Cross-Cultural Design is the first book to examine the challenges and rewards experienced by the world's leading communication professionals when handling assignments outside their own cultures. The solutions to these marketing problems are documented here in 309 stunning full-colour images, accompanied by the creators' provocative descriptions of their setbacks, triumphs and discoveries.The works shown range from designs for advertisements, corporate identity programmes, annual reports, films, packages, books, magazines, posters and signage to currency, postage stamps and environmental graphics. Among clients represented are banks, print media, software companies, airlines, governments and manufacturing firms.This anthology is introduced by Henry Steiner's stimulating essay "Spam Sushi and Chameleons", which articulates the issues and provides conceptual ideas for succeeding in the global marketplace. In the pages that follow, the work of such outstanding professionals as Saul Bass, Walter Bernard, Ken Cato, Ivan Chermayeff, Joe Duffy, Alan Fletcher, Dan Friedman, Milton Glaser, Eiko Ishioka, Tibor Kalman, Clement Mok, Erik Spiekermann and Henry Wolf is illustrated and discussed. This unique volume also includes much practical information, a contributors' directory, an extensive bibliography and a thorough index.Cross-Cultural Design will be welcomed as both a thought-provoking exploration of international design and an invaluable reference source for designers, advertising agencies, marketing professionals, business corporations, scholars and students.

This tale of two families is set on a grand scale, as James Thomas Flexner brings his talents to bear on his own noteworthy heritage. An American Saga is an historical narrative, grounded on documentary sources, which ends with the marriage of Helen Thomas and Simon Flexner. The account deals equally with the lives and the backgrounds of husband and wife, the author's parents. Simon Flexner was the famous medical investigator, discoverer of the "Flexner vacillus" and the "Flexner serum," who became the creating director of the Rockefeller Institute for Medical Research (now Rockefeller University) and eventually acknowledged leader of American medical science. The Kentucky-born son of impoverished German Jewish immigrants, he grew up in penury. As he never completed the eighth grade, he was almost completely self-educated when he appeared at the Johns Hopkins University before its celebrated medical school had been founded. Almost instantly he began making the discoveries that soon made him the leading younger medical scientist in the United States.

'Daring, learned and humane... A revelatory restoration of wonder' Stephen Greenblatt. We no longer think, like the ancient Chinese did, that the world was hatched from an egg, or, like the Maori, that it came from the tearing-apart of a love embrace. The Greeks told of a tempestuous Hera and a cunning Zeus, but we now use genes and natural selection to explain fear and desire, and physics to demystify the workings of the universe. Science is an astounding achievement, but are we really any wiser than the ancients? Has science revealed the secrets of fate and immortality? Has it provided protection from jealousy or love? There are those who believe that science has replaced faith, but must it also be a death knell for mythology? Evolutions brings to life the latest scientific thinking on the birth of the universe and the solar system, the journey from a single cell all the way to our human minds. Reawakening our sense of wonder and terror at the world around us and within us, Oren Harman uses modern science to create new and original mythologies. Here are the Earth and the Moon presenting a cosmological view of motherhood, a panicking Mitochondrion introducing sex and death to the world, the loneliness of consciousness emerging from the memory of an octopus, and the birth of language in evolution summoning humankind's struggle with truth. Science may not solve our existential puzzles, but like the age-old legends, its magical discoveries can help us continue the never-ending search.

Archaeology and Bible--two simple terms, often used together, understood by everybody. But are they understood properly? If so, why are both subject to such controversy? And what can archaeology contribute to our understanding of the Bible? These are the problems addressed by Professor Dever in this book. Dever first looks at the nature and recent development of both archaeology and Biblical studies, and then lays the groundwork for a new a productive relationship between these two disciplines. His "case studies" are three eras in Israelite history: the period of settlement in Canaan, the period of the United Monarchy, and the period of religious development, chiefly during the Divided Monarchy. In each case Dever explores by means of recent discoveries what archaeology, couples with textual study, can contribute to the illumination of the life and times of ancient Israel. Given the flood of new information that has come from recent archaeological discoveries, Dever has chosen to draw evidence largely from excavations and surveys done in Israel in the last ten years--many still unpublished--concerning archaeology and the Old Testament. Dever's work not only brings the reader up to date on recent archaeological discoveries as they pertain to the Hebrew Bible, but indeed goes further in offering an original interpretation of the relationship between the study of the Bible and the uncovering of the material culture of the ancient Near East. Extensive notes, plus the use of much new and/or unpublished data, will make the volume useful to graduate students and professors in the fields of Biblical studies and Syro-Palestinian archaeology, and the seminarians, pastors, rabbis, and others. This book provides stimulating, provocative, and often controversial reading as well as a compendium of valuable insights and marginalia that symbolizes the state of the art of Biblical archaeology today.

Beginning in the late nineteenth century, the pueblos of the Southwest frequently inspired Anglo-American visitors to express their sense of wonder and enchantment in biblical references. Frank Hamilton Cushing's first account of Zuni pueblo described a setting that looked like "The Pools of Palestine." Drawn to the Southwest, Mabel Dodge imagined "a garden of Eden, inhabited by an unfallen tribe of men and women." There she was attracted to Tony Luhan, a Taos Indian who looked "like a Biblical figure." When historian Jerold Auerbach first saw Edward S. Curtis's early twentieth-century photograph Taos Water Girls , he realized that "here, indeed, was the biblical Rebecca, relocated to New Mexico from ancient Haran, where Abraham's faithful servant had journeyed to find a suitable wife for Isaac. Rebecca with her water pitcher is as familiar a biblical icon as Noah and his ark or Moses with the stone tablets. Curtis had recast her as the archetypal Pueblo maiden." Explorers in Eden uncovers an intriguing array of diaries, letters, memoirs, photographs, paintings, postcards, advertisements, anthropological field studies, and scholarly monographs. They reveal how Anglo-Americans disenchanted with modern urban industrial society developed a deep and rich fascination with pueblo culture through their biblical associations.

This study of the invasion of compulsory sexual morality into human society, written in 1931, was Reich's first step in approaching the answer to the problem of human mass neuroses, preceding The Mass Psychology of Fascism and The Sexual Revolution. Growing out of Reich's involvement with the crucial question of the origin of sexual suppression, this attempt to explain historically the problem of sexual disturbances and neuroses draws upon the ethnological works of Morgan, Engels and, in particular, Bronislaw Malinowski, whose remarkable studies of the sexual life and customs of the primitive people of the Trobriand Islands confirmed Reich's clinical discoveries. Repudiating Freud's idea that sexual repression is an essential component of the development of human society, and rejecting Géza Roheim's anthropological efforts to substantiate it, he grasps the problem of the relationship of socio-economic living conditions and the formation of human character structure. Reich writes, "The organization of social life determines the quanitity and the quality of the equalization of tension and discharge in the psychic apparatus. If there is a lack of social possibilities for genital gratification...if the measure of unpleasurable stimuli is too great owing to distress and want, the psychic apparatus works with substitute mechanisms that seek to bring about some discharge at any cost. The results are neuroses, perversions, patholiogical changes of character, anti-social manifestations of genital life and, not least, work disturbances."

The book starts with a background story of the author which explains what led him to his strange life- long hobby of "collecting religions". It then continues by building a systematic foundation to his Exodus theory. It starts with a closely related descriptions of North African history, geography, climate, the Africans, Egypt, and its powerful Nile in ancient times. The author then tells the story of his experiences in Africa, which led him to start his investigation and come up with the theory that the Exodus was partially occurred in North Africa. The book supports the theory with rational proofs including military, engineering, leadership, and common-sense explanations to many mystical stories about the Exodus, including the 10 plaques, crossing the sea of reeds, the reasoning for moving west, the locations of mount Sinai and its volcano "pillar of fire", the Tombs of Lust, the snakes attack in the Valley of the Serpents, the Manna tree, the golden Calf, the construction of the large Ark of Covenant and more. In addition, the author supports his theory by identifying 20 locations, which are listed in the Bible through which the Israelites passed from Egypt to Canaan, that still exist in North Africa today. Finally, the author brings additional evidence in support of his theory which relate to the similarity of African languages, such as Bambara, to Hebrew as well as similarities of African religious traditions, customs, and rituals to the ancient Jewish ones. Thus, concluding that some of the Israelites left The Exodus journey and settled in Africa, such as the Bambara tribes. The second part of the book describes the author's search for the hidden footsteps of the Ten lost Tribes on Israel. It starts with an historical background of the life in Canaan after the Israelites arrived there from Egypt, and the misfortunate events which led to the expulsion of the Ten Tribes by the Assyrians. It also presents some known historical records of the Japanese people since the time they arrived in their islands including some personal adventurous experiences of the author along the route that they took from Assyria through Asia to Japan. The proof of the theory is greatly related to the author's discoveries of similarities between the Japanese mythological stories, customs, holidays, rituals and their parallel biblical Jewish stories, holidays, custom and traditions. In addition, it presents many linguistic similarities between Hebrew and Japanese including words, writing letters and symbols that support his theory that the Japanese and the ancient Ten Lost Tribes of Israel are strongly related. The book finishes with a dictionary that shows similarities in meaning and pronunciation of many Hebrew, Bambara and Japanese words that support the author's theories that their history is closely related.