2 results for "Business Strategy"

The birth of Korean cool: how one nation is conquering the world through pop culture

Hong, Euny
"A fresh, funny, up-close look at how South Korea remade itself as the world's pop culture powerhouse of the twenty-first century. By now, everyone in the world knows the song "Gangnam Style" and Psy, an instantly recognizable star. But the song's international popularity is no passing fad. "Gangnam Style" is only one tool in South Korea's extraordinarily elaborate and effective strategy to become a major world superpower by first becoming the world's number one pop culture exporter. As a child, Euny Hong moved from America to the Gangnam neighborhood in Seoul. She was a witness to the most accelerated part of South Korea's economic development, during which it leapfrogged from third-world military dictatorship to first-world liberal democracy on the cutting edge of global technology. The Birth of Korean Cool recounts how South Korea vaulted itself into the twenty-first century, becoming a global leader in business, technology, education, and pop culture.Featuring lively, in-depth reporting and numerous interviews with Koreans working in all areas of government and society, Euny Hong reveals how a really uncool country became cool, and how a nation that once banned miniskirts, long hair on men, and rock 'n' roll could come to mass produce boy bands, soap operas, and the world's most popular smartphone"--
Simon & Schuster UK Ltd 2014 267 pages

Third wave capitalism: how money, power, and the pursuit of self-interest have imperiled the American dream

Ehrenreich, John
In Third Wave Capitalism, John Ehrenreich documents the emergence of a new stage in the history of American capitalism. Just as the industrial capitalism of the nineteenth century gave way to corporate capitalism in the twentieth, recent decades have witnessed corporate capitalism evolving into a new phase, which Ehrenreich calls "Third Wave Capitalism." Third Wave Capitalism is marked by apparent contradictions: Rapid growth in productivity and lagging wages; fabulous wealth for the 1 percent and the persistence of high levels of poverty; increases in the standard of living and increases in mental illness, personal misery, and political rage; the apotheosis of the individual and the deterioration of democracy; increases in life expectancy and out-of-control medical costs; an African American president and the incarceration of a large percentage of the black population. Ehrenreich asserts that these phenomena are evidence that a virulent, individualist, winner-take-all ideology and a virtual fusion of government and business have subverted the American dream. Greed and economic inequality reinforce the sense that each of us is "on our own." The result is widespread lack of faith in collective responses to our common problems. The collapse of any organized opposition to business demands makes political solutions ever more difficult to imagine. Ehrenreich traces the impact of these changes on American health care, school reform, income distribution, racial inequities, and personal emotional distress. Not simply a lament, Ehrenreich's book seeks clues for breaking out of our current stalemate and proposes a strategy to create a new narrative in which change becomes possible.--Book flap
ILR Press, an imprint of Cornell University Press 2016-04-07 244 pages