From Jeff Pearlman--the New York Times best-selling author of Three Ring Circus--comes the rollicking, outrageous story of the USFL, full of larger-than-life characters and you-can't-make-this-up stories featuring some of the biggest celebrities and buffoons in the game. The United States Football League--known fondly to millions of sports fans as the USFL--did not merely challenge the NFL, but cause its owners and executives to collectively shudder. In its three seasons from 1983-85, it secured multiple television deals, drew millions of fans and launched the careers of legends such as Steve Young, Jim Kelly, Herschel Walker, and Reggie White. But then it died beneath the weight of a particularly egotistical and bombastic team owner--a New York businessman named Donald J. Trump. In Football for a Buck, Jeff Pearlman draws on more than four hundred interviews to unearth all the salty, untold stories of one of the craziest sports entities to have ever captivated America. From 1980s drug excess to airplane brawls and player-coach punch outs, to backroom business deals and some of the most enthralling and revolutionary football ever seen, Pearlman transports readers back in time to this crazy, boozy, audacious, unforgettable era of the game. He shows how fortunes were made and lost on the backs of professional athletes and how, forty years ago, Trump was already a scoundrel and a spoiler. For fans of Terry Pluto's Loose Balls or Jim Bouton's Ball Four and of course Pearlman's own stranger-than-fiction narratives, Football for a Buck is sports as high entertainment--and a cautionary tale of the dangers of ego and excess.

Why do England lose? Why does Scotland suck? Why doesn't America dominate the sport internationally...and why do the Germans play with such an efficient but robotic style? These are questions every soccer aficionado has asked. Soccer nomics answers them. Using insights and analogies from economics, statistics, psychology, and business to cast a new and entertaining light on how the game works, Soccer nomics reveals the often surprisingly counterintuitive truths about soccer. An essential guide for the 2010 World Cup, Soccer nomics is a new way of looking at the world's most popular game.

Ever wonder why so many B actors wind up as A-grade politicians? Or how the casting couch worked? Acclaimed author Kathleen Sharp traces the influence of show business through the lives of its first power couple. Edie and Lew Wasserman built the world's largest talent agency, MCA, created the multibillion-dollar Universal Studios, and helped shape Washington, DC. Starting from MCA's birth in gangland Chicago, Lew represented stars such as Jimmy Stewart and Marilyn Monroe; pioneered TV with Leave It to Beaver and Miami Vice ; spawned the blockbuster movie model with Psycho and Jaws ; and developed a mega-theme park. His savvy wife, Edie, was the daughter of a mob attorney, the queen of A-list parties, and Lew's secret agent who boosted their status. Yet, the couple was attacked by rivals, federal prosecutors, and their own protégés. Even so, over the course of seven decades they managed to vanquish their enemies and parlay their influence far beyond Sunset Strip into governors' mansions, Senate chambers, and the White House. At the end, Edie and Lew became diplomats, kingmakers, and philanthropists, who elevated the fortunes of middle-class workers and California itself. Based on some four hundred interviews, this book features Janet Leigh, Clark Gable, Grace Kelly, John Belushi, Jean Stein, and Steven Spielberg along with the Kennedys, the Johnsons, the Reagans, and the Clintons. It's a fascinating read about how two kids from Cleveland created the largest entertainment conglomerate in the world and wound up ruling twentieth-century America.

Sensational marketing book for all entertainment, event and sponsorship projects supported by some of the top professionals in the industry.