The name Boeing evokes vivid images, from the B-17 Flying Fortresses of World War II to the 707 and 747 jet transports that revolutionized air travel. Less well known: The Boeing Company built the first stage of the Saturn rocket that started men on the way to the moon, developed the Minuteman missile system, and is now designing America's space station. Boeing jets, in service around the globe, carry 675 million passengers annually--the equivalent of twelve percent of the world's population. Behind the statistics and the awe-inspiring aircraft is a company of paradoxes, a vast organization nimble enough to take daring market risks that have kept it at the top of its industry. Robert J. Serling, forty-five years an award-winning aviation writer, takes the reader behind the scenes with humor, objectivity, and abundant anecdotes: Boeing once went seventeen months without seeing a single domestic jetliner and came close to bankruptcy. One of its legendary test pilots unexpectedly barrel-rolled a prototype jetliner, into which the company had sunk one-quarter of its net worth, because he thought the stunt would help sell the airplane. Legend and Legacy, Robert J. Serling's most ambitious work to date, reads like a novel, complete with memorable characters who, despite occasional stumbles, helped win the war and conquer the commercial skies: The salesman who almost traded a used 727 for $12 million worth of underwear. The vice president who worked in a darkened office illuminated by a single, low-wattage light bulb. The gifted, driven engineers who did the impossible, by yesterday. Never in its seventy-five years has Boeing been so revealingly profiled. This book is must-reading for anyone fascinated by the history of aviation.

It was the summer of '81 and the brokers at the shabby offices of Bache & Co. couldn't have been happier: After years of their business being tainted by one scandal after another, the beleaguered firm was being purchased by one of America's most respected institutions, Prudential Insurance. Soon rechristened as Prudential-Bache Securities, the brokerage firm would continued the trust needed to attract thousands of new investors eager to put their savings into rock-solid investments. Yet as billions of dollars began pouring in from around the country, Pru-Bache executives and their outside sponsors of investment deals were secretly eating into the very cash Pru-Bache was supposed to be protecting - and indeed growing - for their customers. As their brokers were touting financially shaky limited partnership deals as safe and solid investments, everyone from elderly retirees to sophisticated investors was being duped, with hundreds of thousands of them losing their homes, their retirement funds, or massive chunks of their savings. Meanwhile, executives at Pru-Bache and their colleagues were enjoying lavish party vacations, exorbitant personal gifts, and business trips aboard ships like the QE2 - all paid for by the investor capital with which they were entrusted. By the time regulators could pin anything on Pru-Bache, what began as the comeback story of the '80s had become the most destructive scandal Wall Street had ever known. In Serpent on the Rock, award-winning reporter Kurt Eichenwald, who investigated the scandal for the New York Times, tells the whole devastating story of the rot behind the dignified facade of Wall Street. With intricate detail of the crimes and lies behind the "rock-solid" image, Eichenwald re-creates the colorful characters who were the primary enablers of the massive scandal the company is still reeling from today.

Maps, tables, charts, epilogue, appendices, index.