"The business of videogames is both a prestige industry and a very opaque one. Based on dozens of firsthand interviews and covering the development of landmark games including Bioshock: Infinite, Epic Mickey, Dead Space, and more, and through the studios' shocking closures, this book will tell the stories of how real people are affected by game studio shutdowns -- and how and if they recover. Jason Schreier has made a name for himself as gaming's preeminent investigative journalist. In PRESS RESET, through countless of insider interviews that cover hostile takeovers, abusive bosses, corporate drama, bounced checks, and that one time the Boston Red Sox's Curt Schilling decided he was going to lead a game studio that would take out World of Warcraft, Schreier covers not only why video games are so hard to make, he explores why it's so hard to make a living making games in the first place"--

She has mesmerized movie audiences since her debut in National Velvet at the age of twelve, dazzled both men and women with her luminous beauty and iconic presence, displayed shrewd business acumen by creating a line of fragrances with unparalleled success, and her AIDS activism has been a call to arms for people around the world. She is Hollywood's greatest living star and a living legend -- Elizabeth Taylor. One of her greatest passions is jewelry, and over the years she has amassed one of the world's foremost collections. By the time she was in her thirties, Elizabeth Taylor already owned an outstanding set of Burmese rubies and diamonds from Cartier, a fantastic emerald and diamond suite from Bulgari, and the 33.19-carat Krupp diamond, a gift from Richard Burton. That ring was later eclipsed by a subsequent gift from Burton, when he bought a staggering 69.42-carat pear-shaped diamond. Newly named the Taylor-Burton Diamond, it catapulted Elizabeth Taylor into that rarefied pantheon of great jewelry collectors.

From one of the most provocative entrepreneurs of our time, Marc Ecko reveals his formula for building an authentic brand or business in a compelling how-to guide that’s perfect to “educate the next generation of dreamers” ( Kirkus Reviews ). As instructive as it is innovative, Unlabel empowers you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This visual blueprint teaches you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Ecko shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents’ garage to the bold creator of two hugely successful branded platforms—Ecko Unltd. and Complex Media. As Ecko explains, it’s not enough to simply merge your inner artist with business savvy, you must understand the anatomy of a brand, starting with its authentic spine. With Unlabel , you will discover your own voice by overcoming fear, take action and deliver on your promises, understand why failure is essential, learn how your product or service makes people feel, and recognize if your nostalgia for the past is hampering your ability to envision your future. Unlabel provides a bold and honest approach to building an authentic personal brand, and a roadmap for growing a bootstrap start-up into a sustainable business.

Never Leave Well Enough Alone, first published in 1951, is the classic introduction to modern industrial design by the 'father' of the movement - Raymond Loewy. Loewy (1893-1986) was responsible for transforming thousands of everyday objects into streamlined masterpieces, many of which are still popular and in-use in daily life today. Examples include corporate logos; packaging for Lucky Strike cigarettes and Pepsodent toothpaste; Studebaker and Greyhound automotive and bus design; buildings and household furnishings; and appliances such as toasters and refrigerators. This new reprint edition is formatted to Loewy's original design of 6 inches by 7 inches - his first foray into book design; and is illustrated throughout with drawings and photographic examples of his work.

Cross-Cultural Design is the first book to examine the challenges and rewards experienced by the world's leading communication professionals when handling assignments outside their own cultures. The solutions to these marketing problems are documented here in 309 stunning full-colour images, accompanied by the creators' provocative descriptions of their setbacks, triumphs and discoveries.The works shown range from designs for advertisements, corporate identity programmes, annual reports, films, packages, books, magazines, posters and signage to currency, postage stamps and environmental graphics. Among clients represented are banks, print media, software companies, airlines, governments and manufacturing firms.This anthology is introduced by Henry Steiner's stimulating essay "Spam Sushi and Chameleons", which articulates the issues and provides conceptual ideas for succeeding in the global marketplace. In the pages that follow, the work of such outstanding professionals as Saul Bass, Walter Bernard, Ken Cato, Ivan Chermayeff, Joe Duffy, Alan Fletcher, Dan Friedman, Milton Glaser, Eiko Ishioka, Tibor Kalman, Clement Mok, Erik Spiekermann and Henry Wolf is illustrated and discussed. This unique volume also includes much practical information, a contributors' directory, an extensive bibliography and a thorough index.Cross-Cultural Design will be welcomed as both a thought-provoking exploration of international design and an invaluable reference source for designers, advertising agencies, marketing professionals, business corporations, scholars and students.