Cross-Cultural Design is the first book to examine the challenges and rewards experienced by the world's leading communication professionals when handling assignments outside their own cultures. The solutions to these marketing problems are documented here in 309 stunning full-colour images, accompanied by the creators' provocative descriptions of their setbacks, triumphs and discoveries.The works shown range from designs for advertisements, corporate identity programmes, annual reports, films, packages, books, magazines, posters and signage to currency, postage stamps and environmental graphics. Among clients represented are banks, print media, software companies, airlines, governments and manufacturing firms.This anthology is introduced by Henry Steiner's stimulating essay "Spam Sushi and Chameleons", which articulates the issues and provides conceptual ideas for succeeding in the global marketplace. In the pages that follow, the work of such outstanding professionals as Saul Bass, Walter Bernard, Ken Cato, Ivan Chermayeff, Joe Duffy, Alan Fletcher, Dan Friedman, Milton Glaser, Eiko Ishioka, Tibor Kalman, Clement Mok, Erik Spiekermann and Henry Wolf is illustrated and discussed. This unique volume also includes much practical information, a contributors' directory, an extensive bibliography and a thorough index.Cross-Cultural Design will be welcomed as both a thought-provoking exploration of international design and an invaluable reference source for designers, advertising agencies, marketing professionals, business corporations, scholars and students.

Beginning in the late nineteenth century, the pueblos of the Southwest frequently inspired Anglo-American visitors to express their sense of wonder and enchantment in biblical references. Frank Hamilton Cushing's first account of Zuni pueblo described a setting that looked like "The Pools of Palestine." Drawn to the Southwest, Mabel Dodge imagined "a garden of Eden, inhabited by an unfallen tribe of men and women." There she was attracted to Tony Luhan, a Taos Indian who looked "like a Biblical figure." When historian Jerold Auerbach first saw Edward S. Curtis's early twentieth-century photograph Taos Water Girls , he realized that "here, indeed, was the biblical Rebecca, relocated to New Mexico from ancient Haran, where Abraham's faithful servant had journeyed to find a suitable wife for Isaac. Rebecca with her water pitcher is as familiar a biblical icon as Noah and his ark or Moses with the stone tablets. Curtis had recast her as the archetypal Pueblo maiden." Explorers in Eden uncovers an intriguing array of diaries, letters, memoirs, photographs, paintings, postcards, advertisements, anthropological field studies, and scholarly monographs. They reveal how Anglo-Americans disenchanted with modern urban industrial society developed a deep and rich fascination with pueblo culture through their biblical associations.