La 4e de couverture indique : "Here is Trump in action—how he runs his organization and how he runs his life—as he meets the people he needs to meet, chats with family and friends, clashes with enemies, and challenges conventional thinking. But even a maverick plays by rules, and Trump has formulated time-tested guidelines for success. He isolates the common elements in his greatest accomplishments; he shatters myths; he names names, spells out the zeros, and fully reveals the deal-maker’s art. And throughout, Trump talks—really talks—about how he does it. Trump: The Art of the Deal is an unguarded look at the mind of a brilliant entrepreneur—the ultimate read for anyone interested in the man behind the spotlight."

"In his seventh business book, author, entrepreneur, and investor Gary Vaynerchuk offers advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media"--

Actively grow your leadership skills day-by-day with this timeless wisdom--comprised from fourteen of New York Times bestselling author John C. Maxwell's greatest leadership books. The Maxwell Daily Reader draws its unique power from an ageless truth: the heart of leadership is created by actions--big and small--put into practice one day at a time. Each person has inborn potential to be a great leader. Each day's message in this 365-day reader will equip you with the inspiration and advice to unlock your full leadership potential. Daily entries contain an excerpt from one of Maxwell's books that helps: Encourage and inspire you Teach you to lead Challenge you to be better Prompt you to grow The secret to your success can be found in your daily agenda. People who achieve their potential do so because they invest in themselves every day. They take the time to add value to themselves and because of that, they are also able to add value to others. Easily accessible and highly actionable, this is the very best of John C. Maxwell, and it will bring out the very best of the leader in everyone.

Cuban [explains] what it means to have ‘the edge,' the necessary drive to forego the confines of a comfortable job, triumph over setbacks, and build a successful company. —Business Insider Exceeded . . . expectations. —Huffington Post Now celebrating over ten years of How to Win at the Sport of Business , Mark Cuban, one of the world's wealthiest and most influential businessmen, collects his greatest lessons on what it takes to become a thriving entrepreneur. Drawing upon his profound insider knowledge, Cuban offers unconventional business tips and tells his stunning rags-to-riches tale from selling powdered milk and sleeping on friends' couches to owning his own company and becoming a multibillion-dollar success story. Mark shows how he puts his own advice into practice and how entrepreneurs at any stage of their careers can outmaneuver their competitors.

"An engaging read that will engross any would-be entrepreneur" ( Wall Street Journal ), now updated with a new afterword by the author: In the tradition of Phil Knight's Shoe Dog comes the incredible untold story of how Netflix went from concept to company -- all revealed by co-founder and first CEO Marc Randolph. Once upon a time, brick-and-mortar video stores were king. Late fees were ubiquitous, video-streaming unheard was of, and widespread DVD adoption seemed about as imminent as flying cars. Indeed, these were the widely accepted laws of the land in 1997, when Marc Randolph had an idea. It was a simple thought--leveraging the internet to rent movies--and was just one of many more and far worse proposals, like personalized baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning. But Hastings was intrigued, and the pair--with Hastings as the primary investor and Randolph as the CEO--founded a company. Now with over 150 million subscribers, Netflix's triumph feels inevitable, but the twenty first century's most disruptive start up began with few believers and calamity at every turn. From having to pitch his own mother on being an early investor, to the motel conference room that served as a first office, to server crashes on launch day, to the now-infamous meeting when Netflix brass pitched Blockbuster to acquire them, Marc Randolph's transformational journey exemplifies how anyone with grit, gut instincts, and determination can change the world--even with an idea that many think will never work. What emerges, though, isn't just the inside story of one of the world's most iconic companies. Full of counter-intuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in business or in life: How do you begin? How do you weather disappointment and failure? How do you deal with success? What even is success? From idea generation to team building to knowing when it's time to let go, That Will Never Work is not only the ultimate follow-your-dreams parable, but also one of the most dramatic and insightful entrepreneurial stories of our time.

I've reinvented my career, my interests, my life, many times over the past twenty years. This is the book I wish I had at the beginning of that long and often volatile journey. I found when I outsourced my self-esteem to only one outcome, disaster resulted. Reinvention was the key to ensuring that the outcomes in life were positive ones. And now the entire world: technology, governments, the shifting landscapes of opportunity and success, are all turning upside down, forcing us to reinvent as individuals and as a culture. ,Along my own journey I have read and encountered dozens of other successful leaders, artists, entrepreneurs, and mentors who I have learned the art of reinvention from. The journey has been intense. The obstacles were hard fought. And the adventures that led to me now finally sharing it all in this book has been both painful and exhilarating. I describe specific techniques, share stories, tell the stories of others, and give the ultimate guide to not only how but why it is critical for people to master the skills of reinvention. What I've learned: change is the only constant. Companies decay, technologies disappear, governments change, relationships change and opportunity is a shifting landscape. Reading the stories and learning the critical skills taught in Reinvent Yourself is how I found my own way through the chaos of change and onto the path of new opportunity and success. Again, this is the book I wish I had in my hands twenty years ago although I am glad that I am writing it now.

From a Hackney council estate to the House of Lords, this is the extraordinary story of one of our greatest entrepreneurs. Alan Sugar was born in 1947 and brought up on a council estate in Clapton, in Hackney. As a kid he watched his dad struggle to support the family, never knowing from one week to the next if he'd have a job. It had a huge impact on him, fuelling a drive to succeed that was to earn him a sizeable personal fortune. Now he describes his amazing journey, from schoolboy enterprises like making and selling his own ginger beer to setting up his own company at nineteen; from Amstrad's groundbreaking ventures in hi-fi and computers, which made him the darling of the stock exchange, to the dark days when he nearly lost it all; from his pioneering deal with Rupert Murdoch to his boardroom battles at Tottenham Hotspur FC. He takes us into the world of The Apprentice, and describes his appointment as advisor to the government and elevation to the peerage. Like the man himself, this autobiography is forthright, funny and sometimes controversial.

From one of the most provocative entrepreneurs of our time, Marc Ecko reveals his formula for building an authentic brand or business in a compelling how-to guide that’s perfect to “educate the next generation of dreamers” ( Kirkus Reviews ). As instructive as it is innovative, Unlabel empowers you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This visual blueprint teaches you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Ecko shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents’ garage to the bold creator of two hugely successful branded platforms—Ecko Unltd. and Complex Media. As Ecko explains, it’s not enough to simply merge your inner artist with business savvy, you must understand the anatomy of a brand, starting with its authentic spine. With Unlabel , you will discover your own voice by overcoming fear, take action and deliver on your promises, understand why failure is essential, learn how your product or service makes people feel, and recognize if your nostalgia for the past is hampering your ability to envision your future. Unlabel provides a bold and honest approach to building an authentic personal brand, and a roadmap for growing a bootstrap start-up into a sustainable business.

The key to becoming a millionaire republican is to do the opposite of what the masses do. These counterintuitive rules show how to harness the current political, business, and social winds to create a unique plan for success.

"The traits that make Sam Zell one of the world's most successful entrepreneurs also make him one of the most surprising, enigmatic, and entertaining mavericks in American business. Self-made billionaire Sam Zell consistently sees what others don't. From finding a market for overpriced Playboy magazines among his junior high classmates, to buying real estate on the cheap after a market crash, to investing in often unglamorous industries with long-term value, Zell acts boldly on supply and demand trends to grab the first-mover advantage. And he can find opportunity virtually anywhere--from an arcane piece of legislation to a desert meeting in Abu Dhabi. "If everyone is going left, look right," Zell often says. To him, conventional wisdom is nothing but a reference point. Year after year, deal after deal, he shuts out the noise of the crowd, gathers as much information as possible, then trusts his own instincts. He credits much of his independent thinking to his parents, who were Jewish refugees from World War II. Talk to any two people and you might get wild swings in their descriptions of Zell. A media firestorm ensued when the Tribune Company went into bankruptcy a year after he agreed to steward the enterprise. At the same time, his razor-sharp instincts are legendary on Wall Street, and he has sponsored over a dozen IPOs. He's known as the Grave Dancer for his strategy of targeting troubled assets, yet he's created thousands of jobs. Within his own organization, he has an inordinate number of employees at every level who are fiercely loyal and have worked for him for decades. Zell's got a big personality; he is often contrarian, blunt, and irreverent, and always curious and hardworking. This is the guy who started wearing jeans to work in the 1960s, when offices were a sea of gray suits. He's the guy who told The Wall Street Journal in 1985, "If it ain't fun, we don't do it." He rides motorcycles with his friends, the Zell's Angels, around the world and he keeps ducks on the deck outside his office. As he writes: "I simply don't buy into many of the made-up rules of social convention. The bottom line is: If you're really good at what you do, you have the freedom to be who you really are." Am I Being Too Subtle?--a reference to Zell's favorite way to underscore a point--takes readers on a ride across his business terrain, sharing with honesty and humor stories of the times he got it right, when he didn't, and most important, what he learned in the process. This is an indispensable guide for the next generation of disrupters, entrepreneurs, and investors"--

"New York Times bestselling author Nicole Lapin is back with a sassy and actionable guide empowering women to be the boss of their lives and their careers. You don't need dozens or hundreds of employees to be a boss, says financial expert and serial entrepreneur Nicole Lapin. Hell, you don't even need one. You just need to find your inner Boss Bitch -- your most confident, savvy, ambitious self -- and own it. A Boss Bitch is the she-ro of her own story. She is someone who takes charge of her future and embraces being a "boss" in all aspects of the word: whether as the boss of her own life, family and career, the literal boss at work, or, as the boss of her own company. Whichever she chooses (or all three), a Boss Bitch is someone who gets out there and makes her success happen -- and so can you. Lapin draws on raw and often hilariously real stories from her own career -- the good, the bad, and the ugly -- to show what it means to be a "boss" in twelve easy steps. In her refreshingly accessible and relatable style, she first shows how to embrace the "boss of you" mentality by seizing the power that comes from believing in yourself and expanding your skillset. Then she offers candid no-nonsense advice for how to kill it at as the "boss at work" whether you have a high-up role or not. And finally, for those who want to take the plunge as an entrepreneur, she lays out the nuts and bolts of how to be the "boss of your own business" from raising money and getting it off the ground to hiring a kickass staff and dealing office drama to turning a profit. Being a badass in your career is something that should be worn as a badge of honor, says Lapin. Here, she inspires us to rise to the occasion and celebrate our successes -- and then keep killing it like the Boss Bitches we are!"--

The cofounder of True Religion Brand Jeans, Kym Gold uses her story to serve up a firm dose of life and career lessons that helped her build a multimillion-dollar fashion brand from the ground up. Kym Gold’s mantra, “never settle for a no; always look for a yes,” is what led her to co-create True Religion Brand Jeans, a major retail clothing company that sold for close to a billion dollars in 2013. In Gold Standard, Kym finally gives her side of the story of how the once fledgling jeans company that nobody wanted, went on to become a giant revolutionizing player in the fashion industry. As a woman in the boys’ club world of the fickle fashion business, Kym armed herself and became one of True Religion’s majority shareholders and their lead female clothing designer. On Valentine’s Day in 2007, she was served divorce papers by her then husband and had her company ripped from under her—all within an hour. Since then, she has reestablished her place in the industry and catapulted herself into the coveted 1 percent of the richest Americans. In Gold Standard , Kym’s savvy business and fashion branding experience of thirty years gives a behind-the-scenes look into the always changing fashion industry. It also mixes in her compelling personal journey, including her marriage to Mark Burnett before he became TV's biggest mega producer, a compassionate view for women of the pressures of balancing a career, finances, and family. Kym motivates readers to throw the gold gloves on and put up a fight.

It is these unpredictable and irreversible changes from the past, and their effect on the role of the executive, which Peter Drucker examines in his latest book. The management of change is a subject which has been, undoubtedly, the principal preoccupation of management thinkers in the 1990s. Peter Drucker, the guru’s guru, brings together a group of his own original essays and interviews on this vitally important topic. As ever, he provides invaluable food for thought for all executives and students of business and management.

Want to know what it really takes to get to the top? Seymour Schulich is one of the most astute, savvy, colourful-and controversial-businessmen in North America. Having amassed a spectacular self-made fortune worth more than a billion dollars, Schulich is better known for his generous philanthropic work: such as his endowment of the Schulich School of Business at York University and, more recently, his $25 million donation to the Faculty of Medicine & Dentistry at the University of Western Ontario. In the summer of 2005, Mr. Schulich donated $25 million to the Faculty of Engineering at the University of Calgary-renamed The Schulich School of Engineering in honour of his donation-followed by a further $20 million donation to the Faculty of Music at McGill University (now known as The Schulich School of Music). Get Smarter is a lifetime's worth of wisdom and insight distilled into a straight-talking, no-nonsense, blunt and often very funny "roadmap" to success. It is meant primarily as a mentoring tool for 20- to 40-year-olds with entrepreneurial aspirations. Why? At age 20-reflecting upon his own experience-Schulich realized he knew very little about the way the world worked. And that's fine. He had lots of years to find out. The problem begins around age 30, he writes, when the average person begins to think he has acquired wisdom. It is only much later that one comes to understand just how little one actually knew. This book attempts to impart the lessons learned by a materially and, more important, relationship-successful older person to today's youth. In fifty short, stand-alone chapters such universal issues as - how to make a decision, manage all types of relationships, choose a career, deal with adversity, plus key business and investing issues are explored. The objective, he writes, paraphrasing Oliver Wendall Holmes, is to stretch young people's minds with new ideas, age-old truths and insights such that they never return to their original dimensions. There are lots of books and manuals out there about how to get rich. This is the only one about how to get smarter. In business...and in life. Praise for Get Smarter : "A marvelous little book..." - Diane Francis, Financial Post "It could be one of the most important business books of the year." - Canadian Business

Food trucks are hitting the streets from Miami to Maui but greasy reheated tacos and soggy burgers are a thing of the past. Today's mobile eateries have foodies flocking for gourmet bacon jam burgers, delicious Parisian-style crepes, and decadent handcrafted organic ice cream cones just to name a few. A less expensive alternative to opening a brick-and-mortar restaurant, food trucks, food trailers, food carts, and even food bicycles can be started by anyone whether you're a trained chef or an amateur baker. If you've ever dreamed of jumping on the food truck bandwagon this book will provide you with all the information necessary to get you on the road. Highlights include: * Understanding all the startup costs and sources for purchasing or leasing your kitchen on wheels; * Building a business plan that will guide decision making and set you up for success; * Scouting locations for optimal visability and sales; * Calculating your true product costs and how to price your menu in a way that will be profitable; * Connecting with customers inexpensively by using traditional marketing tools and social media to keep them coming back for more; and * Appendices containing detailed worksheets that clearly walk you through the financial side of the business and comprehensive lists of resources and business licensing offices broken down by state and territory.

Franchising: Pathway to Wealth Creation is franchising as true entrepreneurship, for every potential franchisor and franchisee ready to generate large-scale wealth. Authors include the entrepreneur who built the world's largest system of Jiffy Lube franchises, the executive who grew Dunkin' Donuts by 1,000%, and the franchising expert at the world's #1 franchise bank lender. This remarkable team covers every step from assessment through cashing out, every element of the product/service delivery system, and every facet of the franchisee/franchisor relationship.

"Every day, innovative entrepreneurs pioneer bold economic ideas that change the way we live and work. Companies like Google, Apple, Oracle, Facebook and Twitter aren't the only ones shaping our economic future--there's another trend emerging that will change the ways we work and live. The "sharing economy," or the "collaborative consumption economy," includes companies like TaskRabbit, Airbnb, Uber, Lyft, Zaarly, and DocVacay who are purveyors of an economic system that revolves around sharing human and physical resources. This new aspect to the economy, Steven Hill argues, is a dead end for U.S. workers, as well as for the national economy. In Raw Deal, Hill shows the "sharing economy" is a new and troubling component to what is an overall bad economy that undermines workers. Vulnerable freelancers and day laborers hire themselves out for ever smaller jobs and amounts of money, and it is only the companies who hire them who reap the big benefits. Hill argues that we must shift the support for American workers to one that is individual-based rather than workplace-based. Countering the onset of the freelance society and the new economy is the new civil rights and labor struggles of our time. This important book answers these questions and provides pragmatic solutions to adapt our economic system to its new realities, launching a new civil rights struggle capable of transforming the freelance society into a stakeholder society"--

Competition and Entrepreneurship defines Israel M. Kirzner's unique contribution to the economics profession. Pointing out the shortcomings of the traditional microeconomic model, Kirzner offers an alternative and complementary view, which illuminates and enriches the way economists think of the market process. Recognizing that economics cannot explain sheer novelty and ultimately social change by referring only to productive factors already in use, Kirzner develops a theory of the market process that focuses on the role of the pure entrepreneurial element in human action. This leads him to reconstruct the theory of price in order to understand, as he puts it, "how the decisions of individual participants in the market interact to generate the market forces which compel changes in prices, outputs, and methods of production and in the allocation of resources." In doing so, Kirzner offers a new appraisal of competition moving the entrepreneurial function back to center stage, thereby shedding new light on issues such as monopoly pricing, cartels, and pure profit. No other economist in recent times has been so closely identified with the Austrian School of economics as Kirzner. A leader of the generation of Austrian economists after Ludwig von Mises and F. A. Hayek, Kirzner has been recognized as one of the minds behind the revival of entrepreneurship and market process theory in the twentieth century.

'Bower's book is a devastating indictment' Sunday Times 'Explosive ... Bower reveals a remarkable and sinister picture of the man who likes to appear as the ever-smiling hero' Daily Mail A sensational critical biography of the man and his business practices. No British tycoon is better known, few claim to be richer and none has masterminded a more recognisable brand than Richard Branson. What is behind the success of the buccaneering balloonist, the tabloids' favourite celebrity nude, the 'grinning jumper' and the scourge of corporate goliaths? Tom Bower has a uncovered a different tale to the one so eagerly promoted by Virgin's publicists. Here is the full story of Branson: his businesses, his friendships, his ambition, his law-breaking, his drug-taking, his bullying. Offering an intimate scrutiny of exactly how Richard Branson created and sold himself, this biography reveals Branson to be a single-minded profiteer who, while occasionally generous to others, has a fixed purpose to enhance his family's wealth in secret off-shore trust funds. Instead of a glittering saint, Branson emerges as a devious actor, proud of plucking for his own profit the good ideas of others.

"Silicon Valley's popular approach to creating new ventures is rooted in trial and error-test markets with new concepts and a minimum amount of capital, and hope for valuable businesses to emerge. But this fail-fast, hit-or-miss, step-and-pivot, or tech-first philosophy can leave a trail of destruction and loss in its wake. It can be like a random walk in the forest-without a compass. This book is about helping the great entrepreneurs find true north. Henry Kressel and Norman Winarsky-technologists, inventors, and investors with stellar track records-have an approach for those who wish to create a market-leading company that will make an impact on the world: a disciplined and staged approach they've used to launch, invest in, and develop dozens of successful companies-and to create whole new markets. The method they describe takes the entrepreneur by the hand, step-by-step, through the critical stages of development of a great venture, from concept to acquisition or public offering, to being a mature company seeking to maintain its culture of innovation. It is a guide by innovators and for innovators, with approaches that are timeless. If You Really Want to Change the World is your guide to creating massively successful ventures. Drawing on the authors' experiences as well as those of their partners from around the world, Kressel and Winarsky share the stories of their triumphs and misses as of a way of demonstrating their method and inspiring their readers. They guide entrepreneurs and innovators in companies of all scale-start-ups, research institutions, government agencies, and corporations-on how to execute with the aim of creating companies that can change the world. "--