Over the past three decades, economic sociology has been revealing how culture shapes economic life even while economic facts affect social relationships. This work has transformed the field into a flourishing and increasingly influential discipline. No one has played a greater role in this development than Viviana Zelizer, one of the world's leading sociologists. Economic Lives synthesizes and extends her most important work to date, demonstrating the full breadth and range of her field-defining contributions in a single volume for the first time. Economic Lives shows how shared cultural understandings and interpersonal relations shape everyday economic activities. Far from being simple responses to narrow individual incentives and preferences, economic actions emerge, persist, and are transformed by our relations to others. Distilling three decades of research, the book offers a distinctive vision of economic activity that brings out the hidden meanings and social actions behind the supposedly impersonal worlds of production, consumption, and asset transfer. Economic Lives ranges broadly from life insurance marketing, corporate ethics, household budgets, and migrant remittances to caring labor, workplace romance, baby markets, and payments for sex. These examples demonstrate an alternative approach to explaining how we manage economic activity--as well as a different way of understanding why conventional economic theory has proved incapable of predicting or responding to recent economic crises. Providing an important perspective on the recent past and possible futures of a growing field, Economic Lives promises to be widely read and discussed.

This book explores the changing nature of the American Dream in the context of current and impending developments. Effective as they have been, traditional values need to be reassessed. Trends such as the informatics revolution, globalization, and changing patterns of work and free time ought to be taken into account. While the main focus is on the United States, the content is equally relevant to other major industrial societies experiencing similar forms of change. These changes have profound implications within the political, economic, and social realms. Particular attention is given to the rising incidence and significance of advance technology, which is capable of transforming not only the workplace but equally social relationships, family life, and individual development in a positive way.