The Ultimate guide to entertainment marketing in what Barry Avrich is calling the decade of distraction . Filled with valuable insight, tools and professional advice from those who have produced and marketed blockbusters and thousands of sold out events, Selling The Sizzle 2: The Sequel is must read before launching any kind of entertainment event. Selling The Sizzle 2: The Sequel is an updated copy of Avrich s previously successful book Selling The Sizzle and now features new chapters on promotions and product placement.

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From the dust "This book proposes a scientifically grounded method by which we can understand-and perhaps control-human conflict in all its forms. Dr. Rapaport discerns three levels; he analyzes fights...games...and debates."

With a foreword by the actor, director, and playwright described as "the greatest living exponent of Groucho Marx’s material” by The New York Times, and text by the author of Monkey Business, a biography of the Marx Brothers, this bio brings the wisecracking, cigar-chomping, eyebrow-raising comedian to life on the page. Groucho discusses such issues as the film Duck Soup , the rules of comedy, the directors he worked with, and his talented brothers Harpo and Chico (" You know, of course, those two aren’t really acting when they play those scenes. They’re just being themselves .”).

Stark is an endangered species. He's the last Jewish private detective in the south Bronx and his days may be numbered. It's the summer of 1965: the Yankees are making another pennant run, the war in Vietnam is heating up, hemlines are rising and the old neighborhood is changing. These days it's easier to stumble on a mugging than to find a good bagel. Stark is not a tough guy. In the trade, he's what's known as a peeper. His business is adultery and his weapon is a camera with a long lens not a snub-nose revolver. But Stark's life is beginning to unravel. His wife left him, his secretary hates him, his mother wants to mother him, he can't shake his shrink's voice from his head and he's got a strange pain in his chest. Then things go from bad to worse. He witnesses a shocking murder and suddenly Stark goes from being the hunter to the hunted, as he races through a decaying world of bookies, transvestites, loan sharks, slum lords and thugs for hire. "Stark in the Bronx" is the dazzling first novel by acclaimed historian Saul Landau. A kind of comic noir, Landau's atmospheric novel is both thrilling and hilarious: imagine the "Maltese Falcon" narrated by Woody Allen.Praise for Saul Landau and Stark: "Saul Landau, like the narrator of 'The Great Gatsby, marvels at how the rich so joyously make messes secure in the knowledge that others will clean up. But what if, one day, they don't?" -- Gore Vidal"You'll believe him, laugh with him, weep and get off your ass." -- John Berger, author "Ways of Seeing"

Through the desert wastes of North Africa...the rugged hills of Sicily...the bloody beaches of Normandy...Belgium and the Battle of the Bulge...and on to Berlin...the great First Infantry Division cut a fiery swath of irreversible conquest and unforgettable human drama. This is the First Division's story--lived through the destinies of five men. Men who share moments of reckless heroism and paralyzing fear. Men who know exhilarating triumph and the grim satisfaction of simple survival. Men who find unexpected love amid the ruins, as they endure the dirty, daily business of war. Ordinary men, except for one difference--they were soldiers in The Big Red One.--Back cover.

The place of poetry in modern democracy is no place, according to conventional wisdom. The poet, we hear, is a casualty of mass entertainment and prosaic public culture, banished to the artistic sidelines to compose variations on insipid themes for a dwindling audience. Robert Pinsky, however, argues that this gloomy diagnosis is as wrongheaded as it is familiar. Pinsky, whose remarkable career as a poet itself undermines the view, writes that to portray poetry and democracy as enemies is to radically misconstrue both. The voice of poetry, he shows, resonates with profound themes at the very heart of democratic culture. There is no one in America better to write on this topic. One of the country's most accomplished poets, Robert Pinsky served an unprecedented two terms as America's Poet Laureate (1997-2000) and led the immensely popular multimedia Favorite Poem Project, which invited Americans to submit and read aloud their favorite poems. Pinsky draws on his experiences and on characteristically sharp and elegant observations of individual poems to argue that expecting poetry to compete with show business is to mistake its greatest democratic strength--its intimate, human scale--as a weakness. As an expression of individual voice, a poem implicitly allies itself with ideas about individual dignity that are democracy's bedrock, far more than is mass participation. Yet poems also summon up communal life.. Even the most inward-looking work imagines a reader. And in their rhythms and cadences poems carry in their very bones the illusion and dynamic of call and response. Poetry, Pinsky writes, cannot help but mediate between the inner consciousness of the individual reader and the outer world of other people. As part of the entertainment industry, he concludes, poetry will always be small and overlooked. As an art--and one that is inescapably democratic--it is massive and fundamental.

Growing up, Robert Lipsyte was the smart-aleck fat kid, the bully magnet who went to the library instead of the ballpark. As the perpetual outsider, even into adulthood, his alienation from Jock Culture made him a rarity in the press box: the sportswriter who wasn't a sports fan. This feeling of otherness has colored Lipsyte's sports writing for fifty years, much of it spent as a columnist for the New York Times. He didn't follow particular athletes or teams; he wasn't awed by the access afforded by his press pass or his familiarity with the players in the locker room. The experience and insight earned over a half-century infuse An Accidental Sportswriter . Going beyond the usual memoir, Lipsyte has written "a memory loop, a circular search for lost or forgotten pieces in the puzzle of a life." In telling his own story, Lipsyte grapples with American sports and society—from Mickey Mantle to Bill Simmons—arguing that Jock Culture has seeped into our business, politics, and family life, and its definitions have become the standard to measure value. Full of wisdom and an understanding of American sports that contextualizes rather than celebrates athletes, An Accidental Sportswriter is the crowning achievement of a rich career and a book that will speak to us for years to come.

Los Angeles's history is a story of conflicting visions. Most historians, journalists, and filmmakers have focused on L.A. as a bastion of corporate greed, business boosterism, political corruption, cheap labor, exploited immigrants, and unregulated sprawl. The Next Los Angeles tells a different story: that of the reformers and radicals who have struggled for alternative visions of social and economic justice. The authors chronicle efforts of progressive social movements that worked throughout the twentieth century to create a more livable, just, and democratic Los Angeles. These movements—what the authors call Progressive L.A.—have produced a new kind of labor movement, community-oriented environmentalism, and multi-ethnic coalition politics. This book shows how reformers have fought to transform a city characterized by huge economic disparities, concrete-encased rivers, and an endless landscape of subdivisions, freeways, and malls into a progressive model for regions around the country. The Next Los Angeles includes a decade-by-decade historical snapshot of the city's progressive social movements and an in-depth exploration of key trends that are remaking L.A. at the beginning of the twenty-first century. It examines L.A.'s changing political landscape, including grassroots initiatives to construct a new agenda for social transformation. At once a history, a policy analysis, and a road map for a progressive future, this book provides an exciting portrayal of a city on the cutting edge of many of the social, economic, and environmental changes sweeping across America.

A classic French story from Nobel Prize-winner Patrick Modiano and celebrated illustrator Jean-Jacques Sempé. Beautifully illustrated, this is a love letter to Paris, ballet and childhood for fans of The Little Prince, Le Petit Nicholas and Madeline.Catherine lives with her gentle father, Georges Certitude, who runs a shipping business in Paris with a failed poet named Casterade. Father and daughter share the simple pleasures of daily life: sitting in the church square, walking to school, going to her ballet class every Thursday afternoon. But just why did Georges change his name to Certitude? What kind of trouble with the law did Casterade rescue him from? And why did Catherine's ballerina mother leave to return to New York?

"With the same candor that has characterized his life, Otto Preminger--actor, director, producer, and now writer--exposes himself (in writing) as well as an impressive line-up of show business folk in this engrossing memoir. As one of Hol1ywood's pre-eminent directors with 36 films and 32 stage productions to his credit, Preminger reveals the funny, outrageous, and often exasperating moments of his career, and his association with the eccentric, the gracious, the wealthy, the egomaniacal--'the stars.' Beginning his career as an apprentice of Max Reinhardt, Preminger became an instant success as an actor and then as a director. Hollywood called and he went there in 1935. His outspoken manner clashed with the autocratic studio moguls. He was forced to return to New York and find work directing plays on Broadway. He rebounded in 1944 to begin his stormy and remarkably creative period in Hollywood with Laura, his first all-out hit, starring Gene Tierney, Clifton Webb, and Dana Andrews. Preminger gives an inside glimpse at shooting such films as Daisy Kenyon with Joan Crawford (whom he considers a remarkable, independent, and generous woman); River of No Return, starring Marilyn Monroe; the all-black productions of Carmen Jones and Porgy and Bess, both accused of being racist; The Man With the Golden Arm, with Frank Sinatra and Kim Novak; plus such legendary films as Anatomy of a Murder (James Stewart, Lee Remick, and George C. Scott), Exodus (Paul Newman, Eva Marie Saint), Advise and Consent (Henry Fonda and Charles Laughton), The Cardinal (Tom Tryon, Romy Schneider), Hurry Sundown (Jane Fonda, Michael Caine, Diahann Carroll and Faye Dunaway), and In Harm's Way (John Wayne). Making no bones about naming enemies or exalting his friends, Preminger elaborates on the blacklisting during the fifties and includes his own critique of the critics. Preminger gives us a little more insight into his friend Tallulah Bankhead and her affinity for shocking behavior (with a few choice examples), as well as his opinion of Howard Hughes (a fascinating man, but not all that eccentric). He sets the record straight on a number of his love affairs and marriages, and divulges the story of his relationship with Gypsy Rose Lee and their child, who after Gypsy's death emerged as Erik Preminger. Leaving few stones unturned, this unique "Otto-biography" zooms in on Hollywood through the eyes of one of its most active and highly creative personalities--Preminger!"--Jacket.

Comedy / Characters: 3 male 3 female Scenery: Interior America's premier comic playwright crosses the Atlantic for a suite of hilarious comedies set in a deluxe London hotel a sedate place until these characters check in. In Settling Accounts the suite is occupied by an inebriated Welsh writer who is holding his long time business manager caught absconding with the writer's money at gun point. The villian concocts increasingly farfetched explanations of what he was doing at Heathrow with

From Dr. Michael F. Jacobson, author of The Fast-Food Guide , and Bruce Maxwell, here is a necessary guide for every parent. Part expos, and part handbook, it's an impeccably researched look at kids, diet, government, and the food industry. It explains why the same dietary villains afflicting adults-too much fat, cholesterol, sugar, salt-are equally bad for kids. How big food business develops brand loyalty. How the FCC allows junk food advertisers almost unlimited access to children's programming. But it also explains what you can do about it-and how to get your kids on a healthier track.

Son of pioneer movie producer Harry Rapf, Maurice Rapf grew up in Hollywood in that city's golden age. After moving from independent filmmaking to Warner Bros., in 1924 the senior Rapf joined Louis Mayer and became one of the founding members of MGM. Hence, movies were a huge influence in Maurice Rapf's early life. After graduating from college, Rapf worked as a screenwriter for major Hollywood studios, but, in 1947, he left Hollywood, never to work for a major studio again. On numerous occasions, he was called before the House Un-American Activities Committee as an alleged communist, although he never made a public confession or denial. As a result he was blacklisted from the industry and forced to begin a new career in the East. He eventually became a movie critic and film studies professor. Maurice Rapf knows movies and the movie business as an insider, from first-hand experience, not from books. His autobiography is the story of one person's interaction with an evolving Hollywood. Rapf witnessed the historical progression of movie production: from silents to sound, from a fun-loving frontier community to a huge and fiercely competitive industry, from an apolitical never-never land to a community very much aware of-and nervous about-its social responsibility in a period of economic depression and in a period of world peace seriously threatened by the aggression of fascism. Of interest to students and teachers of film studies, of American history, and of American popular culture, as well as anyone who loves movies.

A legendary value investor on security analysis for a modern era This book outlines Whitman's approach to business and security analysis that departs from most conventional security analysts. This approach has more in common with corporate finance than it does with the conventional approach. The key factors in appraising a company and its securities: 1) Credit worthiness, 2) Flows—both cash and earnings, 3) Long-term outlook, 4) Salable assets which can be disposed of without compromising the going concern, dynamics, 5) Resource conversions such as changes in control, mergers and acquisitions, going private, and major changes in assets or in liabilities, and 6) Access to capital. Offers the security analysis value approach Martin Whitman has used successfully since 1986 Details Whitman's unconventional approach to security analysis and offers information on the six key factors for appraising a company Contains the three most overemphasized factors used in conventional securities investing Written by Martin J. Whitman and Fernando Diz, Modern Security Analysis meets the challenge of today's marketplace by taking into account changes to regulation, market structures, instruments, and the speed and volume of trading.

Since World War II, Hollywood has fought and won that same war many times, won the West even more often--plus got the girl--and laughed like crazy, too. The postwar era in the dream factory was a prosperous time of expansion and wealth through the 1970s, decline in the 1980s, and rebirth in the new century. Vintage photographs from the rare collections of Hollywood Heritage and Bison Archives depict the municipal, business, residential, and entertainment industry growth in Hollywood proper, from 1940 until the beginning of the 21st century. This companion volume to Arcadia Publishing's Early Hollywood completes the pictorial saga of the world's most renowned storytelling capital. These images depict the rise of the television industry, changes along Hollywood Boulevard, and movers and shakers whose visions and influence have made Hollywood the entertainment industry's Mecca.

Presents a straightforward prescription for renewing American competitiveness in the business world, and suggests a ten-step management program to enhance American business.

VERY GOOD-BOOK/VERY GOOD-DUST JACKET. Hardcover. Book is NOT SIGNED OR AUTOGRAPHED. Dust jacket has minor shelf, rubbing and light edge wear. Book is In very good, unread, or lightly read condition, text is unmarked, not price clipped, not library copy and, not remainder marked. Dust jacket has minor shelf, rubbing and light edge wear and is not price clipped. Seller is a lifelong book collector and each edition comes directly from his 35,000+ volume collection! Orders are shipped every business day using USPS Media Mail, WITH FREE TRACKING, for all U S. orders. Thank You! DEZ 4108

From Publishers Weekly In this "striking portrait" of Pittsburgh's prominent Children's Hospital, the author argues that the young receive superior care in institutions devoted solely to them. "Employing a journalist's 'fly on the wall' strengths of observation, rendering insights with novelistic verve, Gutkind recounts hospital procedures . . . and chronicles a procession of tragedies and triumphs," said PW. Copyright 1991 Reed Business Information, Inc.

"Christmas should be a time of peace, togetherness and celebration; yet it can leave all too many of us feeling overwhelmed by loneliness, stress and worry. In This Light is a timely collection of thoughtful meditations. The Most Revd Justin Welby, Archbishop of Canterbury, leads contributions from celebrities, business leaders, athletes, politicians and others, whose names you might not know but whose stories you will come to love. Alan Titchmarsh, Sally Philips, Bear Grylls, Afua Hirsch, Bishop Michael Curry, Secretary John Kerry, Dany Cotton, Elif Shafak and Sally Lloyd-Jones-- among others-- offer their thoughts and insights as we reflect on this time of year. In a world that often seems in turmoil, these personal essays invite us to remember and rejoice in the true, timeless spirit of Christmas"--Back cover.