The long-awaited and vastly entertaining autobiography of Scott Ian, guitarist and co-founder of the legendary thrash metal band Anthrax

The controversial marketing guru discusses the revolution in advertising strategy "What can I say about Sergio Zyman? He's a genius; that's all."-Warren Bennis, University Professor and DistinguishedProfessor of BusinessAdministration, USC Marshall School of Business In this follow-up to his bestselling book The End of Marketing As We Know It, Sergio Zyman, Coca-Cola's renowned former chief marketing officer, argues that the business of advertising as we know it is dead. He uses real-world examples to illustrate how modern advertising overemphasizes art and entertainment and neglects the most important rule of advertising-sell the product. With a keen eye and a no-holds-barred approach, Zyman discusses how advertising died, what killed it, and how to revive it. He addresses the most critical issues affecting any organization's sales and marketing departments, using his time-tested, unorthodox, and sometimes even counterintuitive principles in order to translate key strategies into positive business results. For marketing managers, advertisers, and CEOs, this book offers groundbreaking advice from one of the legends of modern marketing, as well as the knowledge, insights, tools, and direction to transform advertising strategies from hoping to planning, from art to science, from guessing to knowing, and from random success to planned success.

Seyla Benhabib, Judith Butler, Drucilla Cornell and Nancy Fraser discuss some of the key questions facing feminist theory. Each articulates her own position in an initial essay, then responds to the others in a follow-up essay. The topics focus anything the writer feels strongly about.

In one form or another, slavery has existed throughout the world for millennia. It helped to change the world, and the world transformed the institution. In the 1450s, when Europeans from the small corner of the globe least enmeshed in the institution first interacted with peoples of other continents, they created, in the Americas, the most dynamic, productive, and exploitative system of coerced labor in human history. Three centuries later these same intercontinental actions produced a movement that successfully challenged the institution at the peak of its dynamism. Within another century a new surge of European expansion constructed Old World empires under the banner of antislavery. However, twentieth-century Europe itself was inundated by a new system of slavery, larger and more deadly than its earlier system of New World slavery. This book examines these dramatic expansions and contractions of the institution of slavery and the impact of violence, economics, and civil society in the ebb and flow of slavery and antislavery during the last five centuries.

Will American Jews survive their success? Or will the United States' uniquely hospitable environment lead inexorably to their assimilation and loss of cultural identity? This is the conundrum that Seymour Lipset and Earl Raab explore in their wise and learned book about the American Jewish experience. Jews, perhaps more than any ethnic or religious minority that has immigrated to these shores, have benefited from the country's openness, egalitarianism, and social heterogeneity. This unusually good fit, the authors argue, has as much to do with the exceptionalism of the Jewish people as with that of America. But acceptance for all ancestral groups has its downside: integration into the mainstream erodes their defining features, diluting the loyalties that sustain their members. The authors vividly illustrate this paradox as it is experienced by American Jews today--in their high rates of intermarriage, their waning observance of religious rites, their extraordinary academic and professional success, their commitment to liberalism in domestic politics, and their steadfast defense of Israel. Yet Jews view these trends with a sense of foreboding: "We feel very comfortable in America--but anti-Semitism is a serious problem"; "We would be desolate if Israel were lost--but we don't feel as close to that country as we used to"; "More of our youth are seeking some serious form of Jewish affirmation and involvement--but more of them are slipping away from Jewish life." These are the contradictions tormenting American Jews as they struggle anew with the never-dying problem of Jewish continuity. A graceful and immensely readable work, Jews and the New American Scene provides a remarkable range of scholarship, anecdote, and statistical research--the clearest, most up-to-date account available of the dilemma facing American Jews in their third century of citizenship.

Get Smarter is Schulich's original and informative attempt to impart lessons learned in a lifetime to today's youth by someone who has achieved success in both his personal and professional life. In short, stand-alone chapters he covers such universal issues as: Making decisions Choosing careers Handling business Dealing with adversity Managing relationships Investing lessons The objective (to paraphrase Oliver Wendell Holmes) is to stretch young people's minds with new ideas, age-old truths and insights such that they never return to their original dimensions. Readers of this book will derive considerable inspiration from the life and business lessons contained in it. Many business or life lesson books leave you with two or three main ideas. Seymour Schulich's hope is that each reader who invests in this book will leave with twenty to thirty ideas?and some that they can use to help transform or shape their lives. About The Author: Seymour Schulich, 67, is a Canadian self-made billionaire whose career has spanned stock brokerage, investment counseling, mining, and the oil industry. He is among Canada's greatest philanthropists, having donated in excess of $200 million. Over 650 scholarships are awarded annually to students in Schulich schools. He holds degrees in science (chemistry), an MBA and is a Chartered Financial Analyst (CFA). Derek Decloet, 33, is one of Canada's most respected business journalists. He is a widely read columnist for The Globe and Mail newspaper. He is married and lives in Toronto with his wife and son.

No old master or modern artist begins to match the variety of landscapes Jacob van Ruisdael (1628/9-1682) depicted during the course of his career, nor his grandeur of conception and skill in portraying natural phenomena. His themes span identifiable towns, cities, and castles; rural scenes, both cultivated and wild; seascapes and shore scenes; rivers, bridges, and sluices; rushing torrents and Scandinavian waterfalls. In this beautifully illustrated book, Seymour Slive demonstrates Ruisdael’s unrivaled range and quality through a vivid evocation of his career not only as a painter, but also as a draftsman and etcher. Slive discusses the artist’s clientele, early collectors and critics, as well as his influence on another preeminent landscapist, John Constable.

As You Like It is an immersive dream-like tale of faithful friends feuding families and lovers in disguise. Forced from their homes Orlando Rosalind and Celia escape to the Forest of Arden a fantastical place of transformation where all are welcomed and embraced. Lost amidst the trees the refugees find community and acceptance under the stars. Featuring an original folk-pop score by Shaina Taub with a flexible-sized cast and 90-minute running time As You Like It is appropriate for all audiences and groups. Fall under love's spell with this magical story!

" ... Just as every individual has a separate genetic map each soul has its own spiritual root, task, and tikkun in the world. For thar reason, there's no purpose in judging ourselves by comparing ourselves with other ... Each of us has his or her own vital mission. Therefore, we should concentrate on performing our task with joy and innocence no matter how Hashem runs our lives without comparing ourselves to anyone else, for Hashem leads each of us down the path that is conducive to our own individual tikkun." Excerpt from The Garden of Yearning

"Sophie is an amateur naturalist with a rare genetic gift: the ability to see a marvelous kingdom of invisible, sentient creatures that share a vital, symbiotic relationship with humankind. To record her observations, Sophie creates a personal bestiary and, as she relates the strange abilities of these endangered beings, her tales become extraordinary meditations on love, sex, evolution, extinction, truth, and self-knowledge"--

"This is the first systematic study of the Lithuanian yeshivas that flourished from 1802 to 1914 in their social and cultural context; their legacy still dominates orthodox Jewish society. The main focus is the yeshiva of Volozhin, which in its independence of the local community was the model for everything that followed, but chapters are also devoted to the yeshivas of Slobodka and Telz, and to the kollel system." --

The time is 1963. The place is South Africa. Gus and Diana Roth, middle-class whites, are involved in the struggle against apartheid. The story, however, is seen through the eyes of their 13-year-old daughter, Molly, who feels neglected and ignored by her mother, shut out by Diana's preoccupation with her political activities. How both Diana and Molly cope with the pressures brought to bear on them and come to reconcile their commitment and responsibility not only to each other, but to the society in which they live, is the core of this film.

This volume collects thirty essays by Shaye J.D. Cohen. First published between 1980 and 2006, these essays deal with a wide variety of themes and texts: Jewish Hellenism; Josephus; the Synagogue; Conversion to Judaism; Blood and Impurity; the boundary between Judaism and Christianity. What unites them is their philological orientation. Many of these essays are close studies of obscure passages in Jewish and Christian texts. The essays are united too by their common assumption that the ancient world was a single cultural continuum; that ancient Judaism, in all its expressions and varieties, was a Hellenism; and that texts written in Hebrew share a world of discourse with those written in Greek. Many of these essays are well-known and have been much discussed in contemporary scholarship. Among these are: The Significance of Yavneh (the title essay), Patriarchs and Scholarchs, Masada: Literary Tradition, Archaeological Remains, and the Credibility of Josephus, Epigraphical Rabbis, The Conversion of Antoninus, Menstruants and the Sacred in Judaism and Christianity, and A Brief History of Jewish Circumcision Blood.

In a voice reminiscent of Cynthia Ozick, this Jewish/Gothic novel renders the fracture and healing of the Rosen family. Jane Rosen leaves her three daughters and husband Saul, a rabbi, to care for her mother in Florida. In Jane's absence, Saul discovers--through the deathbed confession of a man in his congregation--that his wife had an affair ten years earlier. Enraged, he ostracizes Jane from the family and strands her in Florida with her grief. Shelia Schwartz 's first novel navigates through the psychological and spiritual shoals of modern life where ancient wisdom urges hope and redemption from despair.

According to ancient myths, the Goddess Ariadne fared poorly. But is that simply the story the Ancient Greeks wanted retold in their myths? In this second, updated edition of Ariadne's Thread, Shekhinah Mountainwater argues that reclaiming womanhood and seeking spiritual liberation from patriarchal limitations can change the world-not by flipping the tables to a hierarchical matriarchy but in working toward a peaceful, egalitarian, sustainable society that embraces the traditionally "feminine" values of compassion and nurturing regardless of gender. She looks carefully and with wisdom at the old stories, and skillfully tugs the loose edges of old paradigms. A pioneer of the Goddess feminist movement, Mountainwater employs powerful archetypes and a feminist ethic of care to challenge our assumptions and draw us from the mundane into the mysterious in our own lives. Considered a classic of women's spirituality and goddess worship, Ariadne's Thread offers a magical path of discovery into the mysteries of the Goddess. It includes detailed explorations of the Maiden, Mother, and Crone guiding the cycles of life, as well as rituals to affirm our lunar and natural cycles in the world. As the Library Journal writes, this "well-written book encourages women to find their own spiritual path." Offering her own thread to guide our labyrinth, Mountainwater has illuminated a powerful, poetic, and joyful initiation.