12 results for "Business"

The wires of war: technology and the global struggle for power

Helberg, Jacob
From the former news policy lead at Google, an urgent and groundbreaking account of the high-stakes global cyberwar brewing between Western democracies and the autocracies of China and Russia that could potentially crush democracy. From 2016 to 2020, Jacob Helberg led Google's global internal product policy efforts to combat disinformation and foreign interference. During this time, he found himself in the midst of what can only be described as a quickly escalating two-front technology cold war between democracy and autocracy. On the front-end, we're fighting to control the software--applications, news information, social media platforms, and more--of what we see on the screens of our computers, tablets, and phones, a clash which started out primarily with Russia but now increasingly includes China and Iran. Even more ominously, we're also engaged in a hidden back-end battle--largely with China--to control the Internet's hardware, which includes devices like cellular phones, satellites, fiber-optic cables, and 5G networks. This tech-fueled war will shape the world's balance of power for the coming century as autocracies exploit twenty-first-century methods to re-divide the world into twentieth century-style spheres of influence. Helberg cautions that the spoils of this fight are power over every meaningful aspect of our lives, including our economy, our infrastructure, our national security, and ultimately, our national sovereignty. Without a firm partnership with the government, Silicon Valley is unable to protect democracy from the autocrats looking to sabotage it from Beijing to Moscow and Tehran. The stakes of the ongoing cyberwar are no less than our nation's capacity to chart its own future, the freedom of our democratic allies, and even the ability of each of us to control our own fates, Helberg says. And time is quickly running out.
Avid Reader Press 2022 360 pages

The Art of Invisibility The World's Most Famous Hacker Teaches You how to be Safe in the Age of Big Brother and Big Data

Kevin Mitnick
The world's most famous hacker reveals the secrets on how citizens and consumers can stay connected and on the grid safely and securely by using cloaking and counter-measures in today's age of Big Brother and Big Data. Your every step online is being tracked and stored, and your identity is easily stolen. Big companies and big governments want to know and exploit what you do, and privacy is a luxury few can afford or understand. In this explosive yet practical book, computer-security expert Kevin Mitnick uses true-life stories to show exactly what is happening without your knowledge and teaches you "the art of invisibility": online and everyday tactics to protect you and your family. Reading this book, you will learn everything from password protection and smart Wi-Fi usage to advanced techniques designed to maximize your anonymity. Invisibility isn't just for superheroes–privacy is a power you need in the age of Big Brother and Big Data.
Back Bay Books 2018 321 pages

Manipulation: what it is, why it's bad, what to do about it

Sunstein, Cass R.
"New technologies are offering companies, politicians, and others unprecedented opportunity to manipulate us. Sometimes we are given the illusion of power - of freedom - through choice, yet the game is rigged, pushing us in specific directions that lead to less wealth, worse health, and weaker democracy. In, Manipulation, nudge theory pioneer and New York Times bestselling author, Cass Sunstein, offers a new definition of manipulation for the digital age, explains why it is wrong; and shows what we can do about it. He reveals how manipulation compromises freedom and personal agency, while threatening to reduce our well-being; he explains the difference between manipulation and unobjectionable forms of influence, including 'nudges'; and he lifts the lid on online manipulation and manipulation by artificial intelligence, algorithms, and generative AI, as well as threats posed by deepfakes, social media, and 'dark patterns,' which can trick people into giving up time and money. Drawing on decades of groundbreaking research in behavioral science, this landmark book outlines steps we can take to counteract manipulation in our daily lives and offers guidance to protect consumers, investors, and workers." --
Cambridge University Press 2025-08-28 219 pages

User Interface Design for Programmers

Avram Joel Spolsky
Most programmers' fear of user interface (UI) programming comes from their fear of doing UI design. They think that UI design is like graphic design—the mysterious process by which creative, latte-drinking, all-black-wearing people produce cool-looking, artistic pieces. Most programmers see themselves as analytic, logical thinkers instead—strong at reasoning, weak on artistic judgment, and incapable of doing UI design. In this brilliantly readable book, author Joel Spolsky proposes simple, logical rules that can be applied without any artistic talent to improve any user interface, from traditional GUI applications to websites to consumer electronics. Spolsky's primary axiom, the importance of bringing the program model in line with the user model, is both rational and simple. In a fun and entertaining way, Spolky makes user interface design easy for programmers to grasp. After reading User Interface Design for Programmers , you'll know how to design interfaces with the user in mind. You'll learn the important principles that underlie all good UI design, and you'll learn how to perform usability testing that works.
Apress 2013-05-25 144 pages

The human test: how predictability, creativity, and the quantum mind will redefine life in the age of AI

Folman, Ron
"As data harvesting continues its exponential growth and computing power increases beyond what we can even imagine, AI and Big Data will be able to predict what we want for breakfast, what shoes we will buy, which political party we will vote for, and who we will fancy in a bar. Indeed, these deep-learning machines will know us better than we know ourselves. The day awaits when academia and big business will be able to quantify just how predictable each of us are. If indeed we are predictable like machines, to what extent are we alive, and under what definition? In The Human Test, quantum physicist Ron Folman unites findings from cognitive science, quantum physics, philosophy, and technology to offer a prescient look into this startling new era of human existence. If we are indeed found to be predictable, it will change everything we thought we knew about human nature. The Human Test strives for a new paradigm, and this new paradigm is found in human predictability. Existing monitors of general brain activity measure only very rudimentary aspects of the human experience, or what may be called human life; could the advent of a disruptive new technology bring about a much more insightful measure of who we are? While The Human Test describes a new and profound near-future impact of AI, it is rooted in a topic of paramount importance to humans: the enigma of consciousness and how it defines human life-or, what differentiates humans from all other life forms. Ultimately, The Human Test addresses some of the most fundamental questions about our species, starting with the most crucial: do we have free will, or are we merely machines? Fortunately, there is an antidote to predictability: creativity, that wondrous state of being original and inherently not predictable. Ultimately, Folman argues that if we can understand predictability, we can learn how to distance ourselves from it, and transcend to a purer idea of what human life should look like"-- Provided by publisher.
Prometheus 2025-03-25 267 pages