Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever and technology was changing faster than at any time in the company's history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger -- think global -- and turn Disney into a stronger brand in international markets. Twelve years later, Disney is the largest, most respected media company in the world, counting Pixar, Marvel, Lucasfilm, and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over. Now Iger shares the lessons he's learned while running Disney and leading its 200,000 employees, and he explores the principles that are necessary for true leadership.

"From James Bond to the Beatles, from Saturday Night Fever to Grease, from Daniel Day-Lewis to Dustin Hoffman, from Steve Martin to Cheech and Chong. As president of United Artists, Paramount, and Columbia, producer of The Jerk, Lenny, and The Crucible, [David Picker's] seen it all, loved it all (well, most of it), and now he's sharing it all. When the show is over you will have learned about the deals, the hits, the flops, the good guys, the bad guys, and all the rest"--Amazon.com.