-03-05 484 pages

American amnesia: how the war on government led us to forget what made America prosper

Hacker, Jacob S.,Pierson, Paul
In the past, government and business were as much partners as rivals, resulting in broad-based growth and healthy social development. But advocates of anti-government market fundamentalism are intent on scrapping the instrument of nearly a century of unprecedented economic and social progress. Hacker and Pierson examine why what's good for American business elites and what's good for Americans have become misaligned.
Simon & Schuster Paperbacks 2017-02-14 455 pages

No Excuses Nine Ways Women Can Change How We Think About Power

Gloria Feldt
An invaluable guidebook, which contends that the most vexing problems facing women today isn't that doors of opportunity aren't open but that not enough women are walking through them Feminist icon Gloria Feldt pulls no punches in this new book, which argues that the most confounding problem facing women today isn't that doors of opportunity aren't open, but that not enough women are walking through them. From the boardroom to the bedroom, public office to personal relationships, she asserts that nobody is keeping women from parity-except themselves. Feldt puts women's power into an historical context, showing the ways in which women have made huge leaps forward in the past, only to pull back right when they were at the threshold. Feldt argues that there's no excuse-whether it's the way women are socialized, or pressure to conform, or work/life balance issues-for women today not to own their power. Women are still facing unequal pay, being passed over for promotions, entering public office at a much lesser rate than men, and oftentimes still struggling with traditional power dynamics in their interpersonal relationships. Feldt's solution to all these places where women face inequality is the same: we need to shift the way we think to achieve true parity with our male counterparts. No Excuses is divided into nine chapters that organized around how women can change the way they think, and therefore the way they act. These include: Know Your History and You Can Create the Future of Your Choice; Define the Terms-First; Embrace Controversy; Employ Every Medium; and other helpful ideas for using the tools and resources women already have to create the changes they want to see. No Excuses is a timely and invaluable book to help women equalize gender power in politics, work, and love.
Basic Books 2012-02-28 384 pages

The Rothschilds A Family Portrait

Frederic Morton
A National Book Award Finalist from the bestselling Frederic Morton No family in the past two centuries has been as constantly at the center of Europe's great events, has featured such varied and spectacular personalities, has had anything close to the wealth of the Rothschilds. To this day they remain one of the most powerful and wealthy families in the world. In Frederic Morton's classic tale, the family is finely painted on the page and brought vividly to life. Here you'll meet Mayer, long-time adviser to Germany's princes, who broke through the barriers of a Frankfurt ghetto and placed his family on the road to wealth and power; Lord Alfred, who maintained a private train, private orchestra (which he conducted), and private circus (of which he was ringmaster); Baron Philippe, whose rarefied vintages bear labels that were created by great artists, among them Picasso, Dali, and Haring; and Kathleen Nica Rothschild de Koenigswarter, the "jazz baroness," in whose arms Charlie Parker died. The family itself has been at the center of some of the most crucial moments in history: the defeat of Napoleon at Waterloo, the development of the Suez Canal, the introduction of Jews in the House of Lords. Through it all, the Rothschild name has continued to represent the family ideal, and no author has so nimbly captured the eccentric brilliance of blood as Frederic Morton.
Diversion Publishing Corporation 2014-10-21 284 pages

Hopes and Prospects

Noam Chomsky
In this urgent new book, Noam Chomsky surveys the dangers and prospects of our early twenty-first century. Exploring challenges such as the growing gap between North and South, American exceptionalism (including under President Barack Obama), the fiascos of Iraq and Afghanistan, the U.S.-Israeli assault on Gaza, and the recent financial bailouts, he also sees hope for the future and a way to move forward - in the democratic wave in Latin America and in the global solidarity movements that suggest ''real progress toward freedom and justice.'' Hopes and Prospects is essential reading for anyone who is concerned about the primary challenges still facing the human race.
ReadHowYouWant.com 2010 544 pages

I Am Spartacus!

Kirk. Douglas
A "lively" memoir by the Hollywood legend about the making of Spartacus , with a foreword by George Clooney ( Los Angeles Times ). One of the world's most iconic movie stars, Kirk Douglas has distinguished himself as a producer, philanthropist, and author of ten works of fiction and memoir. Now, more than fifty years after the release of his enduring epic Spartacus , Douglas reveals the riveting drama behind the making of the legendary gladiator film. Douglas began producing the movie in the midst of the politically charged era when Hollywood's moguls refused to hire anyone accused of Communist sympathies. In a risky move, Douglas chose Dalton Trumbo, a blacklisted screenwriter, to write Spartacus . Trumbo was one of the "Unfriendly Ten," men who had gone to prison rather than testify before the House Un-American Activities Committee about their political affiliations. Douglas's source material was already a hot property, as the novel Spartacus was written by Howard Fast while he was in jail for defying HUAC. With the financial future of his young family at stake, Douglas plunged into a tumultuous production both on- and off-screen. As both producer and star of the film, he faced explosive moments with young director Stanley Kubrick, struggles with a leading lady, and negotiations with giant personalities, including Sir Laurence Olivier, Charles Laughton, Peter Ustinov, and Lew Wasserman. Writing from his heart and from his own meticulously researched archives, Kirk Douglas, at ninety-five, looks back at his audacious decisions. He made the most expensive film of its era--but more importantly, his moral courage in giving public credit to Trumbo effectively ended the notorious Hollywood blacklist. A master storyteller, Douglas paints a vivid and often humorous portrait in I Am Spartacus! The book is enhanced by newly discovered period photography of the stars and filmmakers both on and off the set.
Open Road Integrated Media, Incorporated 2014-01-21 220 pages

The great Arizona orphan abduction

Gordon, Linda
In 1904, New York nuns brought forty Irish orphans to a remote Arizona mining camp, to be placed with Catholic families. The Catholic families were Mexican, as was the majority of the population. Soon the town's Anglos, furious at this "interracial" transgression, formed a vigilante squad that kidnapped the children and nearly lynched the nuns and the local priest. The Catholic Church sued to get its wards back, but all the courts, including the U.S. Supreme Court, ruled in favor of the vigilantes. The Great Arizona Orphan Abduction tells this disturbing and dramatic tale to illuminate the creation of racial boundaries along the Mexican border. Clifton/Morenci, Arizona, was a "wild West" boomtown, where the mines and smelters pulled in thousands of Mexican immigrant workers. Racial walls hardened as the mines became big business and whiteness became a marker of superiority. These already volatile race and class relations produced passions that erupted in the "orphan incident." To the Anglos of Clifton/Morenci, placing a white child with a Mexican family was tantamount to child abuse, and they saw their kidnapping as a rescue. Women initiated both sides of this confrontation. Mexican women agreed to take in these orphans, both serving their church and asserting a maternal prerogative; Anglo women believed they had to "save" the orphans, and they organized a vigilante squad to do it. In retelling this nearly forgotten piece of American history, Linda Gordon brilliantly recreates and dissects the tangled intersection of family and racial values, in a gripping story that resonates with today's conflicts over the "best interests of the child."
Harvard University Press 2001-04-02 456 pages

Women on the margins: three seventeenth-century lives

Davis, Natalie Zemon
As she did with Martin Guerre, Natalie Zemon Davis here retrieves individual lives from historical obscurity to give us a window onto the early modern world. As women living in the seventeenth century, Glikl bas Judah Leib, Marie de l'Incarnation, and Maria Sibylla Merian, equally remarkable though very different, were not queens or noblewomen, their every move publicly noted. Rather, they were living "on the margins" in seventeenth-century Europe, North America, and South America. Yet these women - one Jewish, one Catholic, one Protestant - left behind memoirs and writings that make for a spellbinding tale and that, in Davis' deft narrative, tell us more about the life of early modern Europe than many an official history. All these women were originally city folk. Glikl bas Judah Leib was a merchant of Hamburg and Metz whose Yiddish autobiography blends folktales with anecdotes about her two marriages, her twelve children, and her business. Marie de L'Incarnation, widowed young, became a mystic visionary among the Ursuline sisters and cofounder of the first Christian school for Amerindian women in North America. Maria Sibylla Merian, a German painter and naturalist, produced an innovative work on tropical insects based on lore she gathered from the Carib, Arawak, and African women of Suriname. The resulting triptych suggests the range of experience, self-consciousness, and expression possible in seventeenth-century Europe and its outposts. It also shows how persons removed from the centers of power and learning ventured in novel directions, modifying in their own way Europe's troubled and ambivalent relations with other "marginal" peoples.
Harvard university press 1997 360 pages

The new realities

Drucker, Peter F.
Even in the flattest landscape there are passes where the road first climbs to a peak and then descends into a new valley. Most of these passes are simply topography with little or no difference in climate, language, or culture between the valleys on either side. But some passes are different: they are true divides. History too knows such divides. Once these divides have been crossed, the social and political landscape changes; the social and political climate is different, and so is the social and political language. Some time between 1965 and 1973 we passed over such a divide and entered "the next century." Challenging, insightful, and provocative, Peter Drucker's "The New Realities" anticipates the central issues of a rapidly changing world. When it was initially published, in 1989, some reviewers mistakenly thought "The New Realities" was a book about the future, or in other words, a series of predictions. But, as indicated in the title, the book discusses "realities." Drucker argues that events of the next thirty to forty years, or even further on, had already largely been defined by events of the previous half-century. Thus, Drucker discusses episodes in world history that had not yet happened at the time of the book's initial publication, such as: the archaism of the hope for "salvation by society" in "The End of FDR's America"; the democratization of the Soviet Union in "When the Russian Empire is Gone"; the technology boom of the 1990s in "The Information-Based Organization"; and the evolution of management in "Management as Social Function and Liberal Art." Graced with a new preface by the author that discusses both reactions to the original publication of the book and how important it is for decision-makers to consider the past and present when planning for the future, "The New Realities" is mandatory reading for understanding politics, government, the economy, information technology, and business in an ever-changing world.
Transaction Publishers 2003 262 pages

Heavy Tales The Metal. The Music. The Madness. As Lived by Jon Zazula

Jon Zazula
Heavy Tales is the detailed, never before told story as lived by Jonny Zazula of how he founded Megaforce Records out of a flea market in New Jersey with his wife, Marsha and built a dynasty unmatched by others, forever changing the scope of Heavy Metal. The bands they worked with would go on to release some of the most prolific and important albums in heavy metal history, giving it its Golden Era. Jonny Zazula was a renegade youth who went from living on the New York City streets, to later working on Wall Street, and then moving unexpectedly towards the music business. In the winter of 1982, while working in a flea market, he received an unexpected demo tape from underground, unsigned band Metallica. Eager and determined to have the music heard by the entire world, Jonny Z and Marsha founded Megaforce Records in 1983, and soon after released Metallica's debut album, Kill 'Em All. Through this release Megaforce had cemented its position as the de-facto music label in America for Heavy Metal - but that's just the start. Heavy Tales details the stories of how Jonny Z worked miracles by managing and releasing albums by Metallica, Anthrax, Testament, Mercyful Fate, Raven, Overkill, Exciter, Stormtroopers of Death, Method of Destruction, Ace Frehley, King's X, Ministry, Mindfunk, Nudeswirl, Warren Haynes, Disco Biscuits and others, and how one night in 1984, he jokingly created Rap Metal before anyone else conceived the idea. With the foreword written by Chuck Billy, plus over 100 rare photographs unearthed from the MegaVault and photographer friends, Heavy Tales is the definitive American story of a family man with a dream, determined to prove to the world that heavy metal belonged on the stage, on the radio and in your living room.
Crazed Management LLC 2019-10-31 200 pages

The Shadow World Inside the Global Arms Trade

Andrew Feinstein
The Shadow World presents the behind-the-scenes tale of the global arms trade, exposing in forensic detail the deadly collusion that too often exists among senior politicians, weapons manufacturers, felonious arms dealers, and the military--a situation that compromises our security and undermines our democracy. Now a major PBS documentary "An authoritative guide to the business of war. Chilling, heartbreaking, and enraging."--Arundhati Roy Andrew Feinstein reveals the cover-ups behind a range of weapons deals, from the largest in history--between the British and Saudi governments---to the guns-for-diamonds deals in Africa and the current $60 billion U.S. weapons contract with Saudi Arabia. Based on pathbreaking reporting and unprecedented access to top-secret information, The Shadow World takes us into a clandestine realm that is as vitally important as it is shocking.
Macmillan 2012-11-27 696 pages

Sugar Changed the World A Story of Magic, Spice, Slavery, Freedom, and Science

Marc Aronson,Marina Tamar Budhos
This globe-spanning history of sugar is "an epic story on a broad canvas that never loses sight of individual moments of human drama; a historical methodology infused with political, intellectual, cultural, and social strands; a complex sequence of cause and effect; an illuminating synthesis of primary and secondary sources; and a thoughtful marriage of words, picture, and design." (Horn Book starred review) Here is the story of how one product allows us to see the grand currents of world history in new ways. Using songs, oral histories, maps, and over 80 archival illustrations, Marc Aronson and Marina Budhos put a human face on this vast pageant. Time line, source notes, bibliography, and index included. The history of sugar runs like a bright band from religious ceremonies in India to Europe's Middle Ages, then on to Columbus, who brought the first cane cuttings to the Americas. Sugar caused the loss of countless lives, but it also planted the seeds of revolution that led to freedom in the American colonies, Haiti, and France. Cane, not cotton or tobacco, drove the bloody Atlantic slave trade and took the lives of countless Africans who toiled on vast sugar plantations under cruel overseers. And yet the very popularity of sugar gave abolitionists in England the one tool that could finally end the slave trade. Sugar moved, murdered, and freed millions; sugar changed the world.
Clarion Books 2010 166 pages