Gatorade is an enthralling story, brought to life in bright color and sharp detail in this book as journalist and author Darren Rovell chronicles every astonishing milestone of the company's history. With unprecedented access to the inventors, the marketers, the analysts and observers, and key company figures past and present, Rovell recounts the sweat-drenched University of Florida football practices, the first (unpalatable) prototypes, and the commercial and financial interest that quickly took hold following the drink's first on-field successes. Then came the advertising, sponsorships, product placements (many of them fortuitous), and finally the two milestones that cemented Gatorade's iconic status once and for all -- the ubiquitous Gatorade bath and the Michael Jordan "Be Like Mike" endorsement deal. With refreshing candor, First in Thirst also offers an inside look at all the aspects that went into building the brand, such as: negotiations, battles, lawsuits, mergers and acquisitions, product strategies, lucky breaks, and even the mishaps that have attended Gatorade's reign as the 800-pound gorilla of the sports-drink scene. First in Thirst identifies the nine Gatorade Rules, business principles that have helped Gatorade become one of the most dominant brands ever. By adhering to these principles, businesses in other industries may achieve greater brand recognition and market share. Long before America knew what "deep-down body thirst" was, a team of university scientists had already invented something to quench it. This book is the story of the product and the company, and of America's fascination with the one and only Gatorade.

The definitive biography of Chicago Bears superstar Walter Payton. In the twelve years since his death from cancer, Walter Payton’s legend has only grown in magnitude. The Hall of Fame running back, who broke Jim Brown’s all-time NFL rushing mark, appeared in nine Pro Bowls, won a Super Bowl ring with the 1985 Chicago Bears, and is still revered throughout the sporting landscape. Payton has become the lasting image of what’s great about football. Yet in mindlessly canonizing the man simply known as “Sweetness,” we have missed the opportunity to understand—and appreciate—one of the most uniquely complex and enigmatic superstars in the history of American sports. No longer. Based on meticulous research and interviews with nearly seven hundred family members, friends, teammates, and various associates, Sweetness delivers an unforgettable portrait of a man who lived his life just like he played the game: at full speed. From his childhood in segregated Mississippi, to Chicago, where Payton emerged from athlete to icon as he broke the NFL’s all-time rushing record and led the Bears to Super Bowl glory; to his darker moments battling depression and adjusting to life after football, Sweetness is an eloquently written, revelatory saga of a complex, guarded superstar who died far too young.

Funny, engaging, and sharply pointed in his appraisal of the sports complex bankrupting our cities, the celebrated author of A People's History of Sports in the United States returns with a hard-hitting indictment of big business and the corrupt practices that are ruining the sports we love. When attending a baseball game becomes a luxury reserved for the wealthy few and cities build multi-million dollar stadiums while letting their bridges crumble, the price of sports in this country demands reassessment. Bad Sports cuts through the hype and bombast to give us a portrait of sports ownership as irresponsible as the financial shenanigans that drove the nation to the edge of economic ruin. From the outrageous use of public funds for stadium construction to the use of these spaces for religious and political platforms, Dave Zirin raises vital questions about misplaced priorities and moral abdications among the politicians we elect and the owners of the teams we root for. Speaking out in clear and passionate terms for the rights of any taxpayer and sports fan, Zirin returns America's favorite pastimes back to where they belong--in the open and for the people.

The man who called the shots for some of the greatest heroes in the history of basketball reveals the innovative business secrets that catapulted him to the top of his game. Basketball Digest called superagent David Falk one of basketball’s most influential people, second only to NBA commissioner David Stern. Falk has represented more NBA first-round draft selections, lottery picks, Rookies-of-the-Year, and All-Stars than anyone else in the business. Now, he shares the fascinating insider details of how he negotiated lucrative contracts for superstars like Michael Jordan and Alonzo Mourning (changing the NBA’s entire salary structure in the process), learned from his mistakes, and branded and marketed some of the greatest basketball players in history as the fledgling team sport grew into a multibilliondollar business.

From Jeff Pearlman--the New York Times best-selling author of Three Ring Circus--comes the rollicking, outrageous story of the USFL, full of larger-than-life characters and you-can't-make-this-up stories featuring some of the biggest celebrities and buffoons in the game. The United States Football League--known fondly to millions of sports fans as the USFL--did not merely challenge the NFL, but cause its owners and executives to collectively shudder. In its three seasons from 1983-85, it secured multiple television deals, drew millions of fans and launched the careers of legends such as Steve Young, Jim Kelly, Herschel Walker, and Reggie White. But then it died beneath the weight of a particularly egotistical and bombastic team owner--a New York businessman named Donald J. Trump. In Football for a Buck, Jeff Pearlman draws on more than four hundred interviews to unearth all the salty, untold stories of one of the craziest sports entities to have ever captivated America. From 1980s drug excess to airplane brawls and player-coach punch outs, to backroom business deals and some of the most enthralling and revolutionary football ever seen, Pearlman transports readers back in time to this crazy, boozy, audacious, unforgettable era of the game. He shows how fortunes were made and lost on the backs of professional athletes and how, forty years ago, Trump was already a scoundrel and a spoiler. For fans of Terry Pluto's Loose Balls or Jim Bouton's Ball Four and of course Pearlman's own stranger-than-fiction narratives, Football for a Buck is sports as high entertainment--and a cautionary tale of the dangers of ego and excess.

A New York Times bestseller! The real-life "Jerry Maguire," superagent Leigh Steinberg shares his personal stories on the rise, fall, and redemption of his game-changing career in the high-stakes world of professional sports Leigh Steinberg is renowned as one of the greatest sports agents in history, representing such All-Pro clients as Troy Aikman, Bruce Smith, and Ben Roethlisberger. Over one particular seven-year stretch, Steinberg represented the top NFL Draft pick an unheard of six times. Director Cameron Crowe credits Steinberg as a primary inspiration for the titular character in Jerry Maguire , even hiring Steinberg as a consultant on the film. Lightyears ahead of his contemporaries, he expanded his players' reach into entertainment. Already the bestselling author of a business book on negotiation, the original superagent is now taking readers behind the closed doors of professional sports, recounting priceless stories, like how he negotiated a $26.5 million package for Steve Young—the biggest ever at the time—and how he passed on the chance to represent Peyton Manning. Beginning with his early days as a student leader at Berkeley, Steinberg details his illustrious rise into pro sports fame, his decades of industry dominance, and how he overcame a series of high-profile struggles to regain his sobriety and launch his comeback. This riveting story takes readers inside the inner circle of top-notch agents and players through the visionary career of Leigh Steinberg, the pre-eminent superagent of our time.

Jeff Van Gundy. Brad Stevens. Frank Vogel. Mike Budenholzer. Tom Thibodeau. Sam Presti. Leon Rose. Before you knew his name, before he drafted your favorite player, before he guided your team to a championship, he had a playing career of his own at an NCAA Division III college. He didn't play for fortune - the NBA was out of reach, and his school didn't even give athletic scholarships. He didn't play for fame - his games weren't televised, and the stands were rarely full. Whatever the motivation, he simply couldn't give up the game of basketball. And that didn't change after graduation, when it was time to pick a career path. For the first time in league history, NBA coaches and general managers are just as likely to have played Division III basketball as they are to have played in the NBA. While the number of former D3 players working in the NBA is higher than ever, small college alums have served in leadership positions since the league's founding. They shaped the NBA into what it is today, playing integral roles in the Lakers' initial success in Los Angeles, the inception of several expansion franchises, the creation of the popular All-Star Weekend dunk contest, the globalization of the league, and more. Their improbable and inspiring journeys tell a bigger story - the history of small college athletics, the evolution of coaching and management in the NBA, and the hiring practices in the most competitive fields. Their alma maters were small, but their impact on the game, and the implications of their success, loom large.

In 1906 the baseball world saw something that had never been done. Two teams from the same city squared off against each other in a World Series that pitted the heavily favored Cubs of the National League against the hardscrabble American League champion White Sox. Now, more than a century later, noted historian Bernard A. Weisberger tells the tale of a unique time in baseball, a unique time in America, and a time when Chicago was at the center of it all. When Chicago Ruled Baseball brings to life a dazzling epoch in a land of the self-made man—where A. G. Spalding helped establish baseball as both a national pastime and a thriving business, where Mordecai “Three-Finger” Brown overcame a horribly disfiguring injury and pitched his way into the Hall of Fame . . . and Tinkers-to-Evers-to-Chance proved that you could use teamwork to stand out as stars. Weisberger brings to life an unforgettable story of how a city that had rebuilt itself from the ashes of the Great Fire thirty-five years earlier became the focal point of an entire baseball-loving country, and one grand sporting contest staked its claim as one of the most remarkable and electrifying World Series ever to be played.

Boxing promoter J Russell Peltz fell in love with boxing when he was 12, saw his first live fight at 14, and was hooked for life. He was named Outstanding Male Journalism Graduate, Temple University, 1968, but after a short career on the sports copy desk of the Evening and Sunday Bulletin in Philadelphia, he became a boxing promoter when he couldn't land the boxing beat at the newspaper. In his more-than-half century in boxing, Peltz has promoted fights at every major venue in Philadelphia as well as most of the casinos in Atlantic City. His fights have been televised by ABC, CBS, NBC, HBO, Showtime, ESPN, USA and SportsChannel. He has promoted or co-promoted more than 30 world championship fights and his business has taken him around the world, from Beijing to Buenos Aires and from Paris to Tokyo. Peltz was inducted into the International Boxing Hall of Fame in 2004, the Temple University School of Communications and Theatre Hall of Fame in 2010, and the Philadelphia Sports Hall of Fame in 2020.