Eli Broad?s embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world?s greatest contemporary art museums. By contrast, "reasonable" people come up with all the reasons something new and different can?t be done, because, after all, no one else has done it that way. This book shares the "unreasonable" principles-from negotiating to risk-taking, from investing to hiring-that have made Eli Broad such a success.

America's most innovative developer and luxury retailing pioneer Malcolm Gladwell has called him one of the unrecognized giants of modern retailing, but he is more widely known as the billionaire who went to jail for his role in a price fixing scandal. Clearly Al Taubman has had an extraordinary life. A dyslexic Jewish kid who grew up in Depression-era Detroit, Taubman made several fortunes in businesses as varied as architecture, land speculation, mall development, luxury housing, chain restaurants, and, of course, the fine art auction business.

A member of the great California mercantile family, Magnin discusses his duties as the volunteer chief of protocol for San Francisco and his longtime role as a leading sponsor of the arts