Managing the China challenge: how to achieve corporate success in the People's Republic
Lieberthal, Kenneth
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"Summarizes key challenges businesses face in doing business in China; discusses the roles of the state, including the Communist Party, and local officials in business ventures; and frames issues related to corporate strategy such as branding, human resources, government relations, product development, marketing, corporate social responsibility, and risk mitigation"--
Brookings Institution Press
2013-03-19
149 pages