6 results for "Business"

Get Between the Covers Leave a Legacy by Writing a Book

Neil Shulman,Eric Spencer
Get Between the Cover is the user-friendly and interesting guide that helps everyone who has a book in them to go from idea to published book in new innovative ways. There are thousands of new writers who write books and try to publish them each year and millions more worldwide will consider writing one, but will fail to follow through on the process. When you think about writing or publishing a book... remember Get Between the Covers.
Morgan James Publishing 2008-01-02 356 pages

The Bloomberg way: a guide for reporters and editors

Winkler, Matthew,Sondag, Jennifer,Addison, Paul
Learn best practices from the most trusted name in business and financial reporting The Bloomberg Way is the journalist's guide to covering business, finance and the economy, with authoritative guidance from the editor-in-chief and senior editors of Bloomberg. As the lines between objectivity and opinion become increasingly blurred, the new edition of the Bloomberg Way shows you how to be the first to publish print and multimedia content with accuracy and journalistic integrity. The authors walk through the best-practice reporting, writing and editing processes followed by this elite, global journalistic organization. You'll learn how to work effectively in a highly competitive real-time news environment where every second matters. The book offers expert tips for taking a story from pitch to publication, along with discussion of journalistic principles including fairness, transparency, sourcing, libel, privacy and ethics. The Bloomberg Way describes essential guidelines for producing content for print, broadcast and web audiences. Topics include interviewing techniques, clarity and precision in writing and editing, compelling headlines and leads, the marriage of words and data in stories, effective charts and graphs, how to appear on television, writing for the web, and more. Each topic is accompanied by how-to examples and showcases useful functions from the Bloomberg Terminal. The Bloomberg Way also shows you how to collaborate with colleagues across platforms to report and present stories about: The stock, bond, commodity and currency markets. Companies, including earnings, mergers, debt, product strategy and managementms changes. Economies and their intersection with government and politics. The Bloomberg Way is the definitive book for any journalist or media specialist who needs to know how one of the world's leading news organizations covers news about business, finance and the economy.
Bloomberg Press 2017-08-01 368 pages

Due to circumstances beyond our control ..

Friendly, Fred W.
When Fred Friendly's powerful examination of broadcast news was published in 1967, it was judged by The New Yorker to be "an engrossing professional memoir." and it quickly leaped onto The New York Times bestseller list. Now reissued with a new Introduction by Dan Rather, anchor and managing editor of the CBS Evening News, and Tom Bettag, executive producer of Nightline, on the anniversary of Friendly's death, this discourse on the importance of television in society presents Friendly's uncannily prescient views on the corrosive effect of money on the news business, the sensationalization of news reporting, and the viewing public's appetite for quality broadcasting. With Edward R. Murrow, Fred Friendly practically invented television journalism. Through telling anecdotes and penetrating analysis, he recalls his collaborations with Murrow, from their stinging documentary on Senator Joseph McCarthy to CBS's pioneering coverage of the burgeoning civil rights and anti-Vietnam War movements. Friendly also recounts his resignation as president of CBS News in 1966, when the network ran reruns of I Love Lucy instead of Senate hearings on the war in Vietnam. Following that controversial decision, he began writing this memorable book.
Vintage Books 1995 338 pages

Make Your Mess Your Memoir

Anna David
We've all made a mess. And that means we all have a message. This is the book that shows you how to take the former and make it into the latter. FROM THE NY TIMES BESTSELLING AUTHOR When Anna David got sober and sold a book about her recovery to the biggest publisher in the world, she thought she'd made it. She was wrong. Still, after years of struggle and self-discovery, she ended up thriving personally and professionally. Now she's sharing what she's learned-and showing others how to do the same. In this page-turning and useful memoir-meets-manual, David reveals her personal lows (doing cocaine by herself while contemplating suicide), her career lows (a past-his-prime celebrity hurling a phone at her as she wrote his biography) and how her life today wouldn't be possible without those experiences. The last quarter of the book is a practical guide so that readers can make their own mess into a message-and memoir. In this completely comprehensive "biz-oir" packed with proven and authentic tools and techniques, memoirists-in-the-making will travel with David on her journey from struggling addict to New York Times bestselling writer/entrepreneur and also learn: -How to determine a memoir message and "why" -How to select scenes -The advantages and disadvantages of traditional and self-publishing -How to come up with a title, rewrite a book and hire editors -Potential legal concerns and how to avoid them -How to gather blurbs, write acknowledgments and arrange for a foreword -How to be set up for success on Amazon -The importance of an Advanced Reader Team And much more. The best time to write a book was 10 years ago. The second best time is now. To start creating the business tool that will change your career-and life-click ADD TO CART before the price changes.
Launch Pad Publishing 2020-06 182 pages

On Good Authority 7 Steps to Prepare, Promote and Profit from a How-To Book That Makes You the Go-to Expert

Anna David
The average book sells 300 copies and doesn't change the career-or life-of its author whatsoever. Instead, it becomes a shelf decoration, just one that happened to take a lot of money and effort to create. It doesn't have to be this way. After all, you probably already have a beautiful shelf! Whether you're ready to share your expertise with the world, want to launch a book that will serve you for your entire career or are tired of releasing books that don't do anything to help your business, On Good Authority: 7 Steps to Prepare, Promote and Profit from a How-To Book that Makes You the Go-To Expert is for you. Culled from dozens of interviews with top founders, CEOs, thought leaders and authors like Robert Greene, Chris Voss and Jay Abraham, On Good Authority walks you through a proven system for planning, promoting and profiting from your own how-to book while also breaking down how this kind of book can build your authority in ways nothing else can. In this book, you'll learn how to: Find an idea that will attract your ideal client so you can actually generate income from your book Nurture an audience while your book is being written so you don't end up releasing your book to crickets Break into the media big leagues by scoring appearances on shows like Today and Good Morning America Land podcast interviews that can lead to big book sales Create and secure paid speaking gigs with your newfound authority Have a tool that builds your business 24-7 for the rest of your life, without ever asking for a raise or complaining As Robert Greene says himself (in this book), "A book is the royal path to any kind of success you want in life." Still, the royal path requires very specific steps (but no curtseys). Learn what they are by reading On Good Authority today.
Legacy Launch Pad Publishing 2023-04-23 174 pages