Social analysts Alvin and Heidi Toffler turn their attention to the revolution in wealth now sweeping the planet. This book is about how tomorrow's wealth will be created, and who will get it and how. But 21st-century wealth, they argue, is not just about money, and cannot be understood in terms of industrial-age economics. They write about everything from education and child rearing to Hollywood and China, from everyday truth and misconceptions to what they call our "third job"--the unnoticed work we do without pay for some of the biggest corporations. In earlier work, they coined the word "prosumer" for people who consume what they themselves produce. Here they expand the concept to reveal how many of our activities--parenting, volunteering, blogging, painting our house, improving our diet, organizing a neighborhood council--pump "free lunch" from the "hidden" non-money economy into the money economy that economists track.--From publisher description.

This is the second volume of Friedell's monumental A Cultural History of the Modern Age . A key figure in the flowering of Viennese culture between the two world wars, this three volume work is considered his masterpiece. The centuries covered in this second volume mark the victory of the scientifi c mind: in nature-research, language-research, politics, economics, war, even morality, poetry, and religion. All systems of thought produced in this century, either begin with the scientifi c outlook as their foundation or regard it as their highest and fi nal goal. Friedell claims three main streams pervade the eighteenth century: Enlightenment, Revolution, and Classicism. In ordinary use, by "Enlightenment" we mean an extreme rationalistic tendency of which preliminary stages were noted in the seventeenth century. Th e term "Classicism", is well understood. Under the term "Revolution" Friedell includes all movements directed against what has been dominant and traditional. Th e aims of such movements were remodeling the state and society, banning all esthetic canons, and dethronement of reason by sentiment, all in the name of the "Return to Nature." Th e Enlightenment tendency might be seen as laying the ground for an age of revolution. Th is second volume continues Friedell's dramatic history of the driving forces of the twentieth century.