"An engaging read that will engross any would-be entrepreneur" ( Wall Street Journal ), now updated with a new afterword by the author: In the tradition of Phil Knight's Shoe Dog comes the incredible untold story of how Netflix went from concept to company -- all revealed by co-founder and first CEO Marc Randolph. Once upon a time, brick-and-mortar video stores were king. Late fees were ubiquitous, video-streaming unheard was of, and widespread DVD adoption seemed about as imminent as flying cars. Indeed, these were the widely accepted laws of the land in 1997, when Marc Randolph had an idea. It was a simple thought--leveraging the internet to rent movies--and was just one of many more and far worse proposals, like personalized baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning. But Hastings was intrigued, and the pair--with Hastings as the primary investor and Randolph as the CEO--founded a company. Now with over 150 million subscribers, Netflix's triumph feels inevitable, but the twenty first century's most disruptive start up began with few believers and calamity at every turn. From having to pitch his own mother on being an early investor, to the motel conference room that served as a first office, to server crashes on launch day, to the now-infamous meeting when Netflix brass pitched Blockbuster to acquire them, Marc Randolph's transformational journey exemplifies how anyone with grit, gut instincts, and determination can change the world--even with an idea that many think will never work. What emerges, though, isn't just the inside story of one of the world's most iconic companies. Full of counter-intuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in business or in life: How do you begin? How do you weather disappointment and failure? How do you deal with success? What even is success? From idea generation to team building to knowing when it's time to let go, That Will Never Work is not only the ultimate follow-your-dreams parable, but also one of the most dramatic and insightful entrepreneurial stories of our time.

In The Fords: An American Epic, Peter Collier and David Horowitz tell the riveting story of three generations of Fords, a dramatic story of conflict between fathers and sons played out against the backdrop of America's greatest industrial empire. The story begins with the first Henry Ford, the mechanical wizard, tinkerer and "mad genius" who drove the automobile into the heart of American life he had become an embittered crank who so possessively loved the company he built that when his son, Edsel, tried to change it to suit the changing times, Henry destroyed him. It was left to Edsel's son Henry II to avenge him and save the Ford Motor Company in the postwar world.

Corporations, like living organisms, experience predictable patterns of behavior as they grow and develop. And, like living organisms, they are faced with specific problems as they progress through the various stages of their lifestyle. According to Dr. Ichak Adizes, the success or failure of any organization depends on its ability to meet the challenges presented by this growth, and make healthy transitions from one stage of development to the next. And if there is anyone who really understands organizational behavior and what keep an organization vital and growing, it's Ichak Adizes. Regarded as one of the world's foremost management theorists, Dr. Adizes has spent more than 22 years successfully helping to increase the effectiveness and efficiency of hundreds of companies around the world. In this revolutionary new guide, Dr. Adizes gives you a close look at how corporations develop -- and how to keep yours a dynamic and vital entity. He shows you step-by-step how to assess your organization's strengths and weaknesses and how to determine where your company is located on the lifecycle curve. He offers tested strategies which can be used to change the organizational climate and remove obstacles that prevent growth. Adizes also provides innovative forecasting methods that will help you predict what problems lie ahead for your company and specific preventative measures you can take to avoid them. Designed for executives, manages and entrepreneurs in all sized companies, this practical, comprehensive guide provides you with the tools you need to keep your organization running as efficiently and profitably as possible. Nowhere else has such a simple but comprehensive means been made available for business professionals to assess and improve the health of their corporation. This is one book that should be on every executive's desk..

Gatorade is an enthralling story, brought to life in bright color and sharp detail in this book as journalist and author Darren Rovell chronicles every astonishing milestone of the company's history. With unprecedented access to the inventors, the marketers, the analysts and observers, and key company figures past and present, Rovell recounts the sweat-drenched University of Florida football practices, the first (unpalatable) prototypes, and the commercial and financial interest that quickly took hold following the drink's first on-field successes. Then came the advertising, sponsorships, product placements (many of them fortuitous), and finally the two milestones that cemented Gatorade's iconic status once and for all -- the ubiquitous Gatorade bath and the Michael Jordan "Be Like Mike" endorsement deal. With refreshing candor, First in Thirst also offers an inside look at all the aspects that went into building the brand, such as: negotiations, battles, lawsuits, mergers and acquisitions, product strategies, lucky breaks, and even the mishaps that have attended Gatorade's reign as the 800-pound gorilla of the sports-drink scene. First in Thirst identifies the nine Gatorade Rules, business principles that have helped Gatorade become one of the most dominant brands ever. By adhering to these principles, businesses in other industries may achieve greater brand recognition and market share. Long before America knew what "deep-down body thirst" was, a team of university scientists had already invented something to quench it. This book is the story of the product and the company, and of America's fascination with the one and only Gatorade.

From Jeff Pearlman--the New York Times best-selling author of Three Ring Circus--comes the rollicking, outrageous story of the USFL, full of larger-than-life characters and you-can't-make-this-up stories featuring some of the biggest celebrities and buffoons in the game. The United States Football League--known fondly to millions of sports fans as the USFL--did not merely challenge the NFL, but cause its owners and executives to collectively shudder. In its three seasons from 1983-85, it secured multiple television deals, drew millions of fans and launched the careers of legends such as Steve Young, Jim Kelly, Herschel Walker, and Reggie White. But then it died beneath the weight of a particularly egotistical and bombastic team owner--a New York businessman named Donald J. Trump. In Football for a Buck, Jeff Pearlman draws on more than four hundred interviews to unearth all the salty, untold stories of one of the craziest sports entities to have ever captivated America. From 1980s drug excess to airplane brawls and player-coach punch outs, to backroom business deals and some of the most enthralling and revolutionary football ever seen, Pearlman transports readers back in time to this crazy, boozy, audacious, unforgettable era of the game. He shows how fortunes were made and lost on the backs of professional athletes and how, forty years ago, Trump was already a scoundrel and a spoiler. For fans of Terry Pluto's Loose Balls or Jim Bouton's Ball Four and of course Pearlman's own stranger-than-fiction narratives, Football for a Buck is sports as high entertainment--and a cautionary tale of the dangers of ego and excess.

Bloomingdale's has been the most celebrated store in the world--and its style has been copied throughout the world. As Bloomingdale's chairman for nearly 20 years, Traub played an essential role in this success. Here he tells the story of how the art of selling moved into the modern world--and how Bloomingdale's became a mecca of high style. 16 pages of photos.

An Amazon Best History Book of 2019 "A splendid and beautifully written illustration of the tremendous importance public policy has for the daily lives of ordinary people." —Ryan Cooper, Washington Monthly Over the last generation, the United States has undergone seismic changes. Stable institutions have given way to frictionless transactions, which are celebrated no matter what collateral damage they generate. The concentration of great wealth has coincided with the fraying of social ties and the rise of inequality. How did all this come about? In Transaction Man , Nicholas Lemann explains the United States’—and the world’s—great transformation by examining three remarkable individuals who epitomized and helped create their eras. Adolf Berle, Franklin Delano Roosevelt’s chief theorist of the economy, imagined a society dominated by large corporations, which a newly powerful federal government had forced to become benign and stable institutions, contributing to the public good by offering stable employment and generous pensions. By the 1970s, the corporations’ large stockholders grew restive under this regime, and their chief theoretician, Harvard Business School’s Michael Jensen, insisted that firms should maximize shareholder value, whatever the consequences. Today, Silicon Valley titans such as the LinkedIn cofounder and venture capitalist Reid Hoffman hope “networks” can reknit our social fabric. Lemann interweaves these fresh and vivid profiles with a history of the Morgan Stanley investment bank from the 1930s through the financial crisis of 2008, while also tracking the rise and fall of a working-class Chicago neighborhood and the family-run car dealerships at its heart. Incisive and sweeping, Transaction Man is the definitive account of the reengineering of America and the enormous impact it has had on us all.

From an award-winning New York Times reporter comes the full, mind-boggling true story of the lies, crimes, and ineptitude behind the Enron scandal that imperiled a presidency, destroyed a marketplace, and changed Washington and Wall Street forever. It was the corporate collapse that appeared to come out of nowhere. In late 2001, the Enron Corporation—a darling of the financial world, a company whose executives were friends of presidents and the powerful—imploded virtually overnight, leaving vast wreckage in its wake and sparking a criminal investigation that would last for years. Kurt Eichenwald transforms the unbelievable story of the Enron scandal into a rip-roaring narrative of epic proportions, taking readers behind every closed door—from the Oval Office to the executive suites, from the highest reaches of the Justice Department to the homes and bedrooms of the top officers. It is a tale of global reach—from Houston to Washington, from Bombay to London, from Munich to Sao Paolo—laying out the unbelievable scenes that twisted together to create this shocking true story. Eichenwald reveals never-disclosed details of a story that features a cast including George W. Bush, Dick Cheney, Paul O’Neill, Harvey Pitt, Colin Powell, Gray Davis, Arnold Schwarzenegger, Alan Greenspan, Ken Lay, Andy Fastow, Jeff Skilling, Bill Clinton, Rupert Murdoch and Sumner Redstone. With its you-are-there glimpse into the secretive worlds of corporate power, Conspiracy of Fools is an all-true financial and political thriller of cinematic proportions.

“ Blood Feud rivals A Civil Action for best non-fiction book of the past twenty years.” — John Lescroart, New York Times bestselling author of Damage Procrit seemed like a biotech miracle, promising a golden age in medical care. Developed in the 1980s by Amgen and licensed to the pharmaceutical giant, Johnson & Johnson, the drug (AKA Epogen and Aranesp) soon generated billions in annual revenue—and still does. In 2012, world famous cyclist, Olympian, and Tour de France champion Lance Armstrong was banned from professional cycling on doping charges for using EPO (the blanket name for the drugs Procrit and Epogen), resulting in a global controversy about abuse, big pharmaceutical companies, and the lies and inaccuracies concerning performance-enhancing drugs. Mark Duxbury was a J&J salesman who once believed in the blood-booster, setting record sales and winning company awards. Then Duxbury started to learn unsavory truths about Procrit and J&J’s business practices. He was fired and filed a whistleblower suit to warn the public. When Jan Schlichtman ( A Civil Action ) learned of Duxbury’s crusade, he signed on. Now, he’s fighting on behalf of cancer patients and for every American who trusts Big Pharma with his life.

'Bower's book is a devastating indictment' Sunday Times 'Explosive ... Bower reveals a remarkable and sinister picture of the man who likes to appear as the ever-smiling hero' Daily Mail A sensational critical biography of the man and his business practices. No British tycoon is better known, few claim to be richer and none has masterminded a more recognisable brand than Richard Branson. What is behind the success of the buccaneering balloonist, the tabloids' favourite celebrity nude, the 'grinning jumper' and the scourge of corporate goliaths? Tom Bower has a uncovered a different tale to the one so eagerly promoted by Virgin's publicists. Here is the full story of Branson: his businesses, his friendships, his ambition, his law-breaking, his drug-taking, his bullying. Offering an intimate scrutiny of exactly how Richard Branson created and sold himself, this biography reveals Branson to be a single-minded profiteer who, while occasionally generous to others, has a fixed purpose to enhance his family's wealth in secret off-shore trust funds. Instead of a glittering saint, Branson emerges as a devious actor, proud of plucking for his own profit the good ideas of others.

"[The editors] cast their net wide, picking up some excellent stories from nontraditional sources that even avid readers of the business press may have missed."-"USA Today," on the 2001 edition Series editor Andrew Leckey and guest editor Ken Auletta have scoured the print media, consulted with the editors of major business and general interest publications, and surveyed journalism school deans to find the best business stories from the last twelve months. Among those selected: Michael Lewis on teenage stock trader Jonathan Lebed, from "The New York Times Magazine"; James B. Stewart on the irrepressible Michael Milken, from "The New Yorker"; and many others from the pages of "The Wall Street Journal, Rolling Stone, Fortune, Rocky Mountain News, "and" Wired. " The second annual edition continues the excellence and comprehensive range of this fascinating anthology series.

Tropicana is to Cuba what the Bolshoi is to Russia, the Moulin Rouge to Paris, or the Blue Note to New York--an enduring cultural mecca. This definitive biography of the place that was known as Paradise Under the Stars, vividly describes the 1950s nightclub that was part casino, part cabaret and was the only club owned and run by Cubans rather than the American mob. Nat "King" Cole, Liberace, and Carmen Miranda performed there before audiences that included Joan Crawford, Marlon Brando, and Ernest Hemingway. The book portrays the cultural richness and roiling social problems of pre-Revolutionary Cuba and takes the reader on a tour of one of the world's most glamorous venues at its most brilliant moment.

This first comprehensive story of logging, lumbering, and forest conservation in Texas records the industry's history from the earliest days of the Republic, when a few isolated operations provided for local needs, through the first four decades of the twentieth century. Supplemented by over one hundred photographs, many never before published, the text re-creates Texas' heyday as one of the nation's leading timber producers. At that time, the forested area equaled the state of Indiana. In the words of one visitor, the forest was "like a vast wave that has rolled in upon a level beach . . . creeping forward, thinning out, and finally disappearing, except where, along a river course, it pushes far inland." The industry's most significant growth occurred between the end of Reconstruction and the beginnings of World War II, when entrepreneurs from the North, the South, and the East ventured into the vast stands of virgin timber in the Texas Piney Woods. These pioneers, attracted by the great potential fortunes to be made, provided the capital, expertise, and energy that introduced large mills and railroads to Texas lumbering and developed markets for their products--not only in Houston, Dallas, and other Texas cities but also across the United States and throughout the world. Various lumber companies, logging and mill operations, company towns, and the genesis of forest conservation are all featured in the text and illustrations. This account will appeal to historians, conservationists, and general readers interested in the Texas lumber industry and in Texas economic history.

Carl Kaysen offers a penetrating economic analysis of the issues in the civil antitrust suit brought by the United States Government against the United Shoe Machinery Corporation under Sections 1 and 2 of the Sherman Act. Kaysen, who served as clerk to Judge Charles E. Wyzanski, Jr. of the U.S. District Court of Massachusetts for this case, provides background material on the technique of shoe machinery and shoe manufacture, on the history of the United Shoe Machinery, and on the Anti-Trust Laws.

Contrary to the many who praise the efficiency and economy of bigness, it is argued here that bigness is not inherently evil but it can destroy individual and social values.

First published in 1989, Technology and Development in the Third Industrial Revolution is a significant contribution to history.