3 results for "Digital Media"

Traffic: genius, rivalry, and delusion in the billion-dollar race to go viral

Smith, Ben (Journalist)
"The origin story of the Age of Disinformation: the candid inside tale of two online media rivals, Jonah Peretti of HuffPost and Buzzfeed and Nick Denton of Gawker Media, whose delirious pursuit of attention at scale in the first two decades of the 21st century helped release the dark forces that would overtake the internet and American society. If attention is the new oil, Ben Smith's Traffic is the story of the time between the first gusher and the impact of climate change. The curtain opens in Soho in the early 2000's, in that brief moment after the first dotcom crash and before Google, Apple, and Facebook exploded, when it seemed that New York City rather than Silicon Valley might become tech's center of gravity. There, within a few square blocks, Nick Denton's merry band of nihilists at his growing Gawker empire and Jonah Peretti's sunnier crew at HuffPost and Buzzfeed were building the foundations of click-bait media. It was tech's age of innocence: the old establishment might have been discredited by the Iraq War, but digital news would facilitate the spread of truth. Progressive activists were first to the scene, and for a while it seemed they were the scene. After all, didn't they get Barack Obama elected? Ben Smith, who would go on to earn a controversial reputation as Buzzfeed's editor-in-chief, was either there or talked to everyone who was, and in his trademark fashion, he chronicles it all with marvelous lucidity scored with dark wit, sparing no one--and certainly not himself. Denton and Gawker were seen at the time as the black hats, but in Smith's hands the story is much more nuanced: yes, Denton's ideology of radical transparency was problematic, but at least he had an ideology. Jonah Peretti survived long after Denton's Gawker perished because his focus on clicks was relentlessly content-agnostic. But as with the proverbial sorcerer's apprentice, unintended consequences began to gain momentum. At the heart of Traffic is one of the great ironies of our time: the internet, which was going to help the left remake the world in its image, has become the motive force of right populism. As Smith and his colleagues and rivals thought they were inventing digital media, other figures, flickering around the margins of their story, had different designs. People like Steve Bannon and Andrew Breitbart and Gavin McInnes and Chris Poole, the creator of 4chan, all seemed like minor characters in the narrative in which Nick and Jonah and crew were the stars. By 2020, any reasonable observer might wonder if the opposite wasn't the case. To understand how we got here, Traffic is essential and enthralling reading"--
Penguin Press 2024 343 pages

The death of the artist: how creators are struggling to survive in the age of billionaires and big tech

Deresiewicz, William
"Over the last twenty years, art has become more accessible than ever before. A painter can post their latest creation on Instagram and wait as the likes pile up; a budding filmmaker can shoot a clip on their iPhone, then upload it to YouTube for thousands to view. The digital landscape has fundamentally altered what it means to be creative, as well as how consumers interact with artistic production both economically and curatorially. William Deresiewicz, a leading critic of contemporary culture in America, argues that we are in the midst of an epochal transformation within art. Whereas the nineteenth century considered artists to be craftsmen and the twentieth century treated them as professionals, artists today are uniquely dependent upon themselves. The internet, along with decreases in art funding and the growing prevalence of gig economies, has forced artists to become responsible for every aspect of their work, from conception to promotion, from sales to legacy. In The Death of the Artist, Deresiewicz profiles those struggling to make a living through the arts, from the twenty-something college novelist with a multi-hyphenated job title to the midlife painter who must utilize social media to stay relevant. Deresiewicz shows what the birth of the "creative entrepreneur" signifies about our evolving society at large and what might be done to keep artists thriving, because we need them"--
Henry Holt and Company 2020 355 pages

The technology, business, and economics of streaming video: the next generation of media emerges

Noam, Eli M.
"Along with its interrelated companion volume, The Content, Impact, and Regulation of Streaming Video, this book covers the next generation of TV-streaming online video, with details about its present and a broad perspective on the future. It reviews the new technical elements that are emerging, both in hardware and software, their long-term trend, and the implications, and discusses the emerging 'media cloud' of video and infrastructure platforms, and the organizational form of such TV. What kind of companies? What kind of business models? What kind of industries? What kind of impact on existing media? And what kind of market power in media industries, around the world? The author addresses these questions with facts and figures, ranging across technology, economics, communications studies, business, policy, and law. Media professionals in academia, management, technology, policy and creative production will appreciate the non-jargony yet thorough exploration of streaming online video in The Technology, Business, and Economics of Streaming Video."--
Edward Elgar Publishing 2021 414 pages