When George W. Bush Became President in January 2001, he took office with a comfortably familiar surname, bipartisan rhetoric, and the promise of calming a public shaken by the convulsions of a contested election. Then, after the tragedy of 9/11, both the country and the world looked to him for leadership that could unite people behind great common goals. Instead, George W. Bush squandered the good will felt toward America, turned allies into adversaries, and ran what may well be the most radical and divisive administration in the history of the presidency. Carefully documented and with vivid detail, The Book on Bush traces the guiding ideology that runs through a wide range of W.'s policies. The Book on Bush is an invaluable resource that exposes plutocracy posing as patriotism and, in area after area, the encroachment of radical right-wing ideology onto a moderate country. Book jacket.

Gatorade is an enthralling story, brought to life in bright color and sharp detail in this book as journalist and author Darren Rovell chronicles every astonishing milestone of the company's history. With unprecedented access to the inventors, the marketers, the analysts and observers, and key company figures past and present, Rovell recounts the sweat-drenched University of Florida football practices, the first (unpalatable) prototypes, and the commercial and financial interest that quickly took hold following the drink's first on-field successes. Then came the advertising, sponsorships, product placements (many of them fortuitous), and finally the two milestones that cemented Gatorade's iconic status once and for all -- the ubiquitous Gatorade bath and the Michael Jordan "Be Like Mike" endorsement deal. With refreshing candor, First in Thirst also offers an inside look at all the aspects that went into building the brand, such as: negotiations, battles, lawsuits, mergers and acquisitions, product strategies, lucky breaks, and even the mishaps that have attended Gatorade's reign as the 800-pound gorilla of the sports-drink scene. First in Thirst identifies the nine Gatorade Rules, business principles that have helped Gatorade become one of the most dominant brands ever. By adhering to these principles, businesses in other industries may achieve greater brand recognition and market share. Long before America knew what "deep-down body thirst" was, a team of university scientists had already invented something to quench it. This book is the story of the product and the company, and of America's fascination with the one and only Gatorade.

Work and Authority in Industry analyzes how the entrepreneurial class responded to the challenge of creating, and later managing, an industrial work force in widely differing types of industrial societies: the United States, England, and Russia. Bendix's penetrating re-examination of an aspect of economic history largely taken for granted was first published in 1965. It has become a classic. His central notion, that the behavior of the capitalist class may be more important than the behavior of the working class in determining the course of events, is now widely accepted. The book explores industrialization, management, and ideological appeals; entrepreneurial ideologies in England's early phase of industrialization; entrepreneurial ideologies in eighteenth- and nineteenth-century Russia; the bureaucratization of economic enterprises; and the American experience with -industrialization. This essential text will interest those in the fields of political science, industrial relations, management studies, as well as comparative sociologists and historians.