For four decades, Alan Siegel and Irene Etzkorn have been on the frontlines of the battle to make things simple. They have consulted with Xerox, American Express, 3M, the U.S. Air Force, the IRS, and many others to simplify their processes, their offerings, everything they do - with dramatic results for these businesses and the customers they serve. Siegel and Etzkorn believe in simplicity as a philosophy, a guiding principle, and a way of life, but they have learned firsthand that it's not so simple to make things simple - it demands a commitment to clarity, honesty, discipline, and intelligence. Three things, the authors believe, can be said with certainty: simplicity works; it is accessible to all of us; and we've never needed it more than we do today. These three principles are at the core of SIMPLE, a book that will expose the overly complex things you do, reveal the reasons why you do them, and make it harder for you to keep on doing them.

"[The editors] cast their net wide, picking up some excellent stories from nontraditional sources that even avid readers of the business press may have missed."-"USA Today," on the 2001 edition Series editor Andrew Leckey and guest editor Ken Auletta have scoured the print media, consulted with the editors of major business and general interest publications, and surveyed journalism school deans to find the best business stories from the last twelve months. Among those selected: Michael Lewis on teenage stock trader Jonathan Lebed, from "The New York Times Magazine"; James B. Stewart on the irrepressible Michael Milken, from "The New Yorker"; and many others from the pages of "The Wall Street Journal, Rolling Stone, Fortune, Rocky Mountain News, "and" Wired. " The second annual edition continues the excellence and comprehensive range of this fascinating anthology series.