Walter Isaacson’s “enthralling” ( The New Yorker ) worldwide bestselling biography of Apple cofounder Steve Jobs. Based on more than forty interviews with Steve Jobs conducted over two years—as well as interviews with more than 100 family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing. At a time when America is seeking ways to sustain its innovative edge, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in 21st century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering. Although Jobs cooperated with the author, he asked for no control over what was written. He put nothing off-limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted. Driven by demons, Jobs could drive those around him to fury and despair. But his personality and products were interrelated, just as Apple’s hardware and software tended to be, as if part of an integrated system. His tale is instructive and cautionary, filled with lessons about innovation, character, leadership, and values. Steve Jobs is the inspiration for the movie of the same name starring Michael Fassbender, Kate Winslet, Seth Rogen, and Jeff Daniels, directed by Danny Boyle with a screenplay by Aaron Sorkin.

La 4e de couverture indique : "Here is Trump in action—how he runs his organization and how he runs his life—as he meets the people he needs to meet, chats with family and friends, clashes with enemies, and challenges conventional thinking. But even a maverick plays by rules, and Trump has formulated time-tested guidelines for success. He isolates the common elements in his greatest accomplishments; he shatters myths; he names names, spells out the zeros, and fully reveals the deal-maker’s art. And throughout, Trump talks—really talks—about how he does it. Trump: The Art of the Deal is an unguarded look at the mind of a brilliant entrepreneur—the ultimate read for anyone interested in the man behind the spotlight."

"An engaging read that will engross any would-be entrepreneur" ( Wall Street Journal ), now updated with a new afterword by the author: In the tradition of Phil Knight's Shoe Dog comes the incredible untold story of how Netflix went from concept to company -- all revealed by co-founder and first CEO Marc Randolph. Once upon a time, brick-and-mortar video stores were king. Late fees were ubiquitous, video-streaming unheard was of, and widespread DVD adoption seemed about as imminent as flying cars. Indeed, these were the widely accepted laws of the land in 1997, when Marc Randolph had an idea. It was a simple thought--leveraging the internet to rent movies--and was just one of many more and far worse proposals, like personalized baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning. But Hastings was intrigued, and the pair--with Hastings as the primary investor and Randolph as the CEO--founded a company. Now with over 150 million subscribers, Netflix's triumph feels inevitable, but the twenty first century's most disruptive start up began with few believers and calamity at every turn. From having to pitch his own mother on being an early investor, to the motel conference room that served as a first office, to server crashes on launch day, to the now-infamous meeting when Netflix brass pitched Blockbuster to acquire them, Marc Randolph's transformational journey exemplifies how anyone with grit, gut instincts, and determination can change the world--even with an idea that many think will never work. What emerges, though, isn't just the inside story of one of the world's most iconic companies. Full of counter-intuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in business or in life: How do you begin? How do you weather disappointment and failure? How do you deal with success? What even is success? From idea generation to team building to knowing when it's time to let go, That Will Never Work is not only the ultimate follow-your-dreams parable, but also one of the most dramatic and insightful entrepreneurial stories of our time.

Widely acknowledged as the greatest marketer/salesman of the television era, Ron Popeil literally invented direct-response TV sales which, over the last 20 years, has earned him $300 million. The Salesman of the Century presents his rags-to-riches story.

Savvy executives have long relied on the insights of Peter Drucker. Here the world's most influential management thinker gives his enlightening views on the business challenges of the present and the future. Reader Joseph Campanella's long career in American theater and TV includes ten Broadway plays, over six hundred television shows and over twenty motion pictures. His well-known voice brings resonance and confidence to this business classic.

In The Fords: An American Epic, Peter Collier and David Horowitz tell the riveting story of three generations of Fords, a dramatic story of conflict between fathers and sons played out against the backdrop of America's greatest industrial empire. The story begins with the first Henry Ford, the mechanical wizard, tinkerer and "mad genius" who drove the automobile into the heart of American life he had become an embittered crank who so possessively loved the company he built that when his son, Edsel, tried to change it to suit the changing times, Henry destroyed him. It was left to Edsel's son Henry II to avenge him and save the Ford Motor Company in the postwar world.

Chapter 5. Cost Centres and Cost Structure -- TYPICAL COST CENTRES -- THE COST POINTS -- THE COST CATEGORIES -- THE HIGH COST OF NOT-DOING -- Chapter 6. The Customer Is the Business -- MARKET REALITIES -- HOW TO SEE THE UNEXPECTED -- UNDERSTANDING THE CUSTOMER -- Chapter 7. Knowledge Is the Business -- WHAT CAN WE DO WELL? -- KNOWLEDGE REALITIES -- HOW GOOD Is OUR KNOWLEDGE? -- Chapter 8. This Is Our Business -- WHAT IS LACKING? -- PART II: FOCUS ON OPPORTUNITY -- Chapter 9. Building on Strength -- THE RISE OF GENERAL MOTORS -- THE FIRST INNOVATORS -- HOW THE ROTHSCHILDS GREW -- TARGETS AND TIME

From Ben Mezrich, the New York Times bestselling author of The Accidental Billionaires and Bringing Down the House, comes Bitcoin Billionaires --the fascinating story of brothers Tyler and Cameron Winklevoss's big bet on crypto-currency and its dazzling pay-off. Ben Mezrich's 2009 bestseller The Accidental Billionaires is the definitive account of Facebook's founding and the basis for the Academy Award–winning film The Social Network . Two of the story's iconic characters are Harvard students Tyler and Cameron Winklevoss: identical twins, Olympic rowers, and foils to Mark Zuckerberg. Bitcoin Billionaires is the story of the brothers’ redemption and revenge in the wake of their epic legal battle with Facebook. Planning to start careers as venture capitalists, the brothers quickly discover that no one will take their money after their fight with Zuckerberg. While nursing their wounds in Ibiza, they accidentally run into an eccentric character who tells them about a brand-new idea: cryptocurrency. Immersing themselves in what is then an obscure and sometimes sinister world, they begin to realize “crypto” is, in their own words, "either the next big thing or total bulls--t." There’s nothing left to do but make a bet. From the Silk Road to the halls of the Securities and Exchange Commission, Bitcoin Billionaires will take us on a wild and surprising ride while illuminating a tantalizing economic future. On November 26, 2017, the Winklevoss brothers became the first bitcoin billionaires. Here’s the story of how they got there—as only Ben Mezrich could tell it.

Even after repeated boom and bust cycles on Wall Street, it’s still possible to make real money in the stock market—provided investors take a disciplined approach to investing. Personal finance expert, bestselling author, and host of CNBC’s Mad Money Jim Cramer shows how ordinary investors can prosper, no matter the climate on Wall Street. How do we find hot stocks without getting burned? How do we fatten our portfolios and stay financially healthy? In Jim Cramer ’ s Real Money , financial expert Jim Cramer explains how to invest wisely in chaotic times, and he does so in plain English in a style that is as much fun as investing is—or should be, when it’s done right. For starters, Cramer recommends devoting a portion of your assets to speculation. Everyone wants to find the big winners that can bring outsized gains, and Cramer explains how to allocate your portfolio so that you can afford to take this kind of risk wisely. He explains why “buy and hold” is a losing philosophy: For Cramer, it’s “buy and homework.” If you can’t spend an hour a week researching each of your stocks, then you should hand off your portfolio to a mutual fund—and Cramer identifies the very few mutual funds that he’d recommend. Cramer reveals his Ten Commandments of Trading (Commandment #5: Tips are for waiters), explains why he’s not afraid to compare investing to gambling (and tells you which book on gambling you should read to become a better investor), and discloses his Twenty-Five Rules of Investing (Rule #4: Look for broken stocks, not broken companies). Detailed yet approachable, Cramer shows how to compare stock prices in a way that you can understand, how to spot market tops and bottoms, how to know when to sell, how to rotate among cyclical stocks to catch the big moves, and much more. Jim Cramer’s Real Money is filled with insider advice that really works, information that Cramer himself used to make millions during his fourteen-year career on Wall Street. Written in Cramer’s distinctive turbocharged style, this is every investor’s guide to what you really must know to make big money in the stock market.

""Socialism: An Economic and Sociological Analysis"" is a seminal work by the Austrian economist and philosopher Ludwig von Mises. Originally published in 1922, this revised edition from 1951 offers a comprehensive critique of socialism, examining its economic and sociological implications. Mises argues that socialism, which seeks to eliminate private ownership of the means of production and replace it with collective ownership, is fundamentally flawed and cannot work in practice. He explores the reasons why socialist economies inevitably lead to inefficiency, misallocation of resources, and ultimately, economic collapse. Mises also examines the social and political implications of socialism, arguing that it leads to the destruction of individual freedom and the growth of authoritarianism. The book remains a classic in the field of economics and political philosophy, and is essential reading for anyone interested in understanding the strengths and weaknesses of socialist ideology.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.

No Fear Shakespeare gives you the complete text of "Twelfth Night" on the left-hand page, side-by-side with an easy-to-understand translation on the right. Each No Fear Shakespeare contains

Finance expert, bestselling author, and host of CNBC’s Mad Money Jim Cramer takes readers on a wild Wall Street ride—revealing how to play the game, who breaks the rules, and who gets hurt. Everyone on Wall Street knows Jim Cramer, and Cramer knows Wall Street better than anyone. Candid and outrageous, Confessions of a Street Addict takes readers on the wild ride that is Wall Street. Cramer details his life, from the middle-class Philadelphia suburbs to Harvard, where he began managing money, and then to Goldman Sachs. He brilliantly describes the life of a money manager: the frenetic pace, the constant pressure to outperform the market and other fund managers, and the sharklike attacks fund managers make as they circle a fund perceived to be in trouble. Throughout the book Cramer is characteristically outspoken, offering his hard-won insights about the market and everyone in it, himself included. There has never been a more eloquent market insider than Cramer, nor a more high-octane book about Wall Street.

From a Hackney council estate to the House of Lords, this is the extraordinary story of one of our greatest entrepreneurs. Alan Sugar was born in 1947 and brought up on a council estate in Clapton, in Hackney. As a kid he watched his dad struggle to support the family, never knowing from one week to the next if he'd have a job. It had a huge impact on him, fuelling a drive to succeed that was to earn him a sizeable personal fortune. Now he describes his amazing journey, from schoolboy enterprises like making and selling his own ginger beer to setting up his own company at nineteen; from Amstrad's groundbreaking ventures in hi-fi and computers, which made him the darling of the stock exchange, to the dark days when he nearly lost it all; from his pioneering deal with Rupert Murdoch to his boardroom battles at Tottenham Hotspur FC. He takes us into the world of The Apprentice, and describes his appointment as advisor to the government and elevation to the peerage. Like the man himself, this autobiography is forthright, funny and sometimes controversial.

The Stars Shine Down is Sidney Sheldons twelfth and most passionate novel, set against the glamorous world of international business and featuring a complex and compelling heroine faced with a series of life-shattering decisions. Lara Cameron is young and beautiful. Rising from a past she seeks to repress, she achieves her wildest ambition, creating a much envied business empire. Then, overnight, all that has gone before, her fortune, her achievements, and her marriageeverythingis at risk. Paul Martin, a brilliant but mysterious lawyer who is captivated by Lara, finally is faced with her desire for independence and his own compulsion no to let her go. Howard Keller, Laras longtime friend and mentor, is torn between loyalty to her and maintaining a terrifying secret, one that must never be revealedespecially to Lara. It is Philip Adler who offers Lara an exciting new world, but at a devastating price that threatens to destroy them both. From Scotland to Nova Scotia, New York to London, Rome to Reno, The Stars Shine Down is classic Sidney Sheldon, featuring the startling shocks and amazing surprises millions of readers have come to expect and love. It is also a highlight in a continuum of virtuoso performances by the man everyone turns to for irresistible romance, cliff-hanger suspense, and the totally unexpected.

From one of the most provocative entrepreneurs of our time, Marc Ecko reveals his formula for building an authentic brand or business in a compelling how-to guide that’s perfect to “educate the next generation of dreamers” ( Kirkus Reviews ). As instructive as it is innovative, Unlabel empowers you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This visual blueprint teaches you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Ecko shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents’ garage to the bold creator of two hugely successful branded platforms—Ecko Unltd. and Complex Media. As Ecko explains, it’s not enough to simply merge your inner artist with business savvy, you must understand the anatomy of a brand, starting with its authentic spine. With Unlabel , you will discover your own voice by overcoming fear, take action and deliver on your promises, understand why failure is essential, learn how your product or service makes people feel, and recognize if your nostalgia for the past is hampering your ability to envision your future. Unlabel provides a bold and honest approach to building an authentic personal brand, and a roadmap for growing a bootstrap start-up into a sustainable business.

Directed primarily toward undergraduate business college/university majors, this text also provides practical content to current and aspiring industry professionals. Better Business offers the business content aspiring professionals need, but in a better way. By presenting the material in a stimulating Q&A format, Better Business encourages readers to fully engage with the materials and understand rather than memorize key concepts. 0133098796 / 9780133098792 Better Business Plus MyBizLab with Pearson eText -- Access Card Package Package consists of 0133059049 / 9780133059045 Better Business 0133059448 / 9780133059441 MyBizLab with Pearson eText -- Access Card -- for Better Business

1102 pages Prentice Hall; 2 edition (May 1972) English

The key to becoming a millionaire republican is to do the opposite of what the masses do. These counterintuitive rules show how to harness the current political, business, and social winds to create a unique plan for success.