Now in Paperback—the New York Times bestseller—and follow up to the revolutionary bestsellers Freakonomics and SuperFreakonomics—with a new author Q&A. With their trademark blend of captivating storytelling and unconventional analysis, Steven D. Levitt and Stephen J. Dubner take us inside their thought process and teach us all how to think a bit more productively, more creatively, more rationally. In Think Like A Freak, they offer a blueprint for an entirely new way to solve problems, whether your interest lies in minor lifehacks or major global reforms. The topics range from business to philanthropy to sports to politics, all with the goal of retraining your brain. Along the way, you’ll learn the secrets of a Japanese hot-dog-eating champion, the reason an Australian doctor swallowed a batch of dangerous bacteria, and why Nigerian e-mail scammers make a point of saying they’re from Nigeria. Levitt and Dubner plainly see the world like no one else. Now you can too. Never before have such iconoclastic thinkers been so revealing—and so much fun to read.

"An engaging read that will engross any would-be entrepreneur" ( Wall Street Journal ), now updated with a new afterword by the author: In the tradition of Phil Knight's Shoe Dog comes the incredible untold story of how Netflix went from concept to company -- all revealed by co-founder and first CEO Marc Randolph. Once upon a time, brick-and-mortar video stores were king. Late fees were ubiquitous, video-streaming unheard was of, and widespread DVD adoption seemed about as imminent as flying cars. Indeed, these were the widely accepted laws of the land in 1997, when Marc Randolph had an idea. It was a simple thought--leveraging the internet to rent movies--and was just one of many more and far worse proposals, like personalized baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning. But Hastings was intrigued, and the pair--with Hastings as the primary investor and Randolph as the CEO--founded a company. Now with over 150 million subscribers, Netflix's triumph feels inevitable, but the twenty first century's most disruptive start up began with few believers and calamity at every turn. From having to pitch his own mother on being an early investor, to the motel conference room that served as a first office, to server crashes on launch day, to the now-infamous meeting when Netflix brass pitched Blockbuster to acquire them, Marc Randolph's transformational journey exemplifies how anyone with grit, gut instincts, and determination can change the world--even with an idea that many think will never work. What emerges, though, isn't just the inside story of one of the world's most iconic companies. Full of counter-intuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in business or in life: How do you begin? How do you weather disappointment and failure? How do you deal with success? What even is success? From idea generation to team building to knowing when it's time to let go, That Will Never Work is not only the ultimate follow-your-dreams parable, but also one of the most dramatic and insightful entrepreneurial stories of our time.

"Fighting climate change, saving democracy, and eradicating poverty are urgent global challenges, yet the world's leaders continue to pursue outdated policies that focus on one while worsening the tradeoffs between each of them. Shared Prosperity in a Fractured World shows how the nations of the world can achieve all three objectives. Dani Rodrik provides a bold new vision of globalization, one in which we accelerate the green transition to achieve a sustainable planet, shore up the middle class to restore democracy's foundations, and hasten economic revitalization in the developing world to put an end to poverty. The rising tide of authoritarianism has demonstrated our inability to alleviate economic anxieties. Economic nationalism has raised the specter of increased protectionism and deteriorating prospects for economic growth. And automation and other new technologies have undercut the advantages of low-cost, unskilled labor in manufacturing and export-oriented industrialization. Rodrik reveals how we can restore prosperity through new forms of collaborative public-private action-to promote renewables and green industries, middle-class jobs, and enhanced productivity in labor-absorbing services-even in the absence of global cooperation. He explains why this new kind of globalization must also recognize the legitimate desire of governments to pursue their economic, social, and security interests autonomously. Turning conventional economic wisdom on its head, Shared Prosperity in a Fractured World builds on practices that work while radically transforming those that don't, presenting a grounded, clear-eyed approach to tackling the problems that affect us all, at home and around the world"--

The impossible people who make life’s journey so difficult are everywhere—at the office, in restaurants, on airplanes, living next door, members of your own family. They’re . . . • your “nothing is ever good enough” boss • the “no price is ever low enough” client • the next-door neighbor who redefines the meaning of paranoia • the maître d’ who looks through you as if you don’t exist • the father-in-law who you know is always thinking about how much better a life his Janey or Joey would have if only married to someone other than you Ron Shapiro and Mark Jankowski give you a simple and highly effective 4-point plan for dealing with all of them and more—N.I.C.E. Their system shows you how to neutralize your emotions so you don’t just react but act purposefully and wisely. It enables you to identify the type of bully, tyrant, or impossible person you’re facing—the situationally difficult (something has happened that turns an otherwise reasonable person into a temporary terror); the strategically difficult (she has empirical evidence that being difficult is a strategy that gets results); or simply difficult (being difficult is his 24/7 M.O.). Then you’ll learn how to shape the outcome by controlling the encounter and, finally, how to get “unstuck” by exploring your options. Using colorful stories from all walks of life— “He called me the scum of the earth and it went downhill from there,” “First, lock all your vendors in a small room,” and “The boss from hell”—the authors bring their lessons to life, from business life to family life.

Tired of small business self-help books that over-promise and under-deliver? Then, Getting Rich Without Going Broke is the book for you! For the first time ever, millionaire entrepreneur and investor Rosalind Resnick shares her secrets of success and shows you how to use luck, logic and leverage to build your own multi-million-dollar business. From mapping out your strategy and targeting your market to raising capital and building the winning team, Resnick takes you by the hand and coaches you step-by-step on how to minimize your risk and maximize your chances of success. An invaluable resource for any aspiring entrepreneur!

With this first of eight volumes, the eminent economist Fritz Machlup launches his monumental inquiry into the production of knowledge as an economic activity. Volume I presents the conceptual framework for this inquiry and falls into three parts: Types of Knowledge, Qualities of Knowledge, and Knowledge as a Product. Originally published in 1981. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.