3 results for "Business"

The Bloomberg way: a guide for reporters and editors

Winkler, Matthew,Sondag, Jennifer,Addison, Paul
Learn best practices from the most trusted name in business and financial reporting The Bloomberg Way is the journalist's guide to covering business, finance and the economy, with authoritative guidance from the editor-in-chief and senior editors of Bloomberg. As the lines between objectivity and opinion become increasingly blurred, the new edition of the Bloomberg Way shows you how to be the first to publish print and multimedia content with accuracy and journalistic integrity. The authors walk through the best-practice reporting, writing and editing processes followed by this elite, global journalistic organization. You'll learn how to work effectively in a highly competitive real-time news environment where every second matters. The book offers expert tips for taking a story from pitch to publication, along with discussion of journalistic principles including fairness, transparency, sourcing, libel, privacy and ethics. The Bloomberg Way describes essential guidelines for producing content for print, broadcast and web audiences. Topics include interviewing techniques, clarity and precision in writing and editing, compelling headlines and leads, the marriage of words and data in stories, effective charts and graphs, how to appear on television, writing for the web, and more. Each topic is accompanied by how-to examples and showcases useful functions from the Bloomberg Terminal. The Bloomberg Way also shows you how to collaborate with colleagues across platforms to report and present stories about: The stock, bond, commodity and currency markets. Companies, including earnings, mergers, debt, product strategy and managementms changes. Economies and their intersection with government and politics. The Bloomberg Way is the definitive book for any journalist or media specialist who needs to know how one of the world's leading news organizations covers news about business, finance and the economy.
Bloomberg Press 2017-08-01 368 pages

Due to circumstances beyond our control ..

Friendly, Fred W.
When Fred Friendly's powerful examination of broadcast news was published in 1967, it was judged by The New Yorker to be "an engrossing professional memoir." and it quickly leaped onto The New York Times bestseller list. Now reissued with a new Introduction by Dan Rather, anchor and managing editor of the CBS Evening News, and Tom Bettag, executive producer of Nightline, on the anniversary of Friendly's death, this discourse on the importance of television in society presents Friendly's uncannily prescient views on the corrosive effect of money on the news business, the sensationalization of news reporting, and the viewing public's appetite for quality broadcasting. With Edward R. Murrow, Fred Friendly practically invented television journalism. Through telling anecdotes and penetrating analysis, he recalls his collaborations with Murrow, from their stinging documentary on Senator Joseph McCarthy to CBS's pioneering coverage of the burgeoning civil rights and anti-Vietnam War movements. Friendly also recounts his resignation as president of CBS News in 1966, when the network ran reruns of I Love Lucy instead of Senate hearings on the war in Vietnam. Following that controversial decision, he began writing this memorable book.
Vintage Books 1995 338 pages