7 results for "Business"

Cross Cultural Design: Communicating in the Global Marketplace

Henry Steiner,Ken Haas
Cross-Cultural Design is the first book to examine the challenges and rewards experienced by the world's leading communication professionals when handling assignments outside their own cultures. The solutions to these marketing problems are documented here in 309 stunning full-colour images, accompanied by the creators' provocative descriptions of their setbacks, triumphs and discoveries.The works shown range from designs for advertisements, corporate identity programmes, annual reports, films, packages, books, magazines, posters and signage to currency, postage stamps and environmental graphics. Among clients represented are banks, print media, software companies, airlines, governments and manufacturing firms.This anthology is introduced by Henry Steiner's stimulating essay "Spam Sushi and Chameleons", which articulates the issues and provides conceptual ideas for succeeding in the global marketplace. In the pages that follow, the work of such outstanding professionals as Saul Bass, Walter Bernard, Ken Cato, Ivan Chermayeff, Joe Duffy, Alan Fletcher, Dan Friedman, Milton Glaser, Eiko Ishioka, Tibor Kalman, Clement Mok, Erik Spiekermann and Henry Wolf is illustrated and discussed. This unique volume also includes much practical information, a contributors' directory, an extensive bibliography and a thorough index.Cross-Cultural Design will be welcomed as both a thought-provoking exploration of international design and an invaluable reference source for designers, advertising agencies, marketing professionals, business corporations, scholars and students.
Van Nostrand Reinhold 1990-05

Letters to Camondo

Edmund de Waal
A tragic family history told in a collection of imaginary letters to a famed collector, Moïse de Camondo. 63 rue de Monceau, Paris Dear friend, As you may have guessed by now, I am not in your house by accident. I know your street rather well. Count Moïse de Camondo lived a few doors away from Edmund de Waal’s forebears, the Ephrussi, first encountered in his bestselling memoir, The Hare with Amber Eyes . Like the Ephrussi, the Camondos were part of belle epoque high society. They were also targets of antisemitism. Camondo created a spectacular house and filled it with the greatest private collection of French eighteenth-century art for his son, Nissim, to inherit. But when Nissim was killed in the First World War, it became a memorial and, upon the Count’s death, was bequeathed to France. The Musée Nissim de Camondo has remained unchanged since 1936. De Waal explores the lavish rooms and detailed archives and uncovers new layers to the family story. In a series of haunting letters addressed to the Count, he tells us what happened next.
Picador 2022-06-07 192 pages

The Art Of Thinking

Dagobert D. Runes
The Art of Thinking by Dagobert D. Runes is a comprehensive guide to developing critical thinking skills. The book covers a wide range of topics, including logic, reasoning, problem-solving, decision-making, and creativity. Runes explores the importance of clear and concise communication, and provides practical techniques for improving one's ability to express ideas effectively.The Art of Thinking is divided into three main sections. The first section focuses on the foundations of critical thinking, including the nature of thought and the principles of logic. The second section delves into specific thinking skills, such as analysis, synthesis, and evaluation. The final section explores the practical applications of critical thinking in various contexts, including business, education, and personal relationships.Throughout the book, Runes provides numerous examples and exercises to help readers develop and apply their critical thinking skills. He also emphasizes the importance of self-reflection and continuous learning, encouraging readers to regularly evaluate their own thinking processes and seek out new information and perspectives.Overall, The Art of Thinking is a valuable resource for anyone looking to improve their critical thinking skills and become a more effective and thoughtful communicator.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.
Literary Licensing, LLC 2011-05 96 pages

Unraveling What I Learned about Life While Shearing Sheep, Dyeing Wool, and Making the World's Ugliest Sweater

Peggy Orenstein
"Orenstein is such a breezy, funny writer, it's easy to forget she's an important thinker too."--People In this lively, funny memoir, Peggy Orenstein sets out to make a sweater from scratch--shearing, spinning, dyeing wool--and in the process discovers how we find our deepest selves through craft. Orenstein spins a yarn that will appeal to everyone. The COVID pandemic propelled many people to change their lives in ways large and small. Some adopted puppies. Others stress-baked. Peggy Orenstein, a lifelong knitter, went just a little further. To keep herself engaged and cope with a series of seismic shifts in family life, she set out to make a garment from the ground up: learning to shear sheep, spin and dye yarn, then knitting herself a sweater. Orenstein hoped the project would help her process not just wool but her grief over the recent death of her mother and the decline of her dad, the impending departure of her college-bound daughter, and other thorny issues of aging as a woman in a culture that by turns ignores and disdains them. What she didn't expect was a journey into some of the major issues of our time: climate anxiety, racial justice, women's rights, the impact of technology, sustainability, and, ultimately, the meaning of home. With her wry voice, sharp intelligence, and exuberant honesty, Orenstein shares her year-long journey as daughter, wife, mother, writer, and maker--and teaches us all something about creativity and connection.
HarperCollins Publishers 2024-01-23 224 pages